--- title: "Qualtrics: search popularity and Share of Search in New Zealand" description: "Qualtrics is a voice-of-customer platform that helps marketing teams gather feedback and understand customer perceptions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/qualtrics" publisher: "Brandwave" --- # Qualtrics: search popularity and Share of Search in New Zealand Qualtrics is a voice-of-customer platform that helps marketing teams gather feedback and understand customer perceptions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Qualtrics - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among employee engagement platforms**: 68.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Employee engagement platforms | 1 | 68.6% | 2.5K | | Survey and form tools | 5 | 3.8% | 2.5K | - [Employee engagement platforms](/demand/nz/categories/nz-employee-engagement-platforms) - [Survey and form tools](/demand/nz/categories/nz-survey-and-form-tools) ## How has branded search demand for Qualtrics changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Qualtrics in New Zealand held steady, from 2.6K to 2.5K. - Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among employee engagement platforms in New Zealand increased from 56.4% to 68.6%. - Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among employee engagement platforms in New Zealand peaked at 68.6% in August 2026 and was lowest at 50% in December 2025. - Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among survey and form tools in New Zealand decreased from 4.8% to 3.8%. - Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among survey and form tools in New Zealand peaked at 4.8% in October 2025 and was lowest at 2.8% in February 2026. ## How did search popularity change for New Zealand employee engagement platforms in August 2026? - In August 2026, Qualtrics gained estimated Share of Search among employee engagement platforms in New Zealand, from 66.6% to 68.6%. - In August 2026, Culture Amp lost estimated Share of Search among employee engagement platforms in New Zealand, from 25.4% to 24.4%. - In August 2026, 15Five lost estimated Share of Search among employee engagement platforms in New Zealand, from 3% to 2.4%. - Officevibe’s estimated Share of Search among employee engagement platforms in New Zealand has lost ground for 3 months in a row, from 3.7% to 3% in August 2026. - Estimated monthly branded searches for Bonusly in New Zealand fell 50% over 11 measured months, from 100 to 50 in August 2026. - Estimated monthly branded searches for Lattice in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026. ## How did search popularity change for New Zealand survey and form tools in August 2026? - In August 2026, Google Forms gained estimated Share of Search among survey and form tools in New Zealand, from 55.4% to 62.2%. - In August 2026, Jotform lost estimated Share of Search among survey and form tools in New Zealand, from 9% to 6.8%. - In August 2026, SurveyMonkey lost estimated Share of Search among survey and form tools in New Zealand, from 9.2% to 7%. - In August 2026, Microsoft Forms lost estimated Share of Search among survey and form tools in New Zealand, from 19.8% to 18.2%. - In August 2026, Typeform lost estimated Share of Search among survey and form tools in New Zealand, from 2.7% to 2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Employee engagement platforms | 2.6K | 56.4% | 1 | | Nov 2025 | Employee engagement platforms | 2K | 51.6% | 1 | | Dec 2025 | Employee engagement platforms | 1.1K | 50% | 1 | | Jan 2026 | Employee engagement platforms | 1.4K | 53.5% | 1 | | Feb 2026 | Employee engagement platforms | 1.4K | 51.3% | 1 | | Mar 2026 | Employee engagement platforms | 2.5K | 65.7% | 1 | | Apr 2026 | Employee engagement platforms | 2K | 66.9% | 1 | | May 2026 | Employee engagement platforms | 2.5K | 67.6% | 1 | | Jun 2026 | Employee engagement platforms | 2K | 53.6% | 1 | | Jul 2026 | Employee engagement platforms | 2K | 66.6% | 1 | | Aug 2026 | Employee engagement platforms | 2.5K | 68.6% | 1 | | Sep 2026 | Employee engagement platforms | — | — | — | | Oct 2025 | Survey and form tools | 2.6K | 4.8% | 5 | | Nov 2025 | Survey and form tools | 2K | 3.8% | 5 | | Dec 2025 | Survey and form tools | 1.1K | 3.6% | 5 | | Jan 2026 | Survey and form tools | 1.4K | 4.5% | 6 | | Feb 2026 | Survey and form tools | 1.4K | 2.8% | 6 | | Mar 2026 | Survey and form tools | 2.5K | 3.5% | 5 | | Apr 2026 | Survey and form tools | 2K | 4.1% | 5 | | May 2026 | Survey and form tools | 2.5K | 3.8% | 5 | | Jun 2026 | Survey and form tools | 2K | 3% | 5 | | Jul 2026 | Survey and form tools | 2K | 3.9% | 5 | | Aug 2026 | Survey and form tools | 2.5K | 3.8% | 5 | | Sep 2026 | Survey and form tools | — | — | — | ## How is Qualtrics measured? Brandwave collects information about searches that people make online using Qualtrics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “qualtrics” - “qualtrics com” - “qualtrics employee survey” - “qualtrics engagement” - “qualtrics form” - “qualtrics nz” - “qualtrics survey” ## Which employee engagement platforms compete with Qualtrics? - [Culture Amp](/demand/nz/brands/culture-amp): Head-to-head: /demand/nz/compare/culture-amp-vs-qualtrics - [Officevibe](/demand/nz/brands/officevibe): Head-to-head: /demand/nz/compare/officevibe-vs-qualtrics - [15Five](/demand/nz/brands/15five): Head-to-head: /demand/nz/compare/15five-vs-qualtrics - [Bonusly](/demand/nz/brands/bonusly): Head-to-head: /demand/nz/compare/bonusly-vs-qualtrics - [Lattice](/demand/nz/brands/lattice): Head-to-head: /demand/nz/compare/lattice-vs-qualtrics ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Qualtrics: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/qualtrics This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/qualtrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.