---
title: "QNAP: search popularity and Share of Search in New Zealand"
description: "QNAP makes network storage sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/qnap"
publisher: "Brandwave"
---

# QNAP: search popularity and Share of Search in New Zealand

QNAP makes network storage sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: QNAP
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among network storage brands**: 12.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Network storage brands | 3 | 12.9% | 400 |

- [Network storage brands](/demand/nz/categories/nz-nas-brands)

## How has branded search demand for QNAP changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for QNAP in New Zealand fell from 610 to 400.
- Across the 11 months ending August 2026, QNAP’s estimated Share of Search among network storage brands in New Zealand decreased from 17.8% to 12.9%.

## How did search popularity change for New Zealand network storage brands in August 2026?

- In August 2026, UGREEN NASync gained estimated Share of Search among network storage brands in New Zealand, from 20.6% to 28.6%.
- In August 2026, QNAP lost estimated Share of Search among network storage brands in New Zealand, from 17.5% to 12.9%.
- In August 2026, Synology lost estimated Share of Search among network storage brands in New Zealand, from 57% to 54%.
- Estimated monthly branded searches for TerraMaster in New Zealand rose 16.7% over 11 measured months, from 60 to 70 in August 2026.
- Estimated monthly branded searches for WD My Cloud in New Zealand fell 56.3% over 11 measured months, from 160 to 70 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Network storage brands | 610 | 17.8% | 3 |
| Nov 2025 | Network storage brands | 520 | 15.5% | 3 |
| Dec 2025 | Network storage brands | 520 | 16% | 3 |
| Jan 2026 | Network storage brands | 500 | 16.1% | 3 |
| Feb 2026 | Network storage brands | 420 | 15.6% | 3 |
| Mar 2026 | Network storage brands | 500 | 16.6% | 3 |
| Apr 2026 | Network storage brands | 450 | 14.3% | 3 |
| May 2026 | Network storage brands | 480 | 14.6% | 3 |
| Jun 2026 | Network storage brands | 430 | 14.4% | 3 |
| Jul 2026 | Network storage brands | 510 | 17.5% | 3 |
| Aug 2026 | Network storage brands | 400 | 12.9% | 3 |
| Sep 2026 | Network storage brands | — | — | — |

## How is QNAP measured?

Brandwave collects information about searches that people make online using QNAP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “qnap”
- “qnap backup”
- “qnap cloud”
- “qnap com”
- “qnap nas”
- “qnap near me”
- “qnap nz”
- “qnap online”
- “qnap ts 233”
- “qnap ts 464”

## Which network storage brands compete with QNAP?

- [Synology](/demand/nz/brands/synology): Head-to-head: /demand/nz/compare/qnap-vs-synology
- [UGREEN NASync](/demand/nz/brands/ugreen-nasync): Head-to-head: /demand/nz/compare/qnap-vs-ugreen-nasync
- [TerraMaster](/demand/nz/brands/terramaster): Head-to-head: /demand/nz/compare/qnap-vs-terramaster
- [WD My Cloud](/demand/nz/brands/wd-my-cloud): Head-to-head: /demand/nz/compare/qnap-vs-wd-my-cloud

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "QNAP: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/qnap

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/qnap. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.