---
title: "Pyrex: search popularity in New Zealand"
description: "Pyrex makes glass bakeware and kitchenware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/pyrex"
publisher: "Brandwave"
---

# Pyrex: search popularity in New Zealand

Pyrex makes glass bakeware and kitchenware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pyrex
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among food storage brands**: 3.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Food storage brands | 4 | 3.8% | 720 |
| Bakeware brands | 3 | 4.4% | 720 |
| Roasting dish brands | 3 | 5.5% | 720 |
| Loaf pan brands | 2 | 8% | 720 |
| Meal prep containers brands | 2 | 10.4% | 720 |
| Measuring jug brands | 1 | 48.6% | 720 |

- [Food storage brands](/demand/nz/categories/nz-food-storage-brands)
- [Bakeware brands](/demand/nz/categories/nz-bakeware-brands)
- [Roasting dish brands](/demand/nz/categories/nz-roasting-dish-brands)
- [Loaf pan brands](/demand/nz/categories/nz-loaf-pan-brands)
- [Meal prep containers brands](/demand/nz/categories/nz-meal-prep-containers-brands)
- [Measuring jug brands](/demand/nz/categories/nz-measuring-jug-brands)

## Top food storage brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pyrex was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Pyrex is the second most recommended of the seven.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Sistema | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Pyrex | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Décor | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Tupperware | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Joseph Joseph | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lock&Lock | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Rubbermaid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about food storage brands

- Asked ChatGPT "Which food storage brand should I buy in New Zealand?": 1. Sistema, 2. Pyrex
- Asked ChatGPT "What are the best food storage brands in New Zealand?": 1. Sistema, 2. Tupperware, 3. Pyrex, 4. Décor, 5. Lock&Lock
- Asked ChatGPT "What's the best food storage brand in New Zealand for packed lunches?": 1. Sistema
- Searched Google, AI Overview "food storage containers nz": 1. Sistema, 2. Décor, 3. Joseph Joseph, 4. Pyrex
- Searched Google, AI Overview "airtight containers nz": 1. Sistema

Not named in any answer: Rubbermaid.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Pyrex changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Pyrex in New Zealand rose from 590 to 720.
- Across the 12 months ending September 2026, Pyrex’s share of searches among food storage brands in New Zealand peaked at 4% in March 2026 and was lowest at 2.7% in January 2026.
- Across the 12 months ending September 2026, Pyrex rose from 5th to 4th among food storage brands in New Zealand.
- Across the 12 months ending September 2026, Pyrex’s share of searches among bakeware brands in New Zealand peaked at 5% in February 2026 and was lowest at 2.6% in November 2025.
- Across the 12 months ending September 2026, Pyrex’s share of searches among roasting dish brands in New Zealand peaked at 7.2% in February 2026 and was lowest at 4.1% in November 2025.
- Across the 12 months ending September 2026, Pyrex’s share of searches among loaf pan brands in New Zealand peaked at 9.7% in February 2026 and was lowest at 5.5% in December 2025.
- Across the 12 months ending September 2026, Pyrex’s share of searches among meal prep containers brands in New Zealand increased from 8.6% to 10.4%.
- Across the 12 months ending September 2026, Pyrex’s share of searches among meal prep containers brands in New Zealand peaked at 10.6% in May 2026 and was lowest at 7.5% in January 2026.
- Across the 12 months ending September 2026, Pyrex’s share of searches among measuring jug brands in New Zealand increased from 43.7% to 48.6%.
- Across the 12 months ending September 2026, Pyrex’s share of searches among measuring jug brands in New Zealand peaked at 52.6% in February 2026 and was lowest at 40.7% in November 2025.
- Across the 12 months ending September 2026, Pyrex rose from 2nd to 1st among measuring jug brands in New Zealand.

## How did search popularity change for New Zealand food storage brands in September 2026?

- In September 2026, Pyrex overtook Joseph Joseph to rank 4th among food storage brands in New Zealand, with 3.8% of the searches.
- In September 2026, Sistema gained share of searches among food storage brands in New Zealand, from 63.3% to 66.9%.
- In September 2026, Rubbermaid gained share of searches among food storage brands in New Zealand, from 4.5% to 5.8%.
- In September 2026, Tupperware lost share of searches among food storage brands in New Zealand, from 22.9% to 16.9%.
- Décor’s share of searches among food storage brands in New Zealand has gained ground for 3 months in a row, from 1.7% to 2.3% in September 2026.
- Estimated monthly branded searches for Lock&Lock in New Zealand rose 10% over 12 measured months, from 100 to 110 in September 2026.

## How did search popularity change for New Zealand bakeware brands in September 2026?

- In September 2026, KitchenAid gained share of searches among bakeware brands in New Zealand, from 38.1% to 39.6%.
- In September 2026, Wiltshire lost share of searches among bakeware brands in New Zealand, from 5.2% to 4.4%.
- In September 2026, Bakemaster rose from 8th to 7th among bakeware brands in New Zealand.
- In September 2026, Pyrex rose from 4th to 3rd among bakeware brands in New Zealand.
- In September 2026, USA Pan fell from 7th to 8th among bakeware brands in New Zealand.
- Estimated monthly branded searches for Nordic Ware in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026.

## How did search popularity change for New Zealand roasting dish brands in September 2026?

- In September 2026, Le Creuset gained share of searches among roasting dish brands in New Zealand, from 61.1% to 62.2%.
- In September 2026, Wiltshire lost share of searches among roasting dish brands in New Zealand, from 6.5% to 5.5%.
- In September 2026, Pyrex rose from 4th to 3rd among roasting dish brands in New Zealand.
- Estimated monthly branded searches for Staub in New Zealand rose 53.7% over 12 measured months, from 410 to 630 in September 2026.
- Estimated monthly branded searches for Scanpan in New Zealand rose 26.8% over 12 measured months, from 2.2K to 2.8K in September 2026.

## How did search popularity change for New Zealand loaf pan brands in September 2026?

- In September 2026, Le Creuset gained share of searches among loaf pan brands in New Zealand, from 89.2% to 89.8%.
- Estimated monthly branded searches for Pyrex in New Zealand rose 22% over 12 measured months, from 590 to 720 in September 2026.
- Estimated monthly branded searches for USA Pan in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

## How did search popularity change for New Zealand meal prep containers brands in September 2026?

- In September 2026, Pyrex gained share of searches among meal prep containers brands in New Zealand, from 9.2% to 10.4%.
- In September 2026, Sistema lost share of searches among meal prep containers brands in New Zealand, from 86.9% to 85.6%.
- Estimated monthly branded searches for Glasslock in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.
- Estimated monthly branded searches for Rubbermaid in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.

## How did search popularity change for New Zealand measuring jug brands in September 2026?

- In September 2026, Pyrex overtook Joseph Joseph to become the leader among measuring jug brands in New Zealand, with 48.6% of the searches.
- In September 2026, Joseph Joseph lost share of searches among measuring jug brands in New Zealand, from 43.6% to 39.9%.
- In September 2026, OXO lost share of searches among measuring jug brands in New Zealand, from 12.7% to 11.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Food storage brands | 590 | 3.4% | 5 |
| Nov 2025 | Food storage brands | 590 | 3.5% | 5 |
| Dec 2025 | Food storage brands | 720 | 4% | 5 |
| Jan 2026 | Food storage brands | 720 | 2.7% | 5 |
| Feb 2026 | Food storage brands | 720 | 3.9% | 4 |
| Mar 2026 | Food storage brands | 720 | 4% | 5 |
| Apr 2026 | Food storage brands | 590 | 3.4% | 5 |
| May 2026 | Food storage brands | 720 | 3.9% | 4 |
| Jun 2026 | Food storage brands | 720 | 3.9% | 4 |
| Jul 2026 | Food storage brands | 720 | 3.6% | 5 |
| Aug 2026 | Food storage brands | 720 | 3.1% | 5 |
| Sep 2026 | Food storage brands | 720 | 3.8% | 4 |
| Oct 2025 | Bakeware brands | 590 | 4% | 3 |
| Nov 2025 | Bakeware brands | 590 | 2.6% | 3 |
| Dec 2025 | Bakeware brands | 720 | 2.8% | 3 |
| Jan 2026 | Bakeware brands | 720 | 4.1% | 3 |
| Feb 2026 | Bakeware brands | 720 | 5% | 3 |
| Mar 2026 | Bakeware brands | 720 | 4.5% | 3 |
| Apr 2026 | Bakeware brands | 590 | 4% | 3 |
| May 2026 | Bakeware brands | 720 | 4.4% | 3 |
| Jun 2026 | Bakeware brands | 720 | 4.4% | 3 |
| Jul 2026 | Bakeware brands | 720 | 4.1% | 4 |
| Aug 2026 | Bakeware brands | 720 | 4.3% | 4 |
| Sep 2026 | Bakeware brands | 720 | 4.4% | 3 |
| Oct 2025 | Roasting dish brands | 590 | 5.7% | 3 |
| Nov 2025 | Roasting dish brands | 590 | 4.1% | 4 |
| Dec 2025 | Roasting dish brands | 720 | 4.3% | 3 |
| Jan 2026 | Roasting dish brands | 720 | 5.8% | 3 |
| Feb 2026 | Roasting dish brands | 720 | 7.2% | 3 |
| Mar 2026 | Roasting dish brands | 720 | 6.2% | 3 |
| Apr 2026 | Roasting dish brands | 590 | 5.3% | 3 |
| May 2026 | Roasting dish brands | 720 | 5.8% | 3 |
| Jun 2026 | Roasting dish brands | 720 | 5.8% | 3 |
| Jul 2026 | Roasting dish brands | 720 | 5.2% | 4 |
| Aug 2026 | Roasting dish brands | 720 | 5.3% | 4 |
| Sep 2026 | Roasting dish brands | 720 | 5.5% | 3 |
| Oct 2025 | Loaf pan brands | 590 | 8% | 2 |
| Nov 2025 | Loaf pan brands | 590 | 5.5% | 2 |
| Dec 2025 | Loaf pan brands | 720 | 5.5% | 2 |
| Jan 2026 | Loaf pan brands | 720 | 8% | 2 |
| Feb 2026 | Loaf pan brands | 720 | 9.7% | 2 |
| Mar 2026 | Loaf pan brands | 720 | 8.1% | 2 |
| Apr 2026 | Loaf pan brands | 590 | 7.7% | 2 |
| May 2026 | Loaf pan brands | 720 | 8% | 2 |
| Jun 2026 | Loaf pan brands | 720 | 7.9% | 2 |
| Jul 2026 | Loaf pan brands | 720 | 7.7% | 2 |
| Aug 2026 | Loaf pan brands | 720 | 7.8% | 2 |
| Sep 2026 | Loaf pan brands | 720 | 8% | 2 |
| Oct 2025 | Meal prep containers brands | 590 | 8.6% | 2 |
| Nov 2025 | Meal prep containers brands | 590 | 8.8% | 2 |
| Dec 2025 | Meal prep containers brands | 720 | 9.7% | 2 |
| Jan 2026 | Meal prep containers brands | 720 | 7.5% | 2 |
| Feb 2026 | Meal prep containers brands | 720 | 9.2% | 2 |
| Mar 2026 | Meal prep containers brands | 720 | 10.4% | 2 |
| Apr 2026 | Meal prep containers brands | 590 | 8.8% | 2 |
| May 2026 | Meal prep containers brands | 720 | 10.6% | 2 |
| Jun 2026 | Meal prep containers brands | 720 | 10.1% | 2 |
| Jul 2026 | Meal prep containers brands | 720 | 9.4% | 2 |
| Aug 2026 | Meal prep containers brands | 720 | 9.2% | 2 |
| Sep 2026 | Meal prep containers brands | 720 | 10.4% | 2 |
| Oct 2025 | Measuring jug brands | 590 | 43.7% | 2 |
| Nov 2025 | Measuring jug brands | 590 | 40.7% | 2 |
| Dec 2025 | Measuring jug brands | 720 | 43.6% | 2 |
| Jan 2026 | Measuring jug brands | 720 | 42.4% | 2 |
| Feb 2026 | Measuring jug brands | 720 | 52.6% | 1 |
| Mar 2026 | Measuring jug brands | 720 | 47.4% | 1 |
| Apr 2026 | Measuring jug brands | 590 | 42.4% | 2 |
| May 2026 | Measuring jug brands | 720 | 48.6% | 1 |
| Jun 2026 | Measuring jug brands | 720 | 48.6% | 1 |
| Jul 2026 | Measuring jug brands | 720 | 48.6% | 1 |
| Aug 2026 | Measuring jug brands | 720 | 43.6% | 2 |
| Sep 2026 | Measuring jug brands | 720 | 48.6% | 1 |

## How are Pyrex’s branded searches counted?

Brandwave collects information about searches that people make online using Pyrex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pyrex”

## Which food storage brands compete with Pyrex?

- [Sistema](/demand/nz/brands/sistema): Head-to-head: /demand/nz/compare/pyrex-vs-sistema
- [Tupperware](/demand/nz/brands/tupperware): Head-to-head: /demand/nz/compare/pyrex-vs-tupperware
- [Rubbermaid](/demand/nz/brands/rubbermaid): Head-to-head: /demand/nz/compare/pyrex-vs-rubbermaid
- [Joseph Joseph](/demand/nz/brands/joseph-joseph): Head-to-head: /demand/nz/compare/joseph-joseph-vs-pyrex
- [Décor](/demand/nz/brands/decor): Head-to-head: /demand/nz/compare/decor-vs-pyrex
- [Lock&Lock](/demand/nz/brands/lock-and-lock)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pyrex: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/pyrex

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pyrex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.