--- title: "Purina: search popularity and Share of Search in New Zealand" description: "Purina is a pet food brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/purina" publisher: "Brandwave" --- # Purina: search popularity and Share of Search in New Zealand Purina is a pet food brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Purina - **Owned by**: Nestlé - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among pet food brands**: 29.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pet food brands | 1 | 29.6% | 10.7K | - [Pet food brands](/demand/nz/categories/nz-pet-food-brands) ## How has branded search demand for Purina changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Purina in New Zealand rose from 7.2K to 10.7K. - Across the 11 months ending August 2026, Purina’s estimated Share of Search among pet food brands in New Zealand increased from 24.3% to 29.6%. - Across the 11 months ending August 2026, Purina’s estimated Share of Search among pet food brands in New Zealand peaked at 32.5% in June 2026 and was lowest at 23.2% in December 2025. - Across the 11 months ending August 2026, Purina rose from 2nd to 1st among pet food brands in New Zealand. ## How did search popularity change for New Zealand pet food brands in August 2026? - In August 2026, Hill's gained estimated Share of Search among pet food brands in New Zealand, from 8.3% to 9.8%. - In August 2026, ZIWI Peak gained estimated Share of Search among pet food brands in New Zealand, from 7% to 7.8%. - In August 2026, Purina lost estimated Share of Search among pet food brands in New Zealand, from 31.5% to 29.6%. - In August 2026, Royal Canin lost estimated Share of Search among pet food brands in New Zealand, from 24.9% to 23.9%. - Black Hawk’s estimated Share of Search among pet food brands in New Zealand has gained ground for 3 months in a row, from 9.3% to 10.9% in August 2026. - Pedigree’s estimated Share of Search among pet food brands in New Zealand has gained ground for 3 months in a row, from 5.4% to 6.5% in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pet food brands | 7.2K | 24.3% | 2 | | Nov 2025 | Pet food brands | 6.4K | 23.6% | 2 | | Dec 2025 | Pet food brands | 6.1K | 23.2% | 2 | | Jan 2026 | Pet food brands | 9.1K | 27.7% | 1 | | Feb 2026 | Pet food brands | 7.9K | 26.4% | 1 | | Mar 2026 | Pet food brands | 10.8K | 29.8% | 1 | | Apr 2026 | Pet food brands | 10.5K | 29.8% | 1 | | May 2026 | Pet food brands | 10.9K | 31.4% | 1 | | Jun 2026 | Pet food brands | 11.6K | 32.5% | 1 | | Jul 2026 | Pet food brands | 11.8K | 31.5% | 1 | | Aug 2026 | Pet food brands | 10.7K | 29.6% | 1 | | Sep 2026 | Pet food brands | — | — | — | ## How is Purina measured? Brandwave collects information about searches that people make online using Purina’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “purina” - “purina 1” - “purina 1 dog food” - “purina 1 kitten food” - “purina cat food” - “purina co nz” - “purina dog food” - “purina kitten food” - “purina near me” - “purina nz” - “purina one cat food” - “purina online” - “purina pet food” - “purina pro cat food” - “purina pro plan” - “purina pro plan dog food” - “purina pro plan sensitive skin & stomach” ## Which pet food brands compete with Purina? - [Royal Canin](/demand/nz/brands/royal-canin): Head-to-head: /demand/nz/compare/purina-vs-royal-canin - [Black Hawk](/demand/nz/brands/black-hawk): Head-to-head: /demand/nz/compare/black-hawk-vs-purina - [Whiskas](/demand/nz/brands/whiskas): Head-to-head: /demand/nz/compare/purina-vs-whiskas - [Hill's](/demand/nz/brands/hills): Head-to-head: /demand/nz/compare/hills-vs-purina - [ZIWI Peak](/demand/nz/brands/ziwi-peak): Head-to-head: /demand/nz/compare/purina-vs-ziwi-peak - [Pedigree](/demand/nz/brands/pedigree) - [K9 Natural](/demand/nz/brands/k9-natural) ## Who owns Purina? Purina is owned by Nestlé. Brandwave also tracks Dolce Gusto, Maggi, Milo, NAN, Nescafé, Nesquik, Optifast and Uncle Tobys, owned by the same company, in New Zealand. - [Nestlé](/demand/nz/companies/nestle): Owns 9 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Purina? Purina is owned by Nestlé. Brandwave also tracks Dolce Gusto, Maggi, Milo, NAN, Nescafé, Nesquik, Optifast and Uncle Tobys, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Purina: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/purina This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/purina. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.