---
title: "PurePods: search popularity and Share of Search in New Zealand"
description: "PurePods offers glamping or unique stays in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/purepods"
publisher: "Brandwave"
---

# PurePods: search popularity and Share of Search in New Zealand

PurePods offers glamping or unique stays in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: PurePods
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among glamping and unique stays**: 3.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Glamping and unique stays | 4 | 3.3% | 850 |

- [Glamping and unique stays](/demand/nz/categories/nz-glamping-and-unique-stays)

## How has branded search demand for PurePods changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for PurePods in New Zealand rose from 600 to 850.
- Across the 11 months ending August 2026, PurePods’ estimated Share of Search among glamping and unique stays in New Zealand increased from 2.6% to 3.3%.
- Across the 11 months ending August 2026, PurePods’ estimated Share of Search among glamping and unique stays in New Zealand peaked at 4% in May 2026 and was lowest at 2.2% in March 2026.

## How did search popularity change for New Zealand glamping and unique stays in August 2026?

- In August 2026, Canopy Camping Escapes gained estimated Share of Search among glamping and unique stays in New Zealand, from 84.3% to 85.3%.
- In August 2026, Kinloch Wilderness Retreat lost estimated Share of Search among glamping and unique stays in New Zealand, from 4% to 3.4%.
- PurePods’ estimated Share of Search among glamping and unique stays in New Zealand has lost ground for 3 months in a row, from 4% to 3.3% in August 2026.
- Estimated monthly branded searches for Unique Stays in New Zealand rose 37.5% over 11 measured months, from 80 to 110 in August 2026.
- Estimated monthly branded searches for Escarpment Domes in New Zealand fell 19.2% over 11 measured months, from 2.4K to 1.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Glamping and unique stays | 600 | 2.6% | 4 |
| Nov 2025 | Glamping and unique stays | 600 | 2.5% | 4 |
| Dec 2025 | Glamping and unique stays | 710 | 2.4% | 4 |
| Jan 2026 | Glamping and unique stays | 840 | 2.5% | 4 |
| Feb 2026 | Glamping and unique stays | 650 | 2.6% | 4 |
| Mar 2026 | Glamping and unique stays | 600 | 2.2% | 4 |
| Apr 2026 | Glamping and unique stays | 790 | 3.1% | 4 |
| May 2026 | Glamping and unique stays | 1K | 4% | 4 |
| Jun 2026 | Glamping and unique stays | 1K | 4% | 3 |
| Jul 2026 | Glamping and unique stays | 830 | 3.8% | 4 |
| Aug 2026 | Glamping and unique stays | 850 | 3.3% | 4 |
| Sep 2026 | Glamping and unique stays | — | — | — |

## How is PurePods measured?

Brandwave collects information about searches that people make online using PurePods’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pure pods”
- “purepods”
- “purepods com”
- “purepods near me”
- “purepods new zealand”
- “purepods nz”

## Which glamping and unique stays compete with PurePods?

- [Canopy Camping Escapes](/demand/nz/brands/canopy-camping-escapes): Head-to-head: /demand/nz/compare/canopy-camping-escapes-vs-purepods
- [Escarpment Domes](/demand/nz/brands/escarpment-domes): Head-to-head: /demand/nz/compare/escarpment-domes-vs-purepods
- [Kinloch Wilderness Retreat](/demand/nz/brands/kinloch-wilderness-retreat): Head-to-head: /demand/nz/compare/kinloch-wilderness-retreat-vs-purepods
- [Unique Stays](/demand/nz/brands/unique-stays): Head-to-head: /demand/nz/compare/purepods-vs-unique-stays

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "PurePods: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/purepods

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/purepods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.