---
title: "Pure Sports Nutrition: search popularity and Share of Search in New Zealand"
description: "Pure Sports Nutrition makes sports or hydration drinks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/pure-sports-nutrition"
publisher: "Brandwave"
---

# Pure Sports Nutrition: search popularity and Share of Search in New Zealand

Pure Sports Nutrition makes sports or hydration drinks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pure Sports Nutrition
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among sports and hydration drink brands**: 11.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sports and hydration drink brands | 4 | 11.1% | 2.4K |

- [Sports and hydration drink brands](/demand/nz/categories/nz-sports-drink-brands)

## How has branded search demand for Pure Sports Nutrition changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pure Sports Nutrition in New Zealand rose from 1.9K to 2.4K.
- Across the 11 months ending August 2026, Pure Sports Nutrition’s estimated Share of Search among sports and hydration drink brands in New Zealand decreased from 13.3% to 11.1%.
- Across the 11 months ending August 2026, Pure Sports Nutrition’s estimated Share of Search among sports and hydration drink brands in New Zealand peaked at 17% in March 2026 and was lowest at 9.9% in June 2026.

## How did search popularity change for New Zealand sports and hydration drink brands in August 2026?

- In August 2026, Powerade gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 33.8% to 36.5%.
- In August 2026, Gatorade gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 16.1% to 17.2%.
- In August 2026, Pure Sports Nutrition gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 10.4% to 11.1%.
- In August 2026, Liquid I.V. lost estimated Share of Search among sports and hydration drink brands in New Zealand, from 8.9% to 5.3%.
- In August 2026, Hydralyte lost estimated Share of Search among sports and hydration drink brands in New Zealand, from 30.8% to 29.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sports and hydration drink brands | 1.9K | 13.3% | 4 |
| Nov 2025 | Sports and hydration drink brands | 1.9K | 12.2% | 4 |
| Dec 2025 | Sports and hydration drink brands | 1.6K | 10.6% | 4 |
| Jan 2026 | Sports and hydration drink brands | 2K | 12.8% | 4 |
| Feb 2026 | Sports and hydration drink brands | 2K | 12.7% | 4 |
| Mar 2026 | Sports and hydration drink brands | 3K | 17% | 3 |
| Apr 2026 | Sports and hydration drink brands | 2K | 14% | 4 |
| May 2026 | Sports and hydration drink brands | 1.7K | 10.3% | 4 |
| Jun 2026 | Sports and hydration drink brands | 1.7K | 9.9% | 5 |
| Jul 2026 | Sports and hydration drink brands | 1.6K | 10.4% | 4 |
| Aug 2026 | Sports and hydration drink brands | 2.4K | 11.1% | 4 |
| Sep 2026 | Sports and hydration drink brands | — | — | — |

## How is Pure Sports Nutrition measured?

Brandwave collects information about searches that people make online using Pure Sports Nutrition’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pure electrolyte”
- “pure sports nutrition”
- “pure sports nutrition electrolytes”
- “pure sports nutrition gels”
- “pure sports nutrition near me”
- “pure sports nutrition nz”
- “puresportsnutrition”

## Which sports and hydration drink brands compete with Pure Sports Nutrition?

- [Powerade](/demand/nz/brands/powerade): Head-to-head: /demand/nz/compare/powerade-vs-pure-sports-nutrition
- [Hydralyte](/demand/nz/brands/hydralyte): Head-to-head: /demand/nz/compare/hydralyte-vs-pure-sports-nutrition
- [Gatorade](/demand/nz/brands/gatorade): Head-to-head: /demand/nz/compare/gatorade-vs-pure-sports-nutrition
- [Liquid I.V.](/demand/nz/brands/liquid-iv): Head-to-head: /demand/nz/compare/liquid-iv-vs-pure-sports-nutrition

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pure Sports Nutrition: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/pure-sports-nutrition

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pure-sports-nutrition. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.