--- title: "How popular is Pure South? Searches and AI answers in New Zealand" description: "Pure South is Alliance Group’s brand of lamb and beef. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/pure-south" publisher: "Brandwave" --- # How popular is Pure South? Searches and AI answers in New Zealand Pure South is Alliance Group’s brand of lamb and beef. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pure South - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among meat brands**: 4.1% ## Where does Pure South compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Meat brands | 5 | 4.1% | 440 | - [Meat brands](/demand/nz/categories/nz-meat-brands) ## Top meat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pure South was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pure South is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Silver Fern Farms | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Greenlea | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Pure South | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Alliance Group | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ANZCO Foods | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about meat brands - Asked ChatGPT "Which red meat brand should I buy in New Zealand?": 1. Silver Fern Farms, 2. Greenlea - Asked ChatGPT "What are the best red meat brands in New Zealand?": 1. Silver Fern Farms, 2. Greenlea, 3. Pure South - Asked ChatGPT "What's the best red meat brand in New Zealand for family dinners?": 1. Silver Fern Farms, 2. Greenlea - Searched Google, AI Overview "grass fed beef nz": 1. Silver Fern Farms, 2. Greenlea, 3. Pure South - Searched Google, AI Overview "meat brands": 1. Greenlea Not named in any answer: Alliance Group and ANZCO Foods. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Pure South changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Pure South in New Zealand fell from 930 to 440. - Across the 12 months ending October 2026, Pure South’s share of searches among meat brands in New Zealand decreased from 6.3% to 4.1%. - Across the 12 months ending October 2026, Pure South’s share of searches among meat brands in New Zealand peaked at 8.5% in December 2025 and was lowest at 2.8% in June 2026. ## How did search popularity change for New Zealand meat brands in October 2026? - In October 2026, Greenlea overtook ANZCO Foods to rank 2nd among meat brands in New Zealand, with 20.3% of the searches. - In October 2026, Alliance Group overtook ANZCO Foods to rank 3rd among meat brands in New Zealand, with 16.4% of the searches. - In October 2026, Silver Fern Farms lost share of searches among meat brands in New Zealand, from 49.3% to 43.4%. - In October 2026, ANZCO Foods lost share of searches among meat brands in New Zealand, from 19% to 15.9%. - In October 2026, Pure South lost share of searches among meat brands in New Zealand, from 4.6% to 4.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Meat brands | 930 | 6.3% | 5 | | Dec 2025 | Meat brands | 990 | 8.5% | 5 | | Jan 2026 | Meat brands | 640 | 4.9% | 5 | | Feb 2026 | Meat brands | 530 | 4.4% | 5 | | Mar 2026 | Meat brands | 640 | 4.3% | 5 | | Apr 2026 | Meat brands | 420 | 3.6% | 5 | | May 2026 | Meat brands | 430 | 3.7% | 5 | | Jun 2026 | Meat brands | 420 | 2.8% | 5 | | Jul 2026 | Meat brands | 530 | 4.8% | 5 | | Aug 2026 | Meat brands | 530 | 4.8% | 5 | | Sep 2026 | Meat brands | 530 | 4.6% | 5 | | Oct 2026 | Meat brands | 440 | 4.1% | 5 | ## How are Pure South’s branded searches counted? Brandwave collects information about searches that people make online using Pure South’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pure south” - “pure south lamb” ## Which meat brands compete with Pure South? - [Silver Fern Farms](/demand/nz/brands/silver-fern-farms): Head-to-head: /demand/nz/compare/pure-south-vs-silver-fern-farms - [Greenlea](/demand/nz/brands/greenlea): Head-to-head: /demand/nz/compare/greenlea-vs-pure-south - [Alliance Group](/demand/nz/brands/alliance-group): Head-to-head: /demand/nz/compare/alliance-group-vs-pure-south - [ANZCO Foods](/demand/nz/brands/anzco-foods): Head-to-head: /demand/nz/compare/anzco-foods-vs-pure-south ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Pure South? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/pure-south This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pure-south. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.