---
title: "Pure Leaf: search popularity and Share of Search in New Zealand"
description: "Pure Leaf makes iced tea sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/pure-leaf"
publisher: "Brandwave"
---

# Pure Leaf: search popularity and Share of Search in New Zealand

Pure Leaf makes iced tea sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pure Leaf
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among iced tea brands**: 0.52%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Iced tea brands | 4 | 0.52% | 20 |

- [Iced tea brands](/demand/nz/categories/nz-ice-tea-brands)

## How has branded search demand for Pure Leaf changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pure Leaf in New Zealand held steady at 20.
- Across the 11 months ending August 2026, Pure Leaf’s estimated Share of Search among iced tea brands in New Zealand held steady, from 0.79% to 0.52%.

## How did search popularity change for New Zealand iced tea brands in August 2026?

- In August 2026, Arizona gained estimated Share of Search among iced tea brands in New Zealand, from 22.6% to 31.2%.
- In August 2026, Fuze Tea gained estimated Share of Search among iced tea brands in New Zealand, from 6.8% to 7.9%.
- In August 2026, Lipton lost estimated Share of Search among iced tea brands in New Zealand, from 69.7% to 60.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Iced tea brands | 20 | 0.79% | 4 |
| Nov 2025 | Iced tea brands | 30 | 1.2% | 4 |
| Dec 2025 | Iced tea brands | 20 | 0.94% | 4 |
| Jan 2026 | Iced tea brands | 20 | 0.76% | 4 |
| Feb 2026 | Iced tea brands | 20 | 0.83% | 4 |
| Mar 2026 | Iced tea brands | 20 | 0.75% | 4 |
| Apr 2026 | Iced tea brands | 20 | 0.87% | 4 |
| May 2026 | Iced tea brands | 20 | 0.73% | 4 |
| Jun 2026 | Iced tea brands | 50 | 1.5% | 4 |
| Jul 2026 | Iced tea brands | 30 | 0.79% | 4 |
| Aug 2026 | Iced tea brands | 20 | 0.52% | 4 |
| Sep 2026 | Iced tea brands | — | — | — |

## How is Pure Leaf measured?

Brandwave collects information about searches that people make online using Pure Leaf’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pure leaf ice tea”
- “pure leaf iced tea”
- “pure leaf tea”

## Which iced tea brands compete with Pure Leaf?

- [Lipton](/demand/nz/brands/lipton): Head-to-head: /demand/nz/compare/lipton-vs-pure-leaf
- [Arizona](/demand/nz/brands/arizona): Head-to-head: /demand/nz/compare/arizona-vs-pure-leaf
- [Fuze Tea](/demand/nz/brands/fuze-tea): Head-to-head: /demand/nz/compare/fuze-tea-vs-pure-leaf

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pure Leaf: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/pure-leaf

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pure-leaf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.