--- title: "Pump: search popularity and Share of Search in New Zealand" description: "Pump is a bottled water brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/pump" publisher: "Brandwave" --- # Pump: search popularity and Share of Search in New Zealand Pump is a bottled water brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pump - **Owned by**: The Coca-Cola Company - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among bottled water brands**: 22.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bottled water brands | 2 | 22.5% | 1.2K | - [Bottled water brands](/demand/nz/categories/nz-bottled-water-brands) ## How has branded search demand for Pump changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Pump in New Zealand rose from 1.1K to 1.2K. - Across the 11 months ending August 2026, Pump’s estimated Share of Search among bottled water brands in New Zealand increased from 21.4% to 22.5%. - Across the 11 months ending August 2026, Pump’s estimated Share of Search among bottled water brands in New Zealand peaked at 23.4% in November 2025 and was lowest at 19.1% in December 2025. - Across the 11 months ending August 2026, Pump rose from 3rd to 2nd among bottled water brands in New Zealand. ## How did search popularity change for New Zealand bottled water brands in August 2026? - In August 2026, Pump overtook Fiji Water to rank 2nd among bottled water brands in New Zealand, at 22.5%. - In August 2026, Kiwi Blue gained estimated Share of Search among bottled water brands in New Zealand, from 15.4% to 17%. - In August 2026, San Pellegrino lost estimated Share of Search among bottled water brands in New Zealand, from 27.9% to 24.9%. - In August 2026, Antipodes Water lost estimated Share of Search among bottled water brands in New Zealand, from 14.1% to 13.2%. - In August 2026, Fiji Water lost estimated Share of Search among bottled water brands in New Zealand, from 23% to 22.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bottled water brands | 1.1K | 21.4% | 3 | | Nov 2025 | Bottled water brands | 1.2K | 23.4% | 2 | | Dec 2025 | Bottled water brands | 1K | 19.1% | 3 | | Jan 2026 | Bottled water brands | 1K | 19.7% | 3 | | Feb 2026 | Bottled water brands | 1K | 20.4% | 3 | | Mar 2026 | Bottled water brands | 1.1K | 21.8% | 2 | | Apr 2026 | Bottled water brands | 1K | 21.8% | 3 | | May 2026 | Bottled water brands | 1.1K | 20.1% | 3 | | Jun 2026 | Bottled water brands | 1K | 20.9% | 3 | | Jul 2026 | Bottled water brands | 1K | 19.5% | 3 | | Aug 2026 | Bottled water brands | 1.2K | 22.5% | 2 | | Sep 2026 | Bottled water brands | — | — | — | ## How is Pump measured? Brandwave collects information about searches that people make online using Pump’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pump bottled water” - “pump sparkling water” - “pump water” ## Which bottled water brands compete with Pump? - [San Pellegrino](/demand/nz/brands/san-pellegrino): Head-to-head: /demand/nz/compare/pump-vs-san-pellegrino - [Fiji Water](/demand/nz/brands/fiji-water): Head-to-head: /demand/nz/compare/fiji-water-vs-pump - [Kiwi Blue](/demand/nz/brands/kiwi-blue): Head-to-head: /demand/nz/compare/kiwi-blue-vs-pump - [Antipodes Water](/demand/nz/brands/antipodes-water): Head-to-head: /demand/nz/compare/antipodes-water-vs-pump ## Who owns Pump? Pump is owned by The Coca-Cola Company. Brandwave also tracks Coca-Cola, Barista Bros, Fuze Tea, Keri, Kiwi Blue, L&P and Powerade, owned by the same company, in New Zealand. - [The Coca-Cola Company](/demand/nz/companies/coca-cola-company): Owns 8 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Pump? Pump is owned by The Coca-Cola Company. Brandwave also tracks Coca-Cola, Barista Bros, Fuze Tea, Keri, Kiwi Blue, L&P and Powerade, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Pump: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/pump This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pump. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.