---
title: "Puma: search popularity and Share of Search in New Zealand"
description: "Puma is a sneaker brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/puma"
publisher: "Brandwave"
---

# Puma: search popularity and Share of Search in New Zealand

Puma is a sneaker brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Puma
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among sneaker brands**: 8.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sneaker brands | 6 | 8.1% | 44.4K |

- [Sneaker brands](/demand/nz/categories/nz-sneaker-brands)

## How has branded search demand for Puma changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Puma in New Zealand rose from 39.2K to 44.4K.
- Across the 11 months ending August 2026, Puma’s estimated Share of Search among sneaker brands in New Zealand peaked at 10.4% in June 2026 and was lowest at 7% in February 2026.

## How did search popularity change for New Zealand sneaker brands in August 2026?

- In August 2026, Skechers overtook Puma to rank 5th among sneaker brands in New Zealand, at 10%.
- In August 2026, Nike gained estimated Share of Search among sneaker brands in New Zealand, from 22.8% to 23.3%.
- In August 2026, Puma lost estimated Share of Search among sneaker brands in New Zealand, from 9.2% to 8.1%.
- In August 2026, Adidas lost estimated Share of Search among sneaker brands in New Zealand, from 20.2% to 19.4%.
- Allbirds’ estimated Share of Search among sneaker brands in New Zealand has lost ground for 3 months in a row, from 2.4% to 1.6% in August 2026.
- In August 2026, Vans rose from 10th to 9th among sneaker brands in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sneaker brands | 39.2K | 7.9% | 6 |
| Nov 2025 | Sneaker brands | 45K | 7% | 6 |
| Dec 2025 | Sneaker brands | 52.2K | 8.6% | 6 |
| Jan 2026 | Sneaker brands | 37K | 7.3% | 6 |
| Feb 2026 | Sneaker brands | 30.2K | 7% | 6 |
| Mar 2026 | Sneaker brands | 38.2K | 7.3% | 6 |
| Apr 2026 | Sneaker brands | 38.6K | 7.1% | 7 |
| May 2026 | Sneaker brands | 38.5K | 7% | 6 |
| Jun 2026 | Sneaker brands | 59.3K | 10.4% | 5 |
| Jul 2026 | Sneaker brands | 50.2K | 9.2% | 5 |
| Aug 2026 | Sneaker brands | 44.4K | 8.1% | 6 |
| Sep 2026 | Sneaker brands | — | — | — |

## How is Puma measured?

Brandwave collects information about searches that people make online using Puma’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “black puma”
- “nz puma com”
- “puma”
- “puma ballet flats”
- “puma black shoes”
- “puma female shoes”
- “puma footy boots”
- “puma logos”
- “puma near me”
- “puma new zealand”
- “puma nz”
- “puma online”
- “puma outlet”
- “puma palermo”
- “puma running shoes”
- “puma sale”
- “puma shoes”
- “puma shoes for men”
- “puma shop”
- “puma sneakers”
- “puma speed cat”
- “puma speedcat”
- “puma wedge”
- “speedcat puma”

## Which sneaker brands compete with Puma?

- [Nike](/demand/nz/brands/nike)
- [Adidas](/demand/nz/brands/adidas)
- [New Balance](/demand/nz/brands/new-balance): Head-to-head: /demand/nz/compare/new-balance-vs-puma
- [ASICS](/demand/nz/brands/asics): Head-to-head: /demand/nz/compare/asics-vs-puma
- [Skechers](/demand/nz/brands/skechers): Head-to-head: /demand/nz/compare/puma-vs-skechers
- [Converse](/demand/nz/brands/converse): Head-to-head: /demand/nz/compare/converse-vs-puma
- [Reebok](/demand/nz/brands/reebok): Head-to-head: /demand/nz/compare/puma-vs-reebok
- [Vans](/demand/nz/brands/vans)
- [Allbirds](/demand/nz/brands/allbirds)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Puma: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/puma

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/puma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.