---
title: "Pullman Auckland: search popularity and Share of Search in New Zealand"
description: "Pullman Auckland is a hotel in Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/pullman-auckland"
publisher: "Brandwave"
---

# Pullman Auckland: search popularity and Share of Search in New Zealand

Pullman Auckland is a hotel in Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pullman Auckland
- **Owned by**: Accor
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among auckland hotels**: 14.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Auckland hotels | 3 | 14.9% | 23.7K |

- [Auckland hotels](/demand/nz/categories/nz-auckland-hotels)

## How has branded search demand for Pullman Auckland changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pullman Auckland in New Zealand fell from 25.4K to 23.7K.
- Across the 11 months ending August 2026, Pullman Auckland’s estimated Share of Search among auckland hotels in New Zealand decreased from 16.7% to 14.9%.
- Across the 11 months ending August 2026, Pullman Auckland’s estimated Share of Search among auckland hotels in New Zealand peaked at 18.8% in December 2025 and was lowest at 14.6% in February 2026.
- Across the 11 months ending August 2026, Pullman Auckland fell from 2nd to 3rd among auckland hotels in New Zealand.

## How did search popularity change for New Zealand auckland hotels in August 2026?

- In August 2026, Park Hyatt Auckland overtook Pullman Auckland to rank 2nd among auckland hotels in New Zealand, at 16.5%.
- In August 2026, Sofitel Auckland Viaduct Harbour gained estimated Share of Search among auckland hotels in New Zealand, from 8.2% to 9.6%.
- In August 2026, Hotel Britomart gained estimated Share of Search among auckland hotels in New Zealand, from 10.2% to 10.7%.
- In August 2026, Pullman Auckland lost estimated Share of Search among auckland hotels in New Zealand, from 16.6% to 14.9%.
- In August 2026, Cordis Auckland lost estimated Share of Search among auckland hotels in New Zealand, from 35.3% to 34%.
- In August 2026, Novotel Auckland Airport lost estimated Share of Search among auckland hotels in New Zealand, from 11.9% to 11.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Auckland hotels | 25.4K | 16.7% | 2 |
| Nov 2025 | Auckland hotels | 23.4K | 15% | 2 |
| Dec 2025 | Auckland hotels | 26.7K | 18.8% | 2 |
| Jan 2026 | Auckland hotels | 26.8K | 17.3% | 2 |
| Feb 2026 | Auckland hotels | 20.7K | 14.6% | 2 |
| Mar 2026 | Auckland hotels | 23.5K | 14.9% | 3 |
| Apr 2026 | Auckland hotels | 23.5K | 16.7% | 2 |
| May 2026 | Auckland hotels | 25.4K | 17.6% | 2 |
| Jun 2026 | Auckland hotels | 23.4K | 17.6% | 2 |
| Jul 2026 | Auckland hotels | 25.4K | 16.6% | 2 |
| Aug 2026 | Auckland hotels | 23.7K | 14.9% | 3 |
| Sep 2026 | Auckland hotels | — | — | — |

## How is Pullman Auckland measured?

Brandwave collects information about searches that people make online using Pullman Auckland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pullman auckland”
- “pullman auckland breakfast”
- “pullman auckland hotel & apartments”
- “pullman auckland pool”
- “pullman auckland spa”
- “pullmanauckland”
- “pullmanauckland co nz”
- “the pullman auckland”

## Which auckland hotels compete with Pullman Auckland?

- [Cordis Auckland](/demand/nz/brands/cordis-auckland): Head-to-head: /demand/nz/compare/cordis-auckland-vs-pullman-auckland
- [Park Hyatt Auckland](/demand/nz/brands/park-hyatt-auckland): Head-to-head: /demand/nz/compare/park-hyatt-auckland-vs-pullman-auckland
- [Novotel Auckland Airport](/demand/nz/brands/novotel-auckland-airport): Head-to-head: /demand/nz/compare/novotel-auckland-airport-vs-pullman-auckland
- [Hotel Britomart](/demand/nz/brands/hotel-britomart): Head-to-head: /demand/nz/compare/hotel-britomart-vs-pullman-auckland
- [Sofitel Auckland Viaduct Harbour](/demand/nz/brands/sofitel-auckland-viaduct-harbour): Head-to-head: /demand/nz/compare/pullman-auckland-vs-sofitel-auckland-viaduct-harbour
- [M Social Auckland](/demand/nz/brands/m-social-auckland)
- [SkyCity Grand Hotel](/demand/nz/brands/skycity-grand-hotel)

## Who owns Pullman Auckland?

Pullman Auckland is owned by Accor. Brandwave also tracks Accor, Novotel Auckland Airport, Novotel Christchurch Cathedral Square, Novotel Hamilton Tainui, Novotel New Plymouth Taranaki, Novotel Queenstown Lakeside, Novotel Rotorua Lakeside, Pullman Rotorua, Sofitel Auckland Viaduct Harbour, Sofitel Queenstown and Sofitel Wellington, owned by the same company, in New Zealand.

- [Accor](/demand/nz/companies/accor): Owns 12 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Pullman Auckland?

Pullman Auckland is owned by Accor. Brandwave also tracks Accor, Novotel Auckland Airport, Novotel Christchurch Cathedral Square, Novotel Hamilton Tainui, Novotel New Plymouth Taranaki, Novotel Queenstown Lakeside, Novotel Rotorua Lakeside, Pullman Rotorua, Sofitel Auckland Viaduct Harbour, Sofitel Queenstown and Sofitel Wellington, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Pullman Auckland: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/pullman-auckland

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pullman-auckland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
