---
title: "Pukka: search popularity and Share of Search in New Zealand"
description: "Pukka is a tea brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/pukka"
publisher: "Brandwave"
---

# Pukka: search popularity and Share of Search in New Zealand

Pukka is a tea brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pukka
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among tea brands**: 6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tea brands | 6 | 6% | 1.1K |

- [Tea brands](/demand/nz/categories/nz-tea-brands)

## How has branded search demand for Pukka changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pukka in New Zealand held steady, from 1K to 1.1K.
- Across the 11 months ending August 2026, Pukka’s estimated Share of Search among tea brands in New Zealand decreased from 6.9% to 6%.
- Across the 11 months ending August 2026, Pukka’s estimated Share of Search among tea brands in New Zealand peaked at 6.9% in October 2025 and was lowest at 4.8% in February 2026.

## How did search popularity change for New Zealand tea brands in August 2026?

- In August 2026, Healtheries gained estimated Share of Search among tea brands in New Zealand, from 24.1% to 27.2%.
- In August 2026, Dilmah gained estimated Share of Search among tea brands in New Zealand, from 18.2% to 18.9%.
- In August 2026, Lipton lost estimated Share of Search among tea brands in New Zealand, from 15.8% to 13.1%.
- In August 2026, Pukka lost estimated Share of Search among tea brands in New Zealand, from 6.8% to 6%.
- Estimated monthly branded searches for Twinings in New Zealand rose 42% over 11 measured months, from 1.3K to 1.9K in August 2026.
- Estimated monthly branded searches for Bell Tea in New Zealand rose 21.8% over 11 measured months, from 550 to 670 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tea brands | 1K | 6.9% | 6 |
| Nov 2025 | Tea brands | 840 | 5.1% | 6 |
| Dec 2025 | Tea brands | 870 | 5% | 6 |
| Jan 2026 | Tea brands | 910 | 6.1% | 6 |
| Feb 2026 | Tea brands | 610 | 4.8% | 6 |
| Mar 2026 | Tea brands | 930 | 6.3% | 6 |
| Apr 2026 | Tea brands | 850 | 6% | 6 |
| May 2026 | Tea brands | 910 | 5.5% | 6 |
| Jun 2026 | Tea brands | 1K | 6% | 6 |
| Jul 2026 | Tea brands | 1.1K | 6.8% | 6 |
| Aug 2026 | Tea brands | 1.1K | 6% | 6 |
| Sep 2026 | Tea brands | — | — | — |

## How is Pukka measured?

Brandwave collects information about searches that people make online using Pukka’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pukka green tea”
- “pukka matcha green tea”
- “pukka night time tea”
- “pukka peppermint licorice tea”
- “pukka relax tea”
- “pukka sleep tea”
- “pukka tea”
- “pukka tea bags”
- “pukka vanilla chai tea”

## Which tea brands compete with Pukka?

- [Healtheries](/demand/nz/brands/healtheries)
- [T2](/demand/nz/brands/t2): Head-to-head: /demand/nz/compare/pukka-vs-t2
- [Dilmah](/demand/nz/brands/dilmah): Head-to-head: /demand/nz/compare/dilmah-vs-pukka
- [Lipton](/demand/nz/brands/lipton): Head-to-head: /demand/nz/compare/lipton-vs-pukka
- [Twinings](/demand/nz/brands/twinings): Head-to-head: /demand/nz/compare/pukka-vs-twinings
- [Bell Tea](/demand/nz/brands/bell-tea): Head-to-head: /demand/nz/compare/bell-tea-vs-pukka

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pukka: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/pukka

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pukka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.