--- title: "How popular is Pukka Pies? Searches and AI answers in New Zealand" description: "A British maker of savoury pies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/pukka-pies" publisher: "Brandwave" --- # How popular is Pukka Pies? Searches and AI answers in New Zealand A British maker of savoury pies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pukka Pies - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among pie brands**: 3.4% ## Where does Pukka Pies compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pie brands | 6 | 3.4% | 320 | - [Pie brands](/demand/nz/categories/nz-pie-brands) ## Top pie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pukka Pies did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dad's Pies | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Levain Artisan Bakery | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Big Ben | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Eurobake Espresso | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Jimmy's Pies | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Sheffield Pies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mrs Mac's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pukka Pies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ponsonby Pies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pie brands - Asked ChatGPT "Which pie brand should I buy in New Zealand?": 1. Dad's Pies, 2. Big Ben, 3. Jimmy's Pies, 4. Levain Artisan Bakery, 5. Eurobake Espresso - Asked ChatGPT "What are the best pie brands in New Zealand?": 1. Dad's Pies, 2. Levain Artisan Bakery, 3. Eurobake Espresso - Asked ChatGPT "What's the best pie brand in New Zealand for quick lunch?": 1. Big Ben, 2. Dad's Pies, 3. Eurobake Espresso - Searched Google, AI Overview "pie brands": named none of the brands we track - Searched Google, AI Overview "meat pies nz": 1. Levain Artisan Bakery, 2. Eurobake Espresso Not named in any answer: Sheffield Pies, Mrs Mac's, Pukka Pies and Ponsonby Pies. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Pukka Pies changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Pukka Pies in New Zealand rose from 260 to 320. - Across the 12 months ending October 2026, Pukka Pies’ share of searches among pie brands in New Zealand increased from 2.9% to 3.4%. - Across the 12 months ending October 2026, Pukka Pies’ share of searches among pie brands in New Zealand peaked at 7.4% in February 2026 and was lowest at 2.9% in November 2025. ## How did search popularity change for New Zealand pie brands in October 2026? - In October 2026, Sheffield Pies gained share of searches among pie brands in New Zealand, from 9% to 13.9%. - In October 2026, Jimmy's Pies gained share of searches among pie brands in New Zealand, from 4.4% to 5.1%. - In October 2026, Big Ben lost share of searches among pie brands in New Zealand, from 54.1% to 51.4%. - In October 2026, Levain Artisan Bakery lost share of searches among pie brands in New Zealand, from 3.5% to 1.8%. - In October 2026, Eurobake Espresso lost share of searches among pie brands in New Zealand, from 1.3% to 0.54%. - In October 2026, Dad's Pies lost share of searches among pie brands in New Zealand, from 15.5% to 14.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Pie brands | 260 | 2.9% | 6 | | Dec 2025 | Pie brands | 480 | 5.9% | 5 | | Jan 2026 | Pie brands | 590 | 6.3% | 5 | | Feb 2026 | Pie brands | 720 | 7.4% | 4 | | Mar 2026 | Pie brands | 720 | 6.2% | 6 | | Apr 2026 | Pie brands | 720 | 6.8% | 5 | | May 2026 | Pie brands | 590 | 5.3% | 5 | | Jun 2026 | Pie brands | 390 | 3.6% | 6 | | Jul 2026 | Pie brands | 390 | 3.5% | 6 | | Aug 2026 | Pie brands | 480 | 3.2% | 8 | | Sep 2026 | Pie brands | 390 | 3.5% | 7 | | Oct 2026 | Pie brands | 320 | 3.4% | 6 | ## How are Pukka Pies’ branded searches counted? Brandwave collects information about searches that people make online using Pukka Pies’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pukka pies” ## Which pie brands compete with Pukka Pies? - [Big Ben](/demand/nz/brands/big-ben) - [Dad's Pies](/demand/nz/brands/dads-pies) - [Sheffield Pies](/demand/nz/brands/sheffield-pies): Head-to-head: /demand/nz/compare/pukka-pies-vs-sheffield-pies - [Mrs Mac's](/demand/nz/brands/mrs-macs): Head-to-head: /demand/nz/compare/mrs-macs-vs-pukka-pies - [Jimmy's Pies](/demand/nz/brands/jimmys-pies): Head-to-head: /demand/nz/compare/jimmys-pies-vs-pukka-pies - [Ponsonby Pies](/demand/nz/brands/ponsonby-pies): Head-to-head: /demand/nz/compare/ponsonby-pies-vs-pukka-pies - [Levain Artisan Bakery](/demand/nz/brands/levain-artisan-bakery): Head-to-head: /demand/nz/compare/levain-artisan-bakery-vs-pukka-pies - [Eurobake Espresso](/demand/nz/brands/eurobake-espresso) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Pukka Pies? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/pukka-pies This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pukka-pies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.