--- title: "PSA Lifesaver: search popularity in New Zealand" description: "PSA Lifesaver makes smoke alarms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/psa-lifesaver" publisher: "Brandwave" --- # PSA Lifesaver: search popularity in New Zealand PSA Lifesaver makes smoke alarms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: PSA Lifesaver - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among fire alarm brands**: 0.91% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fire alarm brands | 5 | 0.91% | 10 | - [Fire alarm brands](/demand/nz/categories/nz-fire-alarm-brands) ## Top fire alarm brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, PSA Lifesaver was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. PSA Lifesaver is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cavius | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | PSA Lifesaver | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | ADT | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kidde | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | First Alert | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ring | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fire alarm brands - Asked ChatGPT "Which fire alarm brand should I buy in New Zealand?": 1. Cavius, 2. PSA Lifesaver - Asked ChatGPT "What are the best fire alarm brands in New Zealand?": 1. Cavius - Asked ChatGPT "What's the best fire alarm brand in New Zealand for home safety?": 1. Cavius, 2. PSA Lifesaver - Searched Google, AI Overview "fire alarms nz": named none of the brands we track - Searched Google, AI Overview "home fire alarm": 1. Cavius Not named in any answer: ADT, Kidde, First Alert and Ring. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for PSA Lifesaver changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for PSA Lifesaver in New Zealand held steady at 10. - Across the 12 months ending September 2026, PSA Lifesaver’s share of searches among fire alarm brands in New Zealand peaked at 1.9% in December 2025 and was lowest at 0.49% in May 2026. ## How did search popularity change for New Zealand fire alarm brands in September 2026? - In September 2026, ADT overtook Kidde to rank 2nd among fire alarm brands in New Zealand, with 9.1% of the searches. - In September 2026, Cavius gained share of searches among fire alarm brands in New Zealand, from 80.2% to 80.9%. - In September 2026, Kidde lost share of searches among fire alarm brands in New Zealand, from 8.4% to 7.3%. - In September 2026, First Alert lost share of searches among fire alarm brands in New Zealand, from 1.5% to 0.91%. - In September 2026, PSA Lifesaver lost share of searches among fire alarm brands in New Zealand, from 1.5% to 0.91%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fire alarm brands | 10 | 0.88% | 5 | | Nov 2025 | Fire alarm brands | 10 | 0.86% | 5 | | Dec 2025 | Fire alarm brands | 20 | 1.9% | 4 | | Jan 2026 | Fire alarm brands | 10 | 0.85% | 5 | | Feb 2026 | Fire alarm brands | 20 | 1.6% | 4 | | Mar 2026 | Fire alarm brands | 10 | 0.67% | 5 | | Apr 2026 | Fire alarm brands | 20 | 0.98% | 4 | | May 2026 | Fire alarm brands | 10 | 0.49% | 5 | | Jun 2026 | Fire alarm brands | 20 | 1.4% | 4 | | Jul 2026 | Fire alarm brands | 10 | 0.68% | 5 | | Aug 2026 | Fire alarm brands | 20 | 1.5% | 5 | | Sep 2026 | Fire alarm brands | 10 | 0.91% | 5 | ## How are PSA Lifesaver’s branded searches counted? Brandwave collects information about searches that people make online using PSA Lifesaver’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lifesaver smoke alarm” - “psa lifesaver” ## Which fire alarm brands compete with PSA Lifesaver? - [Cavius](/demand/nz/brands/cavius): Head-to-head: /demand/nz/compare/cavius-vs-psa-lifesaver - [ADT](/demand/nz/brands/adt): Head-to-head: /demand/nz/compare/adt-vs-psa-lifesaver - [Kidde](/demand/nz/brands/kidde): Head-to-head: /demand/nz/compare/kidde-vs-psa-lifesaver - [First Alert](/demand/nz/brands/first-alert): Head-to-head: /demand/nz/compare/first-alert-vs-psa-lifesaver - [Ring](/demand/nz/brands/ring-security): Head-to-head: /demand/nz/compare/psa-lifesaver-vs-ring-security ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "PSA Lifesaver: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/psa-lifesaver This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/psa-lifesaver. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.