---
title: "Protex: search popularity and Share of Search in New Zealand"
description: "Protex makes body wash or soap sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/protex"
publisher: "Brandwave"
---

# Protex: search popularity and Share of Search in New Zealand

Protex makes body wash or soap sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Protex
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among body wash and soap brands**: 4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Body wash and soap brands | 5 | 4% | 930 |

- [Body wash and soap brands](/demand/nz/categories/nz-body-wash-and-soap-brands)

## How has branded search demand for Protex changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Protex in New Zealand rose from 730 to 930.
- Across the 11 months ending August 2026, Protex fell from 4th to 5th among body wash and soap brands in New Zealand.

## How did search popularity change for New Zealand body wash and soap brands in August 2026?

- In August 2026, Lux overtook Protex to rank 4th among body wash and soap brands in New Zealand, at 4.2%.
- In August 2026, Palmolive gained estimated Share of Search among body wash and soap brands in New Zealand, from 13.1% to 14%.
- In August 2026, Dove lost estimated Share of Search among body wash and soap brands in New Zealand, from 52% to 49.7%.
- Estimated monthly branded searches for Dettol in New Zealand rose 30.3% over 11 measured months, from 5K to 6.5K in August 2026.
- Estimated monthly branded searches for Protex in New Zealand rose 27.4% over 11 measured months, from 730 to 930 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Body wash and soap brands | 730 | 4% | 4 |
| Nov 2025 | Body wash and soap brands | 710 | 4% | 5 |
| Dec 2025 | Body wash and soap brands | 610 | 3.7% | 5 |
| Jan 2026 | Body wash and soap brands | 660 | 3.7% | 5 |
| Feb 2026 | Body wash and soap brands | 660 | 4% | 4 |
| Mar 2026 | Body wash and soap brands | 750 | 4.1% | 4 |
| Apr 2026 | Body wash and soap brands | 710 | 4.1% | 4 |
| May 2026 | Body wash and soap brands | 660 | 3.3% | 5 |
| Jun 2026 | Body wash and soap brands | 860 | 4.1% | 4 |
| Jul 2026 | Body wash and soap brands | 800 | 3.6% | 4 |
| Aug 2026 | Body wash and soap brands | 930 | 4% | 5 |
| Sep 2026 | Body wash and soap brands | — | — | — |

## How is Protex measured?

Brandwave collects information about searches that people make online using Protex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “protex”
- “protex body wash”
- “protex hand wash”
- “protex near me”
- “protex nz”
- “protex online”
- “protex shower gel”
- “protex soap”

## Which body wash and soap brands compete with Protex?

- [Dove](/demand/nz/brands/dove): Head-to-head: /demand/nz/compare/dove-vs-protex
- [Dettol](/demand/nz/brands/dettol): Head-to-head: /demand/nz/compare/dettol-vs-protex
- [Palmolive](/demand/nz/brands/palmolive): Head-to-head: /demand/nz/compare/palmolive-vs-protex
- [Lux](/demand/nz/brands/lux): Head-to-head: /demand/nz/compare/lux-vs-protex

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Protex: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/protex

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/protex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.