---
title: "Prospa: search popularity and Share of Search in New Zealand"
description: "Prospa lends to small businesses in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/prospa"
publisher: "Brandwave"
---

# Prospa: search popularity and Share of Search in New Zealand

Prospa lends to small businesses in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Prospa
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among business lenders**: 12.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Business lenders | 2 | 12.5% | 2.2K |

- [Business lenders](/demand/nz/categories/nz-business-lenders)

## How has branded search demand for Prospa changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Prospa in New Zealand held steady at 2.2K.
- Across the 11 months ending August 2026, Prospa’s estimated Share of Search among business lenders in New Zealand peaked at 13.7% in March 2026 and was lowest at 9.2% in June 2026.

## How did search popularity change for New Zealand business lenders in August 2026?

- In August 2026, Prospa gained estimated Share of Search among business lenders in New Zealand, from 10.9% to 12.5%.
- In August 2026, Heartland Bank lost estimated Share of Search among business lenders in New Zealand, from 87.8% to 86.1%.
- Estimated monthly branded searches for Lending Crowd in New Zealand fell 42.5% over 11 measured months, from 400 to 230 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Business lenders | 2.2K | 12.2% | 2 |
| Nov 2025 | Business lenders | 2.1K | 11.9% | 2 |
| Dec 2025 | Business lenders | 1.4K | 9.9% | 2 |
| Jan 2026 | Business lenders | 2.1K | 11.7% | 2 |
| Feb 2026 | Business lenders | 2.1K | 11.9% | 2 |
| Mar 2026 | Business lenders | 2.5K | 13.7% | 2 |
| Apr 2026 | Business lenders | 2.1K | 11.9% | 2 |
| May 2026 | Business lenders | 2.2K | 12.3% | 2 |
| Jun 2026 | Business lenders | 2.3K | 9.2% | 2 |
| Jul 2026 | Business lenders | 1.9K | 10.9% | 2 |
| Aug 2026 | Business lenders | 2.2K | 12.5% | 2 |
| Sep 2026 | Business lenders | — | — | — |

## How is Prospa measured?

Brandwave collects information about searches that people make online using Prospa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “prospa”
- “prospa business finance”
- “prospa business loan”
- “prospa co nz”
- “prospa finance”
- “prospa loan”
- “prospa near me”
- “prospa new zealand”
- “prospa nz”

## Which business lenders compete with Prospa?

- [Heartland Bank](/demand/nz/brands/heartland-bank): Head-to-head: /demand/nz/compare/heartland-bank-vs-prospa
- [Lending Crowd](/demand/nz/brands/lending-crowd): Head-to-head: /demand/nz/compare/lending-crowd-vs-prospa
- [Banjo Loans](/demand/nz/brands/banjo-loans): Head-to-head: /demand/nz/compare/banjo-loans-vs-prospa

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Prospa: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/prospa

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/prospa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.