---
title: "Proper Crisps: search popularity and Share of Search in New Zealand"
description: "A New Zealand snack brand offering artisan potato crisps and other snacks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/proper-crisps"
publisher: "Brandwave"
---

# Proper Crisps: search popularity and Share of Search in New Zealand

A New Zealand snack brand offering artisan potato crisps and other snacks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Proper Crisps
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among potato chip brands**: 17%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| potato chip brands | 3 | 17% | 1.9K |

- [New Zealand potato chip brands](/demand/nz/categories/nz-potato-chip-brands)

## How has branded search demand for Proper Crisps changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Proper Crisps in New Zealand held steady at 1.9K.
- Across the 11 months ending August 2026, Proper Crisps’ estimated Share of Search among potato chip brands in New Zealand decreased from 21.4% to 17%.
- Across the 11 months ending August 2026, Proper Crisps’ estimated Share of Search among potato chip brands in New Zealand peaked at 24.8% in December 2025 and was lowest at 14% in July 2026.
- Across the 11 months ending August 2026, Proper Crisps fell from 2nd to 3rd among potato chip brands in New Zealand.

## How did search popularity change for New Zealand potato chip brands in August 2026?

- In August 2026, Bluebird overtook Heartland to take the highest estimated Share of Search among potato chip brands in New Zealand, at 33.5%.
- In August 2026, Proper Crisps gained estimated Share of Search among potato chip brands in New Zealand, from 14% to 17%.
- In August 2026, Copper Kettle gained estimated Share of Search among potato chip brands in New Zealand, from 11.4% to 14.3%.
- In August 2026, Eta gained estimated Share of Search among potato chip brands in New Zealand, from 5.5% to 7.2%.
- In August 2026, Heartland lost estimated Share of Search among potato chip brands in New Zealand, from 31.7% to 17.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | potato chip brands | 1.9K | 21.4% | 2 |
| Nov 2025 | potato chip brands | 1.6K | 22.4% | 2 |
| Dec 2025 | potato chip brands | 1.9K | 24.8% | 2 |
| Jan 2026 | potato chip brands | 1.6K | 21.8% | 2 |
| Feb 2026 | potato chip brands | 1.3K | 18.4% | 3 |
| Mar 2026 | potato chip brands | 1.6K | 17.5% | 3 |
| Apr 2026 | potato chip brands | 1.3K | 18.7% | 3 |
| May 2026 | potato chip brands | 1.3K | 16.5% | 3 |
| Jun 2026 | potato chip brands | 1.3K | 16.7% | 4 |
| Jul 2026 | potato chip brands | 1.6K | 14% | 3 |
| Aug 2026 | potato chip brands | 1.9K | 17% | 3 |
| Sep 2026 | potato chip brands | — | — | — |

## How is Proper Crisps measured?

Brandwave collects information about searches that people make online using Proper Crisps’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “proper chips”
- “proper crisps”
- “proper crisps nz”

## Which potato chip brands compete with Proper Crisps?

- [Bluebird](/demand/nz/brands/bluebird): Head-to-head: /demand/nz/compare/bluebird-vs-proper-crisps
- [Heartland](/demand/nz/brands/heartland-chips): Head-to-head: /demand/nz/compare/heartland-chips-vs-proper-crisps
- [Copper Kettle](/demand/nz/brands/copper-kettle): Head-to-head: /demand/nz/compare/copper-kettle-vs-proper-crisps
- [Delisio](/demand/nz/brands/delisio): Head-to-head: /demand/nz/compare/delisio-vs-proper-crisps
- [Eta](/demand/nz/brands/eta): Head-to-head: /demand/nz/compare/eta-vs-proper-crisps

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Proper Crisps: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/proper-crisps

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/proper-crisps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.