--- title: "Projecta: search popularity in New Zealand" description: "Projecta makes jump starters and battery chargers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/projecta" publisher: "Brandwave" --- # Projecta: search popularity in New Zealand Projecta makes jump starters and battery chargers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Projecta - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among power inverter brands**: 1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Power inverter brands | 4 | 1% | 170 | | Jump starter brands | 3 | 13.1% | 430 | - [Power inverter brands](/demand/nz/categories/nz-power-inverter-brands) - [Jump starter brands](/demand/nz/categories/nz-jump-starter-brands) ## Top power inverter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Projecta was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Projecta is the joint second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Victron Energy | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Projecta | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Enerdrive | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Ryobi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about power inverter brands - Asked ChatGPT "Which power inverter brand should I buy in New Zealand?": 1. Victron Energy, 2. Projecta, 3. Enerdrive - Asked ChatGPT "What are the best power inverter brands in New Zealand?": 1. Victron Energy, 2. Enerdrive, 3. Projecta - Asked ChatGPT "What's the best power inverter brand in New Zealand for backup power?": 1. Victron Energy, 2. Enerdrive - Searched Google, AI Overview "power inverter nz": 1. Projecta, 2. Enerdrive - Searched Google, AI Overview "car power inverter nz": named none of the brands we track Not named in any answer: Ryobi, DeWalt and Milwaukee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Projecta changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Projecta in New Zealand fell from 470 to 430. - Across the 12 months ending September 2026, Projecta’s share of searches among power inverter brands in New Zealand decreased from 1.5% to 1%. - Across the 12 months ending September 2026, Projecta’s share of searches among jump starter brands in New Zealand decreased from 18.9% to 13.1%. ## How did search popularity change for New Zealand power inverter brands in September 2026? - In September 2026, Ryobi gained share of searches among power inverter brands in New Zealand, from 43.5% to 50.3%. - In September 2026, Milwaukee lost share of searches among power inverter brands in New Zealand, from 23.3% to 17.7%. - In September 2026, DeWalt lost share of searches among power inverter brands in New Zealand, from 31% to 30%. - Victron Energy’s share of searches among power inverter brands in New Zealand has lost ground for 3 months in a row, from 1.5% to 0.66% in September 2026. - Estimated monthly branded searches for Enerdrive in New Zealand fell 42.9% over 12 measured months, from 70 to 40 in September 2026. - Estimated monthly branded searches for Projecta in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026. ## How did search popularity change for New Zealand jump starter brands in September 2026? - In September 2026, Anker gained share of searches among jump starter brands in New Zealand, from 45.6% to 53.5%. - In September 2026, Stanley gained share of searches among jump starter brands in New Zealand, from 2.8% to 3.3%. - In September 2026, Projecta lost share of searches among jump starter brands in New Zealand, from 17.5% to 13.1%. - In September 2026, NOCO lost share of searches among jump starter brands in New Zealand, from 33.4% to 29.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Power inverter brands | 210 | 1.5% | 4 | | Nov 2025 | Power inverter brands | 170 | 0.9% | 4 | | Dec 2025 | Power inverter brands | 170 | 1% | 4 | | Jan 2026 | Power inverter brands | 170 | 1.2% | 4 | | Feb 2026 | Power inverter brands | 210 | 1.6% | 4 | | Mar 2026 | Power inverter brands | 210 | 1.4% | 4 | | Apr 2026 | Power inverter brands | 210 | 1.6% | 4 | | May 2026 | Power inverter brands | 170 | 1.3% | 5 | | Jun 2026 | Power inverter brands | 210 | 1.5% | 4 | | Jul 2026 | Power inverter brands | 210 | 1.6% | 4 | | Aug 2026 | Power inverter brands | 170 | 1.1% | 4 | | Sep 2026 | Power inverter brands | 170 | 1% | 4 | | Oct 2025 | Jump starter brands | 470 | 18.9% | 3 | | Nov 2025 | Jump starter brands | 380 | 14.4% | 3 | | Dec 2025 | Jump starter brands | 430 | 16.3% | 3 | | Jan 2026 | Jump starter brands | 430 | 16.1% | 3 | | Feb 2026 | Jump starter brands | 420 | 18.3% | 3 | | Mar 2026 | Jump starter brands | 470 | 18.4% | 3 | | Apr 2026 | Jump starter brands | 420 | 15.8% | 3 | | May 2026 | Jump starter brands | 430 | 16.6% | 3 | | Jun 2026 | Jump starter brands | 470 | 17.1% | 3 | | Jul 2026 | Jump starter brands | 530 | 17.8% | 3 | | Aug 2026 | Jump starter brands | 560 | 17.5% | 3 | | Sep 2026 | Jump starter brands | 430 | 13.1% | 3 | ## How are Projecta’s branded searches counted? Brandwave collects information about searches that people make online using Projecta’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “projecta” - “projecta jump starter” ## Which power inverter brands compete with Projecta? - [Ryobi](/demand/nz/brands/ryobi): Head-to-head: /demand/nz/compare/projecta-vs-ryobi - [DeWalt](/demand/nz/brands/dewalt): Head-to-head: /demand/nz/compare/dewalt-vs-projecta - [Milwaukee](/demand/nz/brands/milwaukee): Head-to-head: /demand/nz/compare/milwaukee-vs-projecta - [Victron Energy](/demand/nz/brands/victron-energy): Head-to-head: /demand/nz/compare/projecta-vs-victron-energy - [Enerdrive](/demand/nz/brands/enerdrive): Head-to-head: /demand/nz/compare/enerdrive-vs-projecta ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Projecta: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/projecta This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/projecta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.