--- title: "Pro-Ject: search popularity in New Zealand" description: "Pro-Ject makes turntables. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/pro-ject" publisher: "Brandwave" --- # Pro-Ject: search popularity in New Zealand Pro-Ject makes turntables. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pro-Ject - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among turntable brands**: 37.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Turntable brands | 1 | 37.9% | 1.5K | - [Turntable brands](/demand/nz/categories/nz-turntable-brands) ## Top turntable brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pro-Ject appeared in all five answers. Pro-Ject is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Audio-Technica | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Pro-Ject | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Rega | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Technics | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Sony | 5th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about turntable brands - Asked ChatGPT "Which turntable brand should I buy in New Zealand?": 1. Audio-Technica, 2. Pro-Ject, 3. Rega, 4. Sony - Asked ChatGPT "What are the best turntable brands in New Zealand?": 1. Rega, 2. Pro-Ject, 3. Technics, 4. Audio-Technica, 5. Sony - Asked ChatGPT "What's the best turntable brand in New Zealand for vinyl records?": 1. Pro-Ject, 2. Audio-Technica, 3. Rega, 4. Technics - Searched Google, AI Overview "record player nz": 1. Audio-Technica, 2. Technics, 3. Pro-Ject, 4. Rega - Searched Google, AI Overview "turntable nz": 1. Sony, 2. Audio-Technica, 3. Rega, 4. Pro-Ject Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Pro-Ject changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Pro-Ject in New Zealand held steady at 1.5K. - Across the 12 months ending September 2026, Pro-Ject’s share of searches among turntable brands in New Zealand peaked at 46.6% in March 2026 and was lowest at 26.9% in December 2025. ## How did search popularity change for New Zealand turntable brands in September 2026? - In September 2026, Audio-Technica gained share of searches among turntable brands in New Zealand, from 34.5% to 37.2%. - In September 2026, Sony gained share of searches among turntable brands in New Zealand, from 5.6% to 6.5%. - In September 2026, Pro-Ject lost share of searches among turntable brands in New Zealand, from 40.3% to 37.9%. - In September 2026, Technics lost share of searches among turntable brands in New Zealand, from 15.6% to 14.8%. - Rega’s share of searches among turntable brands in New Zealand has lost ground for 3 months in a row, from 4.4% to 3.5% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Turntable brands | 1.5K | 38.3% | 1 | | Nov 2025 | Turntable brands | 1.5K | 35.4% | 1 | | Dec 2025 | Turntable brands | 1.3K | 26.9% | 2 | | Jan 2026 | Turntable brands | 1.2K | 31.6% | 2 | | Feb 2026 | Turntable brands | 1.2K | 36.4% | 1 | | Mar 2026 | Turntable brands | 2.1K | 46.6% | 1 | | Apr 2026 | Turntable brands | 1.8K | 42.6% | 1 | | May 2026 | Turntable brands | 1.8K | 43.6% | 1 | | Jun 2026 | Turntable brands | 1.5K | 36.6% | 2 | | Jul 2026 | Turntable brands | 1.6K | 39.9% | 1 | | Aug 2026 | Turntable brands | 1.9K | 40.3% | 1 | | Sep 2026 | Turntable brands | 1.5K | 37.9% | 1 | ## How are Pro-Ject’s branded searches counted? Brandwave collects information about searches that people make online using Pro-Ject’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pro-ject turntable” - “project” ## Which turntable brands compete with Pro-Ject? - [Audio-Technica](/demand/nz/brands/audio-technica): Head-to-head: /demand/nz/compare/audio-technica-vs-pro-ject - [Technics](/demand/nz/brands/technics): Head-to-head: /demand/nz/compare/pro-ject-vs-technics - [Sony](/demand/nz/brands/sony): Head-to-head: /demand/nz/compare/pro-ject-vs-sony - [Rega](/demand/nz/brands/rega): Head-to-head: /demand/nz/compare/pro-ject-vs-rega ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Pro-Ject: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/pro-ject This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pro-ject. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.