--- title: "Princess Cruises: search popularity and Share of Search in New Zealand" description: "Princess Cruises is a cruise line sailing from or around New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/princess-cruises" publisher: "Brandwave" --- # Princess Cruises: search popularity and Share of Search in New Zealand Princess Cruises is a cruise line sailing from or around New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Princess Cruises - **Owned by**: Carnival Corporation - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among cruise lines**: 21.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cruise lines | 1 | 21.9% | 12.3K | - [Cruise lines](/demand/nz/categories/nz-cruise-lines) ## How has branded search demand for Princess Cruises changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Princess Cruises in New Zealand rose from 11.4K to 12.3K. - Across the 11 months ending August 2026, Princess Cruises’ estimated Share of Search among cruise lines in New Zealand increased from 19.9% to 21.9%. - Across the 11 months ending August 2026, Princess Cruises’ estimated Share of Search among cruise lines in New Zealand peaked at 27.8% in February 2026 and was lowest at 16.9% in March 2026. ## How did search popularity change for New Zealand cruise lines in August 2026? - In August 2026, Princess Cruises overtook Carnival Cruise Line to take the highest estimated Share of Search among cruise lines in New Zealand, at 21.9%. - In August 2026, Viking gained estimated Share of Search among cruise lines in New Zealand, from 7.5% to 8.8%. - In August 2026, Norwegian Cruise Line gained estimated Share of Search among cruise lines in New Zealand, from 5.6% to 6.3%. - In August 2026, MSC Cruises gained estimated Share of Search among cruise lines in New Zealand, from 2.2% to 2.7%. - In August 2026, Royal Caribbean lost estimated Share of Search among cruise lines in New Zealand, from 20.9% to 19%. - In August 2026, Carnival Cruise Line lost estimated Share of Search among cruise lines in New Zealand, from 21.5% to 20.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cruise lines | 11.4K | 19.9% | 1 | | Nov 2025 | Cruise lines | 11.3K | 18.2% | 2 | | Dec 2025 | Cruise lines | 14.2K | 23% | 1 | | Jan 2026 | Cruise lines | 17.4K | 20.3% | 1 | | Feb 2026 | Cruise lines | 23.8K | 27.8% | 1 | | Mar 2026 | Cruise lines | 11.4K | 16.9% | 3 | | Apr 2026 | Cruise lines | 12.8K | 23.5% | 1 | | May 2026 | Cruise lines | 12.2K | 22.9% | 1 | | Jun 2026 | Cruise lines | 9.8K | 18.2% | 3 | | Jul 2026 | Cruise lines | 12.4K | 21.3% | 2 | | Aug 2026 | Cruise lines | 12.3K | 21.9% | 1 | | Sep 2026 | Cruise lines | — | — | — | ## How is Princess Cruises measured? Brandwave collects information about searches that people make online using Princess Cruises’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “coral princess cruise ship” - “coral princess cruises” - “crown princess cruise” - “crown princess cruise ship” - “diamond princess cruise ship” - “discovery princess cruise ship” - “grand princess cruise ship” - “princess com” - “princess cruise” - “princess cruise lines” - “princess cruise nz” - “princess cruise ships” - “princess cruises crown princess” - “princess cruises diamond princess” - “princess cruises island princess” - “princess cruises near me” - “princess cruises new zealand” - “princess cruises online” - “princess cruises regal princess” - “princess cruises sun princess” - “royal princess cruise ship” - “sun princess cruise ship” ## Which cruise lines compete with Princess Cruises? - [Carnival Cruise Line](/demand/nz/brands/carnival-cruise-line): Head-to-head: /demand/nz/compare/carnival-cruise-line-vs-princess-cruises - [Royal Caribbean](/demand/nz/brands/royal-caribbean): Head-to-head: /demand/nz/compare/princess-cruises-vs-royal-caribbean - [Celebrity Cruises](/demand/nz/brands/celebrity-cruises): Head-to-head: /demand/nz/compare/celebrity-cruises-vs-princess-cruises - [Viking](/demand/nz/brands/viking): Head-to-head: /demand/nz/compare/princess-cruises-vs-viking - [Norwegian Cruise Line](/demand/nz/brands/norwegian-cruise-line): Head-to-head: /demand/nz/compare/norwegian-cruise-line-vs-princess-cruises - [Holland America Line](/demand/nz/brands/holland-america-line) - [P&O Cruises](/demand/nz/brands/p-and-o-cruises) - [MSC Cruises](/demand/nz/brands/msc-cruises) - [Cunard](/demand/nz/brands/cunard) ## Who owns Princess Cruises? Princess Cruises is owned by Carnival Corporation. Brandwave also tracks Carnival Cruise Line, Cunard, Holland America Line and P&O Cruises, owned by the same company, in New Zealand. - [Carnival Corporation](/demand/nz/companies/carnival-corporation): Owns 5 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Princess Cruises? Princess Cruises is owned by Carnival Corporation. Brandwave also tracks Carnival Cruise Line, Cunard, Holland America Line and P&O Cruises, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Princess Cruises: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/princess-cruises This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/princess-cruises. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.