--- title: "Primo: search popularity and Share of Search in New Zealand" description: "Primo makes sausages and smallgoods sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/primo" publisher: "Brandwave" --- # Primo: search popularity and Share of Search in New Zealand Primo makes sausages and smallgoods sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Primo - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among flavoured milk brands**: 5.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Flavoured milk brands | 3 | 5.2% | 480 | | Sausage and smallgoods brands | 3 | 6.6% | 480 | - [Flavoured milk brands](/demand/nz/categories/nz-flavoured-milk-brands) - [Sausage and smallgoods brands](/demand/nz/categories/nz-smallgoods-brands) ## How has branded search demand for Primo changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Primo in New Zealand rose from 390 to 480. - Across the 11 months ending August 2026, Primo’s estimated Share of Search among flavoured milk brands in New Zealand peaked at 6.6% in March 2026 and was lowest at 4.7% in May 2026. - Across the 11 months ending August 2026, Primo rose from 4th to 3rd among flavoured milk brands in New Zealand. - Across the 11 months ending August 2026, Primo’s estimated Share of Search among sausage and smallgoods brands in New Zealand increased from 4.7% to 6.6%. - Across the 11 months ending August 2026, Primo’s estimated Share of Search among sausage and smallgoods brands in New Zealand peaked at 6.8% in April 2026 and was lowest at 3.2% in December 2025. ## How did search popularity change for New Zealand flavoured milk brands in August 2026? - In August 2026, Calci-Yum gained estimated Share of Search among flavoured milk brands in New Zealand, from 5.5% to 6.9%. - In August 2026, Lewis Road Creamery lost estimated Share of Search among flavoured milk brands in New Zealand, from 84.7% to 83.9%. - Estimated monthly branded searches for Primo in New Zealand rose 23.1% over 11 measured months, from 390 to 480 in August 2026. - Estimated monthly branded searches for Barista Bros in New Zealand fell 15.9% over 11 measured months, from 440 to 370 in August 2026. ## How did search popularity change for New Zealand sausage and smallgoods brands in August 2026? - In August 2026, Hellers gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 52.5% to 54.1%. - In August 2026, Primo gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 5.4% to 6.6%. - In August 2026, Freedom Farms gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 3.8% to 4.8%. - In August 2026, Verkerks lost estimated Share of Search among sausage and smallgoods brands in New Zealand, from 38.3% to 34.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Flavoured milk brands | 390 | 5% | 4 | | Nov 2025 | Flavoured milk brands | 440 | 6.4% | 2 | | Dec 2025 | Flavoured milk brands | 380 | 5.4% | 2 | | Jan 2026 | Flavoured milk brands | 440 | 6% | 2 | | Feb 2026 | Flavoured milk brands | 440 | 5.9% | 3 | | Mar 2026 | Flavoured milk brands | 550 | 6.6% | 2 | | Apr 2026 | Flavoured milk brands | 480 | 6.5% | 2 | | May 2026 | Flavoured milk brands | 420 | 4.7% | 3 | | Jun 2026 | Flavoured milk brands | 470 | 6.2% | 2 | | Jul 2026 | Flavoured milk brands | 420 | 5.5% | 3 | | Aug 2026 | Flavoured milk brands | 480 | 5.2% | 3 | | Sep 2026 | Flavoured milk brands | — | — | — | | Oct 2025 | Sausage and smallgoods brands | 390 | 4.7% | 3 | | Nov 2025 | Sausage and smallgoods brands | 440 | 5.2% | 4 | | Dec 2025 | Sausage and smallgoods brands | 380 | 3.2% | 4 | | Jan 2026 | Sausage and smallgoods brands | 440 | 4.7% | 3 | | Feb 2026 | Sausage and smallgoods brands | 440 | 5.6% | 3 | | Mar 2026 | Sausage and smallgoods brands | 550 | 6.3% | 3 | | Apr 2026 | Sausage and smallgoods brands | 480 | 6.8% | 3 | | May 2026 | Sausage and smallgoods brands | 420 | 5.3% | 3 | | Jun 2026 | Sausage and smallgoods brands | 470 | 6.2% | 3 | | Jul 2026 | Sausage and smallgoods brands | 420 | 5.4% | 3 | | Aug 2026 | Sausage and smallgoods brands | 480 | 6.6% | 3 | | Sep 2026 | Sausage and smallgoods brands | — | — | — | ## How is Primo measured? Brandwave collects information about searches that people make online using Primo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “primo bacon” - “primo chocolate milk” - “primo flavoured milk” - “primo ham” - “primo milk” - “primo sausages” ## Which flavoured milk brands compete with Primo? - [Lewis Road Creamery](/demand/nz/brands/lewis-road-creamery): Head-to-head: /demand/nz/compare/lewis-road-creamery-vs-primo - [Calci-Yum](/demand/nz/brands/calci-yum): Head-to-head: /demand/nz/compare/calci-yum-vs-primo - [Barista Bros](/demand/nz/brands/barista-bros): Head-to-head: /demand/nz/compare/barista-bros-vs-primo ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Primo: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/primo This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/primo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.