---
title: "Prime: search popularity and Share of Search in New Zealand"
description: "Prime is an energy drink brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/prime"
publisher: "Brandwave"
---

# Prime: search popularity and Share of Search in New Zealand

Prime is an energy drink brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Prime
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among energy drink brands**: 2.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Energy drink brands | 5 | 2.8% | 930 |

- [Energy drink brands](/demand/nz/categories/nz-energy-drink-brands)

## How has branded search demand for Prime changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Prime in New Zealand fell from 1.3K to 930.
- Across the 11 months ending August 2026, Prime’s estimated Share of Search among energy drink brands in New Zealand decreased from 4.4% to 2.8%.
- Across the 11 months ending August 2026, Prime’s estimated Share of Search among energy drink brands in New Zealand peaked at 7.8% in July 2026 and was lowest at 2.5% in June 2026.
- Across the 11 months ending August 2026, Prime fell from 4th to 5th among energy drink brands in New Zealand.

## How did search popularity change for New Zealand energy drink brands in August 2026?

- In August 2026, Red Bull gained estimated Share of Search among energy drink brands in New Zealand, from 32.2% to 35.4%.
- In August 2026, Monster Energy gained estimated Share of Search among energy drink brands in New Zealand, from 31.6% to 33.4%.
- In August 2026, Prime lost estimated Share of Search among energy drink brands in New Zealand, from 7.8% to 2.8%.
- V Energy’s estimated Share of Search among energy drink brands in New Zealand has gained ground for 3 months in a row, from 21.4% to 23.2% in August 2026.
- Mother’s estimated Share of Search among energy drink brands in New Zealand has lost ground for 3 months in a row, from 4% to 3.5% in August 2026.
- Estimated monthly branded searches for C4 Energy in New Zealand rose 22.9% over 11 measured months, from 480 to 590 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Energy drink brands | 1.3K | 4.4% | 4 |
| Nov 2025 | Energy drink brands | 1.2K | 4% | 4 |
| Dec 2025 | Energy drink brands | 1.1K | 4.4% | 4 |
| Jan 2026 | Energy drink brands | 1K | 4% | 4 |
| Feb 2026 | Energy drink brands | 720 | 2.8% | 5 |
| Mar 2026 | Energy drink brands | 840 | 2.7% | 5 |
| Apr 2026 | Energy drink brands | 760 | 2.9% | 5 |
| May 2026 | Energy drink brands | 930 | 3.2% | 5 |
| Jun 2026 | Energy drink brands | 700 | 2.5% | 5 |
| Jul 2026 | Energy drink brands | 2.2K | 7.8% | 4 |
| Aug 2026 | Energy drink brands | 930 | 2.8% | 5 |
| Sep 2026 | Energy drink brands | — | — | — |

## How is Prime measured?

Brandwave collects information about searches that people make online using Prime’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “prime cans”
- “prime drink”
- “prime energy”
- “prime energy drink”
- “prime hydration”

## Which energy drink brands compete with Prime?

- [Red Bull](/demand/nz/brands/red-bull): Head-to-head: /demand/nz/compare/prime-vs-red-bull
- [Monster Energy](/demand/nz/brands/monster-energy): Head-to-head: /demand/nz/compare/monster-energy-vs-prime
- [V Energy](/demand/nz/brands/v-energy): Head-to-head: /demand/nz/compare/prime-vs-v-energy
- [Mother](/demand/nz/brands/mother): Head-to-head: /demand/nz/compare/mother-vs-prime
- [C4 Energy](/demand/nz/brands/c4-energy): Head-to-head: /demand/nz/compare/c4-energy-vs-prime

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Prime: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/prime

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/prime. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.