--- title: "Prime Video: search popularity and Share of Search in New Zealand" description: "Amazon's subscription streaming service for films and TV series. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/prime-video" publisher: "Brandwave" --- # Prime Video: search popularity and Share of Search in New Zealand Amazon's subscription streaming service for films and TV series. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Prime Video - **Owned by**: Amazon - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among TV and streaming services**: 8.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | TV and streaming services | 6 | 8.7% | 110K | - [New Zealand TV and streaming services](/demand/nz/categories/nz-tv-and-streaming) ## How has branded search demand for Prime Video changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Prime Video in New Zealand rose from 96.5K to 110K. - Across the 11 months ending August 2026, Prime Video’s estimated Share of Search among TV and streaming services in New Zealand increased from 7.5% to 8.7%. - Across the 11 months ending August 2026, Prime Video’s estimated Share of Search among TV and streaming services in New Zealand peaked at 9.1% in May 2026 and was lowest at 6.6% in March 2026. - Across the 11 months ending August 2026, Prime Video fell from 5th to 6th among TV and streaming services in New Zealand. ## How did search popularity change for New Zealand TV and streaming services in August 2026? - In August 2026, Netflix overtook TVNZ+ to take the highest estimated Share of Search among TV and streaming services in New Zealand, at 22.9%. - In August 2026, Disney+ overtook Sky Sport Now to rank 4th among TV and streaming services in New Zealand, at 10%. - In August 2026, Sky gained estimated Share of Search among TV and streaming services in New Zealand, from 11.2% to 13.5%. - In August 2026, Prime Video gained estimated Share of Search among TV and streaming services in New Zealand, from 7.1% to 8.7%. - In August 2026, ThreeNow gained estimated Share of Search among TV and streaming services in New Zealand, from 3.8% to 4.8%. - In August 2026, TVNZ+ lost estimated Share of Search among TV and streaming services in New Zealand, from 33.9% to 22%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | TV and streaming services | 96.5K | 7.5% | 5 | | Nov 2025 | TV and streaming services | 82.8K | 6.9% | 5 | | Dec 2025 | TV and streaming services | 97.2K | 8.3% | 5 | | Jan 2026 | TV and streaming services | 107K | 8.6% | 5 | | Feb 2026 | TV and streaming services | 83.8K | 7% | 5 | | Mar 2026 | TV and streaming services | 86.7K | 6.6% | 5 | | Apr 2026 | TV and streaming services | 106K | 8% | 5 | | May 2026 | TV and streaming services | 123K | 9.1% | 4 | | Jun 2026 | TV and streaming services | 128K | 7% | 4 | | Jul 2026 | TV and streaming services | 114K | 7.1% | 6 | | Aug 2026 | TV and streaming services | 110K | 8.7% | 6 | | Sep 2026 | TV and streaming services | — | — | — | ## How is Prime Video measured? Brandwave collects information about searches that people make online using Prime Video’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “amazon prime instant video” - “Amazon Prime Video” - “amazon prime video new zealand” - “amazon prime video nz” - “Prime Video” - “prime video and amazon prime” - “prime video new zealand” - “prime video nz” - “prime video nz subscription” - “prime video subscription” - “prime video subscription nz” ## Which TV and streaming services compete with Prime Video? - [Netflix](/demand/nz/brands/netflix) - [TVNZ+](/demand/nz/brands/tvnz-plus) - [Sky](/demand/nz/brands/sky): Head-to-head: /demand/nz/compare/prime-video-vs-sky - [Disney+](/demand/nz/brands/disney-plus): Head-to-head: /demand/nz/compare/disney-plus-vs-prime-video - [Sky Sport Now](/demand/nz/brands/sky-sport-now): Head-to-head: /demand/nz/compare/prime-video-vs-sky-sport-now - [Sky Go](/demand/nz/brands/sky-go): Head-to-head: /demand/nz/compare/prime-video-vs-sky-go - [ThreeNow](/demand/nz/brands/threenow): Head-to-head: /demand/nz/compare/prime-video-vs-threenow - [Māori+](/demand/nz/brands/maori-plus) - [Neon](/demand/nz/brands/neon) ## Who owns Prime Video? Prime Video is owned by Amazon. Brandwave also tracks Amazon, Amazon DSP, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, eero, Kindle and Ring, owned by the same company, in New Zealand. - [Amazon](/demand/nz/companies/amazon): Owns 14 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Prime Video? Prime Video is owned by Amazon. Brandwave also tracks Amazon, Amazon DSP, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, eero, Kindle and Ring, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Prime Video: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/prime-video This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/prime-video. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.