---
title: "Premium Real Estate: search popularity and Share of Search in New Zealand"
description: "Premium Real Estate sells residential, coastal and lifestyle property on Auckland’s North Shore from its Takapuna office. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/premium-real-estate"
publisher: "Brandwave"
---

# Premium Real Estate: search popularity and Share of Search in New Zealand

Premium Real Estate sells residential, coastal and lifestyle property on Auckland’s North Shore from its Takapuna office. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Premium Real Estate
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among auckland real estate agencies**: 1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Auckland real estate agencies | 6 | 1% | 400 |

- [Auckland real estate agencies](/demand/nz/locations/auckland/real-estate-agencies)

## How has branded search demand for Premium Real Estate changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Premium Real Estate in New Zealand fell from 630 to 480.
- Across the 11 months ending August 2026, Premium Real Estate fell from 5th to 6th among auckland real estate agencies in New Zealand.

## How did search popularity change for New Zealand auckland real estate agencies in August 2026?

- In August 2026, Barfoot & Thompson gained estimated Share of Search among auckland real estate agencies in New Zealand, from 40% to 41.9%.
- In August 2026, Ray White gained estimated Share of Search among auckland real estate agencies in New Zealand, from 26.1% to 26.8%.
- In August 2026, Harcourts lost estimated Share of Search among auckland real estate agencies in New Zealand, from 15.1% to 13.2%.
- Estimated monthly branded searches for New Zealand Sotheby’s International Realty in New Zealand rose 57.7% over 11 measured months, from 520 to 820 in August 2026.
- Estimated monthly branded searches for Iron Bridge Real Estate in New Zealand fell 57.1% over 11 measured months, from 70 to 30 in August 2026.
- Estimated monthly branded searches for Premium Real Estate in New Zealand fell 34.4% over 11 measured months, from 610 to 400 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Auckland real estate agencies | 610 | 1.4% | 5 |
| Nov 2025 | Auckland real estate agencies | 570 | 1.3% | 6 |
| Dec 2025 | Auckland real estate agencies | 450 | 1.5% | 5 |
| Jan 2026 | Auckland real estate agencies | 310 | 0.79% | 6 |
| Feb 2026 | Auckland real estate agencies | 370 | 0.83% | 6 |
| Mar 2026 | Auckland real estate agencies | 370 | 0.79% | 6 |
| Apr 2026 | Auckland real estate agencies | 280 | 0.73% | 6 |
| May 2026 | Auckland real estate agencies | 350 | 0.88% | 6 |
| Jun 2026 | Auckland real estate agencies | 370 | 1% | 6 |
| Jul 2026 | Auckland real estate agencies | 400 | 1.2% | 6 |
| Aug 2026 | Auckland real estate agencies | 400 | 1% | 6 |
| Sep 2026 | Auckland real estate agencies | — | — | — |

## How is Premium Real Estate measured?

Brandwave collects information about searches that people make online using Premium Real Estate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “premium real estate”
- “premium real estate auckland”
- “premium real estate nz”
- “premium real estate takapuna”

## Which auckland real estate agencies compete with Premium Real Estate?

- [Barfoot & Thompson](/demand/nz/brands/barfoot-and-thompson)
- [Ray White](/demand/nz/brands/ray-white): Head-to-head: /demand/nz/compare/premium-real-estate-vs-ray-white
- [Bayleys](/demand/nz/brands/bayleys): Head-to-head: /demand/nz/compare/bayleys-vs-premium-real-estate
- [Harcourts](/demand/nz/brands/harcourts): Head-to-head: /demand/nz/compare/harcourts-vs-premium-real-estate
- [New Zealand Sotheby’s International Realty](/demand/nz/brands/new-zealand-sothebys-international-realty): Head-to-head: /demand/nz/compare/new-zealand-sothebys-international-realty-vs-premium-real-estate
- [Iron Bridge Real Estate](/demand/nz/brands/iron-bridge-real-estate): Head-to-head: /demand/nz/compare/iron-bridge-real-estate-vs-premium-real-estate

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Premium Real Estate: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/premium-real-estate

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/premium-real-estate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.