---
title: "Prego: search popularity and Share of Search in New Zealand"
description: "Prego is a restaurant serving Auckland, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/prego"
publisher: "Brandwave"
---

# Prego: search popularity and Share of Search in New Zealand

Prego is a restaurant serving Auckland, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Prego
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among auckland italian restaurants**: 2.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Auckland Italian restaurants | 3 | 2.1% | 1.9K |

- [Auckland Italian restaurants](/demand/nz/categories/nz-auckland-italian-restaurants)

## How has branded search demand for Prego changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Prego in New Zealand held steady at 1.9K.
- Across the 11 months ending August 2026, Prego’s estimated Share of Search among auckland italian restaurants in New Zealand held steady, from 2.2% to 2.1%.

## How did search popularity change for New Zealand auckland italian restaurants in August 2026?

- In August 2026, Baduzzi gained estimated Share of Search among auckland italian restaurants in New Zealand, from 16.3% to 19%.
- In August 2026, Amano lost estimated Share of Search among auckland italian restaurants in New Zealand, from 80.8% to 78.2%.
- Estimated monthly branded searches for Andiamo in New Zealand rose 80% over 11 measured months, from 400 to 720 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Auckland Italian restaurants | 1.9K | 2.2% | 3 |
| Nov 2025 | Auckland Italian restaurants | 1.9K | 2% | 3 |
| Dec 2025 | Auckland Italian restaurants | 2.4K | 2.2% | 3 |
| Jan 2026 | Auckland Italian restaurants | 2.4K | 2.3% | 3 |
| Feb 2026 | Auckland Italian restaurants | 1.9K | 1.8% | 3 |
| Mar 2026 | Auckland Italian restaurants | 1.6K | 1.6% | 3 |
| Apr 2026 | Auckland Italian restaurants | 1.9K | 2.1% | 3 |
| May 2026 | Auckland Italian restaurants | 1.9K | 2.1% | 3 |
| Jun 2026 | Auckland Italian restaurants | 1.6K | 1.9% | 3 |
| Jul 2026 | Auckland Italian restaurants | 1.9K | 2.2% | 3 |
| Aug 2026 | Auckland Italian restaurants | 1.9K | 2.1% | 3 |
| Sep 2026 | Auckland Italian restaurants | — | — | — |

## How is Prego measured?

Brandwave collects information about searches that people make online using Prego’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “prego auckland”

## Which auckland italian restaurants compete with Prego?

- [Amano](/demand/nz/brands/amano): Head-to-head: /demand/nz/compare/amano-vs-prego
- [Baduzzi](/demand/nz/brands/baduzzi): Head-to-head: /demand/nz/compare/baduzzi-vs-prego
- [Andiamo](/demand/nz/brands/andiamo): Head-to-head: /demand/nz/compare/andiamo-vs-prego

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Prego: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/prego

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/prego. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.