---
title: "Pregnancy+: search popularity and Share of Search in New Zealand"
description: "Pregnancy+ is a pregnancy or baby app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/pregnancy"
publisher: "Brandwave"
---

# Pregnancy+: search popularity and Share of Search in New Zealand

Pregnancy+ is a pregnancy or baby app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pregnancy+
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among pregnancy and baby apps**: 90.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pregnancy and baby apps | 1 | 90.2% | 3.9K |

- [Pregnancy and baby apps](/demand/nz/categories/nz-pregnancy-and-baby-apps)

## How has branded search demand for Pregnancy+ changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pregnancy+ in New Zealand rose from 3.2K to 3.9K.
- Across the 11 months ending August 2026, Pregnancy+’s estimated Share of Search among pregnancy and baby apps in New Zealand increased from 85% to 90.2%.
- Across the 11 months ending August 2026, Pregnancy+’s estimated Share of Search among pregnancy and baby apps in New Zealand peaked at 92.9% in July 2026 and was lowest at 85% in February 2026.

## How did search popularity change for New Zealand pregnancy and baby apps in August 2026?

- In August 2026, Huckleberry gained estimated Share of Search among pregnancy and baby apps in New Zealand, from 4.5% to 6.5%.
- In August 2026, Pregnancy+ lost estimated Share of Search among pregnancy and baby apps in New Zealand, from 92.9% to 90.2%.
- Estimated monthly branded searches for BabyCentre in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
- Estimated monthly branded searches for The Bump in New Zealand fell 45.5% over 11 measured months, from 220 to 120 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pregnancy and baby apps | 3.2K | 85% | 1 |
| Nov 2025 | Pregnancy and baby apps | 3.3K | 86.4% | 1 |
| Dec 2025 | Pregnancy and baby apps | 4.7K | 90.8% | 1 |
| Jan 2026 | Pregnancy and baby apps | 3.3K | 86.2% | 1 |
| Feb 2026 | Pregnancy and baby apps | 2.7K | 85% | 1 |
| Mar 2026 | Pregnancy and baby apps | 3.9K | 86.9% | 1 |
| Apr 2026 | Pregnancy and baby apps | 3.2K | 86.9% | 1 |
| May 2026 | Pregnancy and baby apps | 3.2K | 86.1% | 1 |
| Jun 2026 | Pregnancy and baby apps | 3.9K | 89.7% | 1 |
| Jul 2026 | Pregnancy and baby apps | 5.8K | 92.9% | 1 |
| Aug 2026 | Pregnancy and baby apps | 3.9K | 90.2% | 1 |
| Sep 2026 | Pregnancy and baby apps | — | — | — |

## How is Pregnancy+ measured?

Brandwave collects information about searches that people make online using Pregnancy+’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pregnancy”
- “pregnancy app”
- “pregnancy near me”
- “pregnancy nz”
- “pregnancy online”
- “pregnancy plus app”

## Which pregnancy and baby apps compete with Pregnancy+?

- [Huckleberry](/demand/nz/brands/huckleberry): Head-to-head: /demand/nz/compare/huckleberry-vs-pregnancy
- [The Bump](/demand/nz/brands/the-bump): Head-to-head: /demand/nz/compare/pregnancy-vs-the-bump
- [BabyCentre](/demand/nz/brands/babycentre): Head-to-head: /demand/nz/compare/babycentre-vs-pregnancy

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pregnancy+: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/pregnancy

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pregnancy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.