--- title: "Powerade: search popularity and Share of Search in New Zealand" description: "Powerade makes sports or hydration drinks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/powerade" publisher: "Brandwave" --- # Powerade: search popularity and Share of Search in New Zealand Powerade makes sports or hydration drinks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Powerade - **Owned by**: The Coca-Cola Company - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among sports and hydration drink brands**: 36.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sports and hydration drink brands | 1 | 36.5% | 7.9K | - [Sports and hydration drink brands](/demand/nz/categories/nz-sports-drink-brands) ## How has branded search demand for Powerade changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Powerade in New Zealand rose from 5.3K to 7.9K. - Across the 11 months ending August 2026, Powerade’s estimated Share of Search among sports and hydration drink brands in New Zealand peaked at 39.7% in May 2026 and was lowest at 31.3% in January 2026. ## How did search popularity change for New Zealand sports and hydration drink brands in August 2026? - In August 2026, Powerade gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 33.8% to 36.5%. - In August 2026, Gatorade gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 16.1% to 17.2%. - In August 2026, Pure Sports Nutrition gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 10.4% to 11.1%. - In August 2026, Liquid I.V. lost estimated Share of Search among sports and hydration drink brands in New Zealand, from 8.9% to 5.3%. - In August 2026, Hydralyte lost estimated Share of Search among sports and hydration drink brands in New Zealand, from 30.8% to 29.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sports and hydration drink brands | 5.3K | 36.4% | 1 | | Nov 2025 | Sports and hydration drink brands | 5.7K | 35.9% | 1 | | Dec 2025 | Sports and hydration drink brands | 4.7K | 31.7% | 2 | | Jan 2026 | Sports and hydration drink brands | 4.9K | 31.3% | 2 | | Feb 2026 | Sports and hydration drink brands | 5.5K | 34.1% | 1 | | Mar 2026 | Sports and hydration drink brands | 5.6K | 31.3% | 1 | | Apr 2026 | Sports and hydration drink brands | 4.6K | 32.6% | 1 | | May 2026 | Sports and hydration drink brands | 6.4K | 39.7% | 1 | | Jun 2026 | Sports and hydration drink brands | 6.3K | 37.8% | 1 | | Jul 2026 | Sports and hydration drink brands | 5.3K | 33.8% | 1 | | Aug 2026 | Sports and hydration drink brands | 7.9K | 36.5% | 1 | | Sep 2026 | Sports and hydration drink brands | — | — | — | ## How is Powerade measured? Brandwave collects information about searches that people make online using Powerade’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “blue powerade” - “bulk powerade” - “buying powerade in bulk” - “drink powerade” - “grape powerade” - “green powerade” - “new powerade” - “powerade” - “powerade 0” - “powerade electrolytes” - “powerade hydration” - “powerade mountain blast” - “powerade near me” - “powerade nz” - “powerade online” - “powerade pak n save” - “powerade sports drink” - “powerade strawberry lemon” - “powerade woolies” - “red powerade” ## Which sports and hydration drink brands compete with Powerade? - [Hydralyte](/demand/nz/brands/hydralyte): Head-to-head: /demand/nz/compare/hydralyte-vs-powerade - [Gatorade](/demand/nz/brands/gatorade): Head-to-head: /demand/nz/compare/gatorade-vs-powerade - [Pure Sports Nutrition](/demand/nz/brands/pure-sports-nutrition): Head-to-head: /demand/nz/compare/powerade-vs-pure-sports-nutrition - [Liquid I.V.](/demand/nz/brands/liquid-iv): Head-to-head: /demand/nz/compare/liquid-iv-vs-powerade ## Who owns Powerade? Powerade is owned by The Coca-Cola Company. Brandwave also tracks Coca-Cola, Barista Bros, Fuze Tea, Keri, Kiwi Blue, L&P and Pump, owned by the same company, in New Zealand. - [The Coca-Cola Company](/demand/nz/companies/coca-cola-company): Owns 8 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Powerade? Powerade is owned by The Coca-Cola Company. Brandwave also tracks Coca-Cola, Barista Bros, Fuze Tea, Keri, Kiwi Blue, L&P and Pump, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Powerade: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/powerade This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/powerade. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.