--- title: "Power Automate: search popularity and Share of Search in New Zealand" description: "Power Automate is a workflow automation tool used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/power-automate" publisher: "Brandwave" --- # Power Automate: search popularity and Share of Search in New Zealand Power Automate is a workflow automation tool used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Power Automate - **Owned by**: Microsoft - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among workflow automation tools**: 43% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Workflow automation tools | 1 | 43% | 4.2K | - [Workflow automation tools](/demand/nz/categories/nz-automation-tools) ## How has branded search demand for Power Automate changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Power Automate in New Zealand rose from 3.4K to 4.2K. - Across the 11 months ending August 2026, Power Automate’s estimated Share of Search among workflow automation tools in New Zealand increased from 24.1% to 43%. - Across the 11 months ending August 2026, Power Automate’s estimated Share of Search among workflow automation tools in New Zealand peaked at 43.5% in July 2026 and was lowest at 24.1% in October 2025. - Across the 11 months ending August 2026, Power Automate rose from 3rd to 1st among workflow automation tools in New Zealand. ## How did search popularity change for New Zealand workflow automation tools in August 2026? - In August 2026, Zapier gained estimated Share of Search among workflow automation tools in New Zealand, from 25.8% to 26.4%. - In August 2026, IFTTT lost estimated Share of Search among workflow automation tools in New Zealand, from 2.1% to 1.4%. - In August 2026, Make rose from 5th to 4th among workflow automation tools in New Zealand. - Estimated monthly branded searches for Power Automate in New Zealand rose 25.7% over 11 measured months, from 3.4K to 4.2K in August 2026. - Estimated monthly branded searches for n8n in New Zealand fell 56% over 11 measured months, from 6.1K to 2.7K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Workflow automation tools | 3.4K | 24.1% | 3 | | Nov 2025 | Workflow automation tools | 3.3K | 29.7% | 2 | | Dec 2025 | Workflow automation tools | 2.2K | 25.9% | 3 | | Jan 2026 | Workflow automation tools | 2.8K | 26.5% | 3 | | Feb 2026 | Workflow automation tools | 3.2K | 29.7% | 2 | | Mar 2026 | Workflow automation tools | 4.1K | 32.9% | 1 | | Apr 2026 | Workflow automation tools | 4K | 32.5% | 2 | | May 2026 | Workflow automation tools | 4.1K | 34.4% | 2 | | Jun 2026 | Workflow automation tools | 5.2K | 43.2% | 1 | | Jul 2026 | Workflow automation tools | 4.5K | 43.5% | 1 | | Aug 2026 | Workflow automation tools | 4.2K | 43% | 1 | | Sep 2026 | Workflow automation tools | — | — | — | ## How is Power Automate measured? Brandwave collects information about searches that people make online using Power Automate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “microsoft power automate” - “microsoft power automate price” - “power automate” - “power automate automation” - “power automate flow” - “power automate for sharepoint” - “power automate integrations” - “power automate microsoft” - “power automate online” - “power automate workflow” - “powerautomate” ## Which workflow automation tools compete with Power Automate? - [n8n](/demand/nz/brands/n8n): Head-to-head: /demand/nz/compare/n8n-vs-power-automate - [Zapier](/demand/nz/brands/zapier): Head-to-head: /demand/nz/compare/power-automate-vs-zapier - [Make](/demand/nz/brands/make): Head-to-head: /demand/nz/compare/make-vs-power-automate - [IFTTT](/demand/nz/brands/ifttt): Head-to-head: /demand/nz/compare/ifttt-vs-power-automate ## Who owns Power Automate? Power Automate is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. - [Microsoft](/demand/nz/companies/microsoft): Owns 35 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Power Automate? Power Automate is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Power Automate: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/power-automate This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/power-automate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.