--- title: "Postmark: search popularity and Share of Search in New Zealand" description: "Postmark is a transactional email delivery platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/postmark" publisher: "Brandwave" --- # Postmark: search popularity and Share of Search in New Zealand Postmark is a transactional email delivery platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Postmark - **Owned by**: ActiveCampaign - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among transactional email services**: 1.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Transactional email services | 6 | 1.5% | 40 | - [Transactional email services](/demand/nz/categories/nz-transactional-email-services) ## How has branded search demand for Postmark changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Postmark in New Zealand fell from 50 to 40. - Across the 11 months ending August 2026, Postmark’s estimated Share of Search among transactional email services in New Zealand peaked at 2.1% in June 2026 and was lowest at 1.1% in March 2026. ## How did search popularity change for New Zealand transactional email services in August 2026? - In August 2026, SendGrid gained estimated Share of Search among transactional email services in New Zealand, from 48.7% to 52.4%. - In August 2026, Resend lost estimated Share of Search among transactional email services in New Zealand, from 12.5% to 9.9%. - In August 2026, Amazon SES lost estimated Share of Search among transactional email services in New Zealand, from 9.1% to 8.4%. - In August 2026, Mailjet lost estimated Share of Search among transactional email services in New Zealand, from 6% to 5.5%. - Mailgun’s estimated Share of Search among transactional email services in New Zealand has gained ground for 3 months in a row, from 19.8% to 22.3% in August 2026. - Estimated monthly branded searches for Postmark in New Zealand fell 20% over 11 measured months, from 50 to 40 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Transactional email services | 50 | 1.9% | 6 | | Nov 2025 | Transactional email services | 40 | 1.6% | 6 | | Dec 2025 | Transactional email services | 40 | 2% | 6 | | Jan 2026 | Transactional email services | 50 | 1.9% | 6 | | Feb 2026 | Transactional email services | 30 | 1.1% | 6 | | Mar 2026 | Transactional email services | 30 | 1.1% | 6 | | Apr 2026 | Transactional email services | 40 | 1.5% | 6 | | May 2026 | Transactional email services | 40 | 1.6% | 6 | | Jun 2026 | Transactional email services | 50 | 2.1% | 6 | | Jul 2026 | Transactional email services | 40 | 1.7% | 6 | | Aug 2026 | Transactional email services | 40 | 1.5% | 6 | | Sep 2026 | Transactional email services | — | — | — | ## How is Postmark measured? Brandwave collects information about searches that people make online using Postmark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “postmark email api” - “postmark smtp” - “postmark transactional email” - “postmarkapp” ## Which transactional email services compete with Postmark? - [SendGrid](/demand/nz/brands/sendgrid-nz): Head-to-head: /demand/nz/compare/postmark-vs-sendgrid-nz - [Mailgun](/demand/nz/brands/mailgun): Head-to-head: /demand/nz/compare/mailgun-vs-postmark - [Resend](/demand/nz/brands/resend): Head-to-head: /demand/nz/compare/postmark-vs-resend - [Amazon SES](/demand/nz/brands/amazon-ses): Head-to-head: /demand/nz/compare/amazon-ses-vs-postmark - [Mailjet](/demand/nz/brands/mailjet): Head-to-head: /demand/nz/compare/mailjet-vs-postmark ## Who owns Postmark? Postmark is owned by ActiveCampaign. Brandwave also tracks ActiveCampaign, owned by the same company, in New Zealand. - [ActiveCampaign](/demand/nz/companies/activecampaign): Owns 2 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Postmark? Postmark is owned by ActiveCampaign. Brandwave also tracks ActiveCampaign, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Postmark: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/postmark This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/postmark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.