---
title: "PostHog: search popularity and Share of Search in New Zealand"
description: "PostHog is a product analytics platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/posthog"
publisher: "Brandwave"
---

# PostHog: search popularity and Share of Search in New Zealand

PostHog is a product analytics platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: PostHog
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among web analytics tools**: 6.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Web analytics tools | 3 | 6.2% | 740 |

- [Web analytics tools](/demand/nz/categories/nz-web-analytics-tools)

## How has branded search demand for PostHog changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for PostHog in New Zealand rose from 500 to 740.
- Across the 11 months ending August 2026, PostHog’s estimated Share of Search among web analytics tools in New Zealand increased from 4.3% to 6.2%.
- Across the 11 months ending August 2026, PostHog’s estimated Share of Search among web analytics tools in New Zealand peaked at 7.1% in June 2026 and was lowest at 3.6% in April 2026.
- Across the 11 months ending August 2026, PostHog rose from 4th to 3rd among web analytics tools in New Zealand.

## How did search popularity change for New Zealand web analytics tools in August 2026?

- In August 2026, Google Analytics gained estimated Share of Search among web analytics tools in New Zealand, from 82.4% to 82.9%.
- In August 2026, Matomo rose from 6th to 5th among web analytics tools in New Zealand.
- In August 2026, Mixpanel fell from 5th to 6th among web analytics tools in New Zealand.
- Estimated monthly branded searches for Microsoft Clarity in New Zealand rose 48% over 11 measured months, from 500 to 740 in August 2026.
- Estimated monthly branded searches for PostHog in New Zealand rose 48% over 11 measured months, from 500 to 740 in August 2026.
- Estimated monthly branded searches for Amplitude in New Zealand fell 75% over 11 measured months, from 40 to 10 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Web analytics tools | 500 | 4.3% | 4 |
| Nov 2025 | Web analytics tools | 510 | 4.3% | 4 |
| Dec 2025 | Web analytics tools | 410 | 5.2% | 2 |
| Jan 2026 | Web analytics tools | 500 | 5.2% | 2 |
| Feb 2026 | Web analytics tools | 410 | 4.3% | 3 |
| Mar 2026 | Web analytics tools | 620 | 4.7% | 2 |
| Apr 2026 | Web analytics tools | 410 | 3.6% | 3 |
| May 2026 | Web analytics tools | 500 | 4.4% | 3 |
| Jun 2026 | Web analytics tools | 910 | 7.1% | 2 |
| Jul 2026 | Web analytics tools | 740 | 6.2% | 3 |
| Aug 2026 | Web analytics tools | 740 | 6.2% | 3 |
| Sep 2026 | Web analytics tools | — | — | — |

## How is PostHog measured?

Brandwave collects information about searches that people make online using PostHog’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “posthog”
- “posthog analytics”
- “posthog com”
- “posthog heatmap”
- “posthog tracking”

## Which web analytics tools compete with PostHog?

- [Google Analytics](/demand/nz/brands/google-analytics): Head-to-head: /demand/nz/compare/google-analytics-vs-posthog
- [Microsoft Clarity](/demand/nz/brands/microsoft-clarity): Head-to-head: /demand/nz/compare/microsoft-clarity-vs-posthog
- [Hotjar](/demand/nz/brands/hotjar): Head-to-head: /demand/nz/compare/hotjar-vs-posthog
- [Matomo](/demand/nz/brands/matomo): Head-to-head: /demand/nz/compare/matomo-vs-posthog
- [Mixpanel](/demand/nz/brands/mixpanel): Head-to-head: /demand/nz/compare/mixpanel-vs-posthog
- [Amplitude](/demand/nz/brands/amplitude)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "PostHog: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/posthog

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/posthog. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.