--- title: "Portofino: search popularity in New Zealand" description: "Portofino is a restaurant in Gisborne. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/portofino-gisborne" publisher: "Brandwave" --- # Portofino: search popularity in New Zealand Portofino is a restaurant in Gisborne. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Portofino - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Gisborne restaurants**: 14.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Gisborne restaurants | 5 | 14.1% | 880 | - [Gisborne restaurants](/demand/nz/locations/gisborne/restaurants) ## Top Gisborne restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, Portofino appeared in all three answers. Portofino is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Crawford Road Kitchen | 1st | 3 of 3 | 3 of 3 | | Portofino | 2nd | 3 of 3 | 3 of 3 | | Tahu | 3rd | 3 of 3 | 3 of 3 | | The Works Gisborne | 4th | 1 of 3 | 1 of 3 | | Flagship Eatery | 5th | 1 of 3 | 1 of 3 | ## Every AI answer about Gisborne restaurants - Asked ChatGPT "Which restaurant should I go to in Gisborne, New Zealand?": 1. Crawford Road Kitchen, 2. Portofino, 3. Tahu - Asked ChatGPT "What are the best restaurants in Gisborne, New Zealand?": 1. Crawford Road Kitchen, 2. Portofino, 3. Tahu, 4. The Works Gisborne, 5. Flagship Eatery - Asked ChatGPT "What's the best restaurant in Gisborne, New Zealand for a meal out?": 1. Crawford Road Kitchen, 2. Portofino, 3. Tahu Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Portofino changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Portofino in New Zealand fell from 1K to 880. - Across the 12 months ending September 2026, Portofino’s share of searches among Gisborne restaurants in New Zealand increased from 12.7% to 14.1%. - Across the 12 months ending September 2026, Portofino’s share of searches among Gisborne restaurants in New Zealand peaked at 15.1% in June 2026 and was lowest at 10.8% in April 2026. ## How did search popularity change for New Zealand Gisborne restaurants in September 2026? - In September 2026, Tahu overtook Flagship Eatery and The Works Gisborne to rank 2nd among Gisborne restaurants in New Zealand, with 20.8% of the searches. - In September 2026, Crawford Road Kitchen gained share of searches among Gisborne restaurants in New Zealand, from 29.5% to 30.4%. - In September 2026, Portofino gained share of searches among Gisborne restaurants in New Zealand, from 13.3% to 14.1%. - In September 2026, The Works Gisborne lost share of searches among Gisborne restaurants in New Zealand, from 19.4% to 15.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gisborne restaurants | 1K | 12.7% | 5 | | Nov 2025 | Gisborne restaurants | 1K | 12.8% | 5 | | Dec 2025 | Gisborne restaurants | 1.3K | 12.7% | 5 | | Jan 2026 | Gisborne restaurants | 1.3K | 13.1% | 5 | | Feb 2026 | Gisborne restaurants | 1K | 12.8% | 5 | | Mar 2026 | Gisborne restaurants | 880 | 12% | 5 | | Apr 2026 | Gisborne restaurants | 720 | 10.8% | 5 | | May 2026 | Gisborne restaurants | 880 | 13% | 5 | | Jun 2026 | Gisborne restaurants | 880 | 15.1% | 5 | | Jul 2026 | Gisborne restaurants | 720 | 11.5% | 5 | | Aug 2026 | Gisborne restaurants | 720 | 13.3% | 5 | | Sep 2026 | Gisborne restaurants | 880 | 14.1% | 5 | ## How are Portofino’s branded searches counted? Brandwave collects information about searches that people make online using Portofino’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “portofino gisborne” ## Which Gisborne restaurants compete with Portofino? - [Crawford Road Kitchen](/demand/nz/brands/crawford-road-kitchen): Head-to-head: /demand/nz/compare/crawford-road-kitchen-vs-portofino-gisborne - [Tahu](/demand/nz/brands/tahu-gisborne): Head-to-head: /demand/nz/compare/portofino-gisborne-vs-tahu-gisborne - [Flagship Eatery](/demand/nz/brands/flagship-eatery): Head-to-head: /demand/nz/compare/flagship-eatery-vs-portofino-gisborne - [The Works Gisborne](/demand/nz/brands/the-works-gisborne): Head-to-head: /demand/nz/compare/portofino-gisborne-vs-the-works-gisborne ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Portofino: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/portofino-gisborne This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/portofino-gisborne. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.