---
title: "Porters: search popularity and Share of Search in New Zealand"
description: "Porters is a ski area in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/porters"
publisher: "Brandwave"
---

# Porters: search popularity and Share of Search in New Zealand

Porters is a ski area in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Porters
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among ski areas**: 2.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Ski areas | 8 | 2.6% | 25.7K |

- [Ski areas](/demand/nz/categories/nz-ski-areas)

## How has branded search demand for Porters changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Porters in New Zealand rose from 1.1K to 25.7K.
- Across the 11 months ending August 2026, Porters’ estimated Share of Search among ski areas in New Zealand increased from 0.55% to 2.6%.
- Across the 11 months ending August 2026, Porters’ estimated Share of Search among ski areas in New Zealand peaked at 3.1% in July 2026 and was lowest at 0.48% in December 2025.
- Across the 11 months ending August 2026, Porters rose from 9th to 8th among ski areas in New Zealand.

## How did search popularity change for New Zealand ski areas in August 2026?

- In August 2026, Cardrona gained estimated Share of Search among ski areas in New Zealand, from 14% to 16.2%.
- In August 2026, Treble Cone gained estimated Share of Search among ski areas in New Zealand, from 3.9% to 5.9%.
- In August 2026, The Remarkables gained estimated Share of Search among ski areas in New Zealand, from 7% to 8.3%.
- In August 2026, Mt Hutt lost estimated Share of Search among ski areas in New Zealand, from 22.1% to 18.7%.
- In August 2026, Mt Ruapehu lost estimated Share of Search among ski areas in New Zealand, from 30% to 28.6%.
- In August 2026, Roundhill lost estimated Share of Search among ski areas in New Zealand, from 3.4% to 2.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ski areas | 1.1K | 0.55% | 9 |
| Nov 2025 | Ski areas | 620 | 0.63% | 9 |
| Dec 2025 | Ski areas | 500 | 0.48% | 9 |
| Jan 2026 | Ski areas | 620 | 0.49% | 9 |
| Feb 2026 | Ski areas | 600 | 0.49% | 10 |
| Mar 2026 | Ski areas | 730 | 0.56% | 10 |
| Apr 2026 | Ski areas | 1.3K | 0.93% | 9 |
| May 2026 | Ski areas | 1.6K | 1.1% | 9 |
| Jun 2026 | Ski areas | 4.7K | 1.2% | 9 |
| Jul 2026 | Ski areas | 29.7K | 3.1% | 8 |
| Aug 2026 | Ski areas | 25.7K | 2.6% | 8 |
| Sep 2026 | Ski areas | — | — | — |

## How is Porters measured?

Brandwave collects information about searches that people make online using Porters’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “porters ski area”
- “porters snow report”
- “porters weather”

## Which ski areas compete with Porters?

- [Mt Ruapehu](/demand/nz/brands/mt-ruapehu)
- [Mt Hutt](/demand/nz/brands/mt-hutt)
- [Cardrona](/demand/nz/brands/cardrona)
- [Coronet Peak](/demand/nz/brands/coronet-peak)
- [The Remarkables](/demand/nz/brands/the-remarkables): Head-to-head: /demand/nz/compare/porters-vs-the-remarkables
- [Treble Cone](/demand/nz/brands/treble-cone): Head-to-head: /demand/nz/compare/porters-vs-treble-cone
- [Roundhill](/demand/nz/brands/roundhill): Head-to-head: /demand/nz/compare/porters-vs-roundhill
- [Mt Dobson](/demand/nz/brands/mt-dobson): Head-to-head: /demand/nz/compare/mt-dobson-vs-porters
- [Mt Cheeseman](/demand/nz/brands/mt-cheeseman): Head-to-head: /demand/nz/compare/mt-cheeseman-vs-porters

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Porters: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/porters

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/porters. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.