---
title: "Porter Hire: search popularity and Share of Search in New Zealand"
description: "Porter Hire hires out tools and equipment in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/porter-hire"
publisher: "Brandwave"
---

# Porter Hire: search popularity and Share of Search in New Zealand

Porter Hire hires out tools and equipment in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Porter Hire
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among equipment hire companies**: 3.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Equipment hire companies | 3 | 3.1% | 1K |

- [Equipment hire companies](/demand/nz/categories/nz-equipment-hire-companies)

## How has branded search demand for Porter Hire changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Porter Hire in New Zealand held steady, from 1.1K to 1K.
- Across the 11 months ending August 2026, Porter Hire’s estimated Share of Search among equipment hire companies in New Zealand increased from 2.5% to 3.1%.
- Across the 11 months ending August 2026, Porter Hire’s estimated Share of Search among equipment hire companies in New Zealand peaked at 3.5% in June 2026 and was lowest at 2.4% in November 2025.

## How did search popularity change for New Zealand equipment hire companies in August 2026?

- Hirepool’s estimated Share of Search among equipment hire companies in New Zealand has gained ground for 3 months in a row, from 60.2% to 63.7% in August 2026.
- Estimated monthly branded searches for Kennards Hire in New Zealand fell 16.8% over 11 measured months, from 12.7K to 10.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Equipment hire companies | 1.1K | 2.5% | 3 |
| Nov 2025 | Equipment hire companies | 1.1K | 2.4% | 3 |
| Dec 2025 | Equipment hire companies | 930 | 2.5% | 3 |
| Jan 2026 | Equipment hire companies | 1.1K | 2.8% | 3 |
| Feb 2026 | Equipment hire companies | 1.1K | 3% | 3 |
| Mar 2026 | Equipment hire companies | 1.1K | 2.9% | 3 |
| Apr 2026 | Equipment hire companies | 1K | 2.7% | 3 |
| May 2026 | Equipment hire companies | 1K | 3% | 3 |
| Jun 2026 | Equipment hire companies | 1.1K | 3.5% | 3 |
| Jul 2026 | Equipment hire companies | 1K | 3.3% | 3 |
| Aug 2026 | Equipment hire companies | 1K | 3.1% | 3 |
| Sep 2026 | Equipment hire companies | — | — | — |

## How is Porter Hire measured?

Brandwave collects information about searches that people make online using Porter Hire’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “porter hire”
- “porter hire near me”
- “porter hire nz”
- “porterhire”

## Which equipment hire companies compete with Porter Hire?

- [Hirepool](/demand/nz/brands/hirepool): Head-to-head: /demand/nz/compare/hirepool-vs-porter-hire
- [Kennards Hire](/demand/nz/brands/kennards-hire): Head-to-head: /demand/nz/compare/kennards-hire-vs-porter-hire

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Porter Hire: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/porter-hire

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/porter-hire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.