---
title: "Populous People: search popularity and Share of Search in New Zealand"
description: "Populous People provides recruitment and staffing services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/populous-people"
publisher: "Brandwave"
---

# Populous People: search popularity and Share of Search in New Zealand

Populous People provides recruitment and staffing services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Populous People
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among hastings recruitment agencies**: 0.76%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hastings recruitment agencies | 5 | 0.76% | 170 |

- [Hastings recruitment agencies](/demand/nz/categories/nz-hastings-recruitment-agencies)

## How has branded search demand for Populous People changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Populous People in New Zealand fell from 320 to 170.
- Across the 11 months ending August 2026, Populous People’s estimated Share of Search among hastings recruitment agencies in New Zealand decreased from 1.3% to 0.76%.

## How did search popularity change for New Zealand hastings recruitment agencies in August 2026?

- In August 2026, Trade Assist gained estimated Share of Search among hastings recruitment agencies in New Zealand, from 5.3% to 7.4%.
- In August 2026, OneStaff gained estimated Share of Search among hastings recruitment agencies in New Zealand, from 44% to 44.7%.
- In August 2026, AWF lost estimated Share of Search among hastings recruitment agencies in New Zealand, from 20% to 17.9%.
- In August 2026, Adecco lost estimated Share of Search among hastings recruitment agencies in New Zealand, from 29.9% to 29.1%.
- Estimated monthly branded searches for Populous People in New Zealand fell 46.9% over 11 measured months, from 320 to 170 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hastings recruitment agencies | 320 | 1.3% | 5 |
| Nov 2025 | Hastings recruitment agencies | 260 | 0.99% | 5 |
| Dec 2025 | Hastings recruitment agencies | 210 | 1.1% | 5 |
| Jan 2026 | Hastings recruitment agencies | 210 | 0.83% | 5 |
| Feb 2026 | Hastings recruitment agencies | 170 | 0.69% | 5 |
| Mar 2026 | Hastings recruitment agencies | 170 | 0.63% | 5 |
| Apr 2026 | Hastings recruitment agencies | 260 | 1.2% | 5 |
| May 2026 | Hastings recruitment agencies | 210 | 0.84% | 5 |
| Jun 2026 | Hastings recruitment agencies | 260 | 1% | 5 |
| Jul 2026 | Hastings recruitment agencies | 210 | 0.9% | 5 |
| Aug 2026 | Hastings recruitment agencies | 170 | 0.76% | 5 |
| Sep 2026 | Hastings recruitment agencies | — | — | — |

## How is Populous People measured?

Brandwave collects information about searches that people make online using Populous People’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “populous people”

## Which hastings recruitment agencies compete with Populous People?

- [OneStaff](/demand/nz/brands/onestaff): Head-to-head: /demand/nz/compare/onestaff-vs-populous-people
- [Adecco](/demand/nz/brands/adecco): Head-to-head: /demand/nz/compare/adecco-vs-populous-people
- [AWF](/demand/nz/brands/awf): Head-to-head: /demand/nz/compare/awf-vs-populous-people
- [Trade Assist](/demand/nz/brands/trade-assist): Head-to-head: /demand/nz/compare/populous-people-vs-trade-assist

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Populous People: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/populous-people

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/populous-people. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.