--- title: "How popular is Popl? Searches and AI answers in New Zealand" description: "Popl provides tools to create and share digital business cards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/popl" publisher: "Brandwave" --- # How popular is Popl? Searches and AI answers in New Zealand Popl provides tools to create and share digital business cards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Popl - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among digital business card platforms**: 2.1% ## Where does Popl compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Digital business card platforms | 3 | 2.1% | 30 | - [Digital business card platforms](/demand/nz/categories/nz-digital-business-card-platforms) ## Top digital business card platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Popl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Popl is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blinq | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | HiHello | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Popl | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Mobilo | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | V1CE | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about digital business card platforms - Asked ChatGPT "Which digital business card platform should I use in New Zealand?": 1. Blinq, 2. HiHello, 3. Popl - Asked ChatGPT "What are the best digital business card platforms in New Zealand?": 1. Blinq, 2. HiHello, 3. Popl, 4. Mobilo - Asked ChatGPT "What's the best digital business card platform in New Zealand for sharing contact details?": 1. Blinq, 2. HiHello, 3. Popl - Searched Google, AI Overview "digital business card platform": 1. Blinq, 2. HiHello, 3. Popl - Searched Google, AI Overview "business card qr code": named none of the brands we track Not named in any answer: V1CE. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Popl changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Popl in New Zealand held steady at 30. - Across the 12 months ending October 2026, Popl’s share of searches among digital business card platforms in New Zealand decreased from 2.6% to 2.1%. - Across the 12 months ending October 2026, Popl’s share of searches among digital business card platforms in New Zealand peaked at 5.6% in March 2026 and was lowest at 2.1% in October 2026. - Across the 12 months ending October 2026, Popl rose from 4th to 3rd among digital business card platforms in New Zealand. ## How did search popularity change for New Zealand digital business card platforms in October 2026? - In October 2026, Mobilo gained share of searches among digital business card platforms in New Zealand, from 84.7% to 90.9%. - In October 2026, Blinq lost share of searches among digital business card platforms in New Zealand, from 9.3% to 4.9%. - In October 2026, HiHello lost share of searches among digital business card platforms in New Zealand, from 2.5% to 1.4%. - Popl’s share of searches among digital business card platforms in New Zealand has lost ground for 3 months in a row, from 4.5% to 2.1% in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Digital business card platforms | 30 | 2.6% | 4 | | Dec 2025 | Digital business card platforms | 30 | 3.1% | 3 | | Jan 2026 | Digital business card platforms | 40 | 5.5% | 4 | | Feb 2026 | Digital business card platforms | 40 | 4.3% | 4 | | Mar 2026 | Digital business card platforms | 50 | 5.6% | 3 | | Apr 2026 | Digital business card platforms | 30 | 3.4% | 4 | | May 2026 | Digital business card platforms | 50 | 5.4% | 3 | | Jun 2026 | Digital business card platforms | 50 | 4.6% | 4 | | Jul 2026 | Digital business card platforms | 40 | 4.5% | 3 | | Aug 2026 | Digital business card platforms | 40 | 3.8% | 3 | | Sep 2026 | Digital business card platforms | 30 | 2.5% | 4 | | Oct 2026 | Digital business card platforms | 30 | 2.1% | 3 | ## How are Popl’s branded searches counted? Brandwave collects information about searches that people make online using Popl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “popl” ## Which digital business card platforms compete with Popl? - [Mobilo](/demand/nz/brands/mobilo): Head-to-head: /demand/nz/compare/mobilo-vs-popl - [Blinq](/demand/nz/brands/blinq): Head-to-head: /demand/nz/compare/blinq-vs-popl - [HiHello](/demand/nz/brands/hihello): Head-to-head: /demand/nz/compare/hihello-vs-popl - [V1CE](/demand/nz/brands/v1ce): Head-to-head: /demand/nz/compare/popl-vs-v1ce ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Popl? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/popl This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/popl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.