---
title: "Pop Mart: search popularity and Share of Search in New Zealand"
description: "Pop Mart sells toys in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/pop-mart"
publisher: "Brandwave"
---

# Pop Mart: search popularity and Share of Search in New Zealand

Pop Mart sells toys in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pop Mart
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among toy retailers**: 1.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Toy retailers | 6 | 1.2% | 28.8K |

- [Toy retailers](/demand/nz/categories/nz-toy-retailers)

## How has branded search demand for Pop Mart changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pop Mart in New Zealand fell from 130K to 28.8K.
- Across the 11 months ending August 2026, Pop Mart’s estimated Share of Search among toy retailers in New Zealand decreased from 4.9% to 1.2%.
- Across the 11 months ending August 2026, Pop Mart’s estimated Share of Search among toy retailers in New Zealand peaked at 4.9% in October 2025 and was lowest at 1.1% in July 2026.
- Across the 11 months ending August 2026, Pop Mart fell from 5th to 6th among toy retailers in New Zealand.

## How did search popularity change for New Zealand toy retailers in August 2026?

- In August 2026, Farmers gained estimated Share of Search among toy retailers in New Zealand, from 22.5% to 25.2%.
- In August 2026, Kmart NZ lost estimated Share of Search among toy retailers in New Zealand, from 49.9% to 47.7%.
- In August 2026, The Warehouse lost estimated Share of Search among toy retailers in New Zealand, from 17.9% to 17.3%.
- Estimated monthly branded searches for Animal Kingdoms in New Zealand rose 77.6% over 11 measured months, from 4K to 7.1K in August 2026.
- Estimated monthly branded searches for Pop Mart in New Zealand fell 77.8% over 11 measured months, from 130K to 28.8K in August 2026.
- Estimated monthly branded searches for Mighty Ape in New Zealand fell 18.2% over 11 measured months, from 171K to 140K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Toy retailers | 130K | 4.9% | 5 |
| Nov 2025 | Toy retailers | 92.3K | 2.9% | 5 |
| Dec 2025 | Toy retailers | 102K | 2.9% | 6 |
| Jan 2026 | Toy retailers | 57.4K | 2.3% | 5 |
| Feb 2026 | Toy retailers | 42.6K | 1.9% | 6 |
| Mar 2026 | Toy retailers | 38K | 1.6% | 6 |
| Apr 2026 | Toy retailers | 33K | 1.3% | 6 |
| May 2026 | Toy retailers | 44.7K | 1.8% | 6 |
| Jun 2026 | Toy retailers | 26.8K | 1.2% | 6 |
| Jul 2026 | Toy retailers | 25.2K | 1.1% | 6 |
| Aug 2026 | Toy retailers | 28.8K | 1.2% | 6 |
| Sep 2026 | Toy retailers | — | — | — |

## How is Pop Mart measured?

Brandwave collects information about searches that people make online using Pop Mart’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “blindbox popmart”
- “labubu”
- “molly pop mart”
- “one piece popmart”
- “pop mart”
- “pop mart characters”
- “pop mart molly”
- “pop mart near me”
- “pop mart new zealand”
- “pop mart nz”
- “pop mart online”
- “pop mart spongebob”
- “pop mart stocks”
- “pop mart toys”
- “popmart”
- “popmart blindbox”
- “popmart collectibles”
- “popmart com”
- “popmart near me”
- “popmart nz”
- “popmart one piece”
- “popmart queen street”
- “popmart teletubby”
- “popmart toy store”
- “popmart toys”
- “spongebob popmart”
- “teletubby popmart”

## Which toy retailers compete with Pop Mart?

- [Kmart NZ](/demand/nz/brands/kmart-nz)
- [Farmers](/demand/nz/brands/farmers): Head-to-head: /demand/nz/compare/farmers-vs-pop-mart
- [The Warehouse](/demand/nz/brands/the-warehouse): Head-to-head: /demand/nz/compare/pop-mart-vs-the-warehouse
- [Mighty Ape](/demand/nz/brands/mighty-ape): Head-to-head: /demand/nz/compare/mighty-ape-vs-pop-mart
- [Toyworld](/demand/nz/brands/toyworld): Head-to-head: /demand/nz/compare/pop-mart-vs-toyworld
- [Animal Kingdoms](/demand/nz/brands/animal-kingdoms): Head-to-head: /demand/nz/compare/animal-kingdoms-vs-pop-mart

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pop Mart: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/pop-mart

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pop-mart. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.