---
title: "Polson Higgs: search popularity and Share of Search in New Zealand"
description: "Polson Higgs provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/polson-higgs"
publisher: "Brandwave"
---

# Polson Higgs: search popularity and Share of Search in New Zealand

Polson Higgs provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Polson Higgs
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among dunedin accounting firms**: 61%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dunedin accounting firms | 1 | 61% | 610 |

- [Dunedin accounting firms](/demand/nz/categories/nz-dunedin-accounting-firms)

## How has branded search demand for Polson Higgs changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Polson Higgs in New Zealand rose from 420 to 610.
- Across the 11 months ending August 2026, Polson Higgs’ estimated Share of Search among dunedin accounting firms in New Zealand increased from 56% to 61%.
- Across the 11 months ending August 2026, Polson Higgs’ estimated Share of Search among dunedin accounting firms in New Zealand peaked at 64.8% in April 2026 and was lowest at 43.6% in January 2026.

## How did search popularity change for New Zealand dunedin accounting firms in August 2026?

- In August 2026, Target Accounting gained estimated Share of Search among dunedin accounting firms in New Zealand, from 25% to 30%.
- In August 2026, Polson Higgs lost estimated Share of Search among dunedin accounting firms in New Zealand, from 64.6% to 61%.
- In August 2026, Embark Accounting lost estimated Share of Search among dunedin accounting firms in New Zealand, from 9.4% to 8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dunedin accounting firms | 420 | 56% | 1 |
| Nov 2025 | Dunedin accounting firms | 520 | 57.8% | 1 |
| Dec 2025 | Dunedin accounting firms | 270 | 49.1% | 1 |
| Jan 2026 | Dunedin accounting firms | 340 | 43.6% | 1 |
| Feb 2026 | Dunedin accounting firms | 510 | 56% | 1 |
| Mar 2026 | Dunedin accounting firms | 620 | 56.9% | 1 |
| Apr 2026 | Dunedin accounting firms | 700 | 64.8% | 1 |
| May 2026 | Dunedin accounting firms | 630 | 61.8% | 1 |
| Jun 2026 | Dunedin accounting firms | 620 | 58.5% | 1 |
| Jul 2026 | Dunedin accounting firms | 620 | 64.6% | 1 |
| Aug 2026 | Dunedin accounting firms | 610 | 61% | 1 |
| Sep 2026 | Dunedin accounting firms | — | — | — |

## How is Polson Higgs measured?

Brandwave collects information about searches that people make online using Polson Higgs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ph.co.nz”
- “polson higgs”
- “polson higgs wealth management”

## Which dunedin accounting firms compete with Polson Higgs?

- [Target Accounting](/demand/nz/brands/target-accounting): Head-to-head: /demand/nz/compare/polson-higgs-vs-target-accounting
- [Embark Accounting](/demand/nz/brands/embark-accounting): Head-to-head: /demand/nz/compare/embark-accounting-vs-polson-higgs
- [Saxton Chartered Accountants](/demand/nz/brands/saxton-chartered-accountants): Head-to-head: /demand/nz/compare/polson-higgs-vs-saxton-chartered-accountants

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Polson Higgs: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/polson-higgs

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/polson-higgs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.