---
title: "Policywise: search popularity and Share of Search in New Zealand"
description: "Policywise provides insurance broking and advice in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/policywise"
publisher: "Brandwave"
---

# Policywise: search popularity and Share of Search in New Zealand

Policywise provides insurance broking and advice in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Policywise
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among whangarei insurance brokers**: 0.55%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Whangarei insurance brokers | 3 | 0.55% | 90 |

- [Whangarei insurance brokers](/demand/nz/categories/nz-whangarei-insurance-brokers)

## How has branded search demand for Policywise changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Policywise in New Zealand held steady at 90.
- Across the 11 months ending August 2026, Policywise’s estimated Share of Search among whangarei insurance brokers in New Zealand held steady, from 0.48% to 0.55%.

## How did search popularity change for New Zealand whangarei insurance brokers in August 2026?

- In August 2026, Gallagher Insurance gained estimated Share of Search among whangarei insurance brokers in New Zealand, from 86.7% to 87.5%.
- In August 2026, Rothbury lost estimated Share of Search among whangarei insurance brokers in New Zealand, from 11.9% to 11.4%.
- Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Whangarei insurance brokers | 90 | 0.48% | 3 |
| Nov 2025 | Whangarei insurance brokers | 70 | 0.43% | 4 |
| Dec 2025 | Whangarei insurance brokers | 60 | 0.47% | 4 |
| Jan 2026 | Whangarei insurance brokers | 110 | 0.69% | 3 |
| Feb 2026 | Whangarei insurance brokers | 90 | 0.56% | 4 |
| Mar 2026 | Whangarei insurance brokers | 180 | 1.1% | 3 |
| Apr 2026 | Whangarei insurance brokers | 140 | 1% | 3 |
| May 2026 | Whangarei insurance brokers | 120 | 0.74% | 3 |
| Jun 2026 | Whangarei insurance brokers | 90 | 0.55% | 4 |
| Jul 2026 | Whangarei insurance brokers | 150 | 0.92% | 3 |
| Aug 2026 | Whangarei insurance brokers | 90 | 0.55% | 3 |
| Sep 2026 | Whangarei insurance brokers | — | — | — |

## How is Policywise measured?

Brandwave collects information about searches that people make online using Policywise’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “policy wise”
- “policywise”
- “policywise nz”

## Which whangarei insurance brokers compete with Policywise?

- [Gallagher Insurance](/demand/nz/brands/gallagher-insurance): Head-to-head: /demand/nz/compare/gallagher-insurance-vs-policywise
- [Rothbury](/demand/nz/brands/rothbury): Head-to-head: /demand/nz/compare/policywise-vs-rothbury
- [Adams Trimmer](/demand/nz/brands/adams-trimmer): Head-to-head: /demand/nz/compare/adams-trimmer-vs-policywise
- [ABC Insurance](/demand/nz/brands/abc-insurance): Head-to-head: /demand/nz/compare/abc-insurance-vs-policywise

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Policywise: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/policywise

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/policywise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.