--- title: "Polestar: search popularity and Share of Search in New Zealand" description: "POLESTAR is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/polestar" publisher: "Brandwave" --- # Polestar: search popularity and Share of Search in New Zealand POLESTAR is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Polestar - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among car brands**: 0.49% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Car brands | 47 | 0.49% | 6.1K | | Electric-first car brands | 7 | 4.2% | 6.1K | - [Car brands](/demand/nz/categories/nz-car-brands) - [Electric-first car brands](/demand/nz/categories/nz-electric-car-brands) ## How has branded search demand for Polestar changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Polestar in New Zealand fell from 8.2K to 6.1K. - Across the 11 months ending August 2026, Polestar fell from 39th to 47th among car brands in New Zealand. - Across the 11 months ending August 2026, Polestar’s estimated Share of Search among electric-first car brands in New Zealand decreased from 8% to 4.2%. - Across the 11 months ending August 2026, Polestar fell from 4th to 7th among electric-first car brands in New Zealand. ## How did search popularity change for New Zealand car brands in August 2026? - Mazda’s estimated Share of Search among car brands in New Zealand has gained ground for 3 months in a row, from 3.6% to 4.2% in August 2026. - In August 2026, Jaguar rose from 39th to 28th among car brands in New Zealand. - In August 2026, Geely rose from 40th to 31st among car brands in New Zealand. - In August 2026, LDV rose from 56th to 48th among car brands in New Zealand. - In August 2026, Skoda rose from 37th to 29th among car brands in New Zealand. - In August 2026, Denza rose from 45th to 38th among car brands in New Zealand. ## How did search popularity change for New Zealand electric-first car brands in August 2026? - In August 2026, Denza overtook Polestar to rank 4th among electric-first car brands in New Zealand, at 5.6%. - In August 2026, Zeekr gained estimated Share of Search among electric-first car brands in New Zealand, from 9.5% to 13%. - In August 2026, XPENG lost estimated Share of Search among electric-first car brands in New Zealand, from 7.2% to 4.7%. - In August 2026, Polestar lost estimated Share of Search among electric-first car brands in New Zealand, from 5.2% to 4.2%. - In August 2026, Tesla lost estimated Share of Search among electric-first car brands in New Zealand, from 30.7% to 30.2%. - Estimated monthly branded searches for BYD in New Zealand rose 68.3% over 11 measured months, from 31.6K to 53.2K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Car brands | 8.2K | 0.66% | 39 | | Nov 2025 | Car brands | 7.6K | 0.63% | 38 | | Dec 2025 | Car brands | 7.2K | 0.65% | 40 | | Jan 2026 | Car brands | 7.9K | 0.6% | 39 | | Feb 2026 | Car brands | 6.3K | 0.52% | 41 | | Mar 2026 | Car brands | 15.4K | 1% | 24 | | Apr 2026 | Car brands | 10.9K | 0.83% | 31 | | May 2026 | Car brands | 10K | 0.76% | 31 | | Jun 2026 | Car brands | 7.6K | 0.64% | 40 | | Jul 2026 | Car brands | 6.9K | 0.59% | 44 | | Aug 2026 | Car brands | 6.1K | 0.49% | 47 | | Sep 2026 | Car brands | — | — | — | | Oct 2025 | Electric-first car brands | 8.2K | 8% | 4 | | Nov 2025 | Electric-first car brands | 7.6K | 7.5% | 4 | | Dec 2025 | Electric-first car brands | 7.2K | 7.6% | 5 | | Jan 2026 | Electric-first car brands | 7.9K | 6.4% | 3 | | Feb 2026 | Electric-first car brands | 6.3K | 6.3% | 4 | | Mar 2026 | Electric-first car brands | 15.4K | 6.5% | 4 | | Apr 2026 | Electric-first car brands | 10.9K | 5.2% | 4 | | May 2026 | Electric-first car brands | 10K | 6.1% | 4 | | Jun 2026 | Electric-first car brands | 7.6K | 5.2% | 5 | | Jul 2026 | Electric-first car brands | 6.9K | 5.2% | 6 | | Aug 2026 | Electric-first car brands | 6.1K | 4.2% | 7 | | Sep 2026 | Electric-first car brands | — | — | — | ## How is Polestar measured? Brandwave collects information about searches that people make online using Polestar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “polestar” - “polestar 2” - “polestar 3” - “polestar 4” - “polestar car” - “polestar cars” - “polestar nz” ## Which car brands compete with Polestar? - [Toyota](/demand/nz/brands/toyota) - [Mitsubishi](/demand/nz/brands/mitsubishi) - [BYD](/demand/nz/brands/byd) - [Ford](/demand/nz/brands/ford) - [Mazda](/demand/nz/brands/mazda) - [Honda](/demand/nz/brands/honda) - [Tesla](/demand/nz/brands/tesla) - [Kia](/demand/nz/brands/kia) - [Nissan](/demand/nz/brands/nissan) - [BMW](/demand/nz/brands/bmw) - [Subaru](/demand/nz/brands/subaru) - [Volkswagen](/demand/nz/brands/volkswagen) - [Audi](/demand/nz/brands/audi) - [Mercedes-Benz](/demand/nz/brands/mercedes-benz) - [Suzuki](/demand/nz/brands/suzuki) - [Hyundai](/demand/nz/brands/hyundai) - [Porsche](/demand/nz/brands/porsche) - [Lamborghini](/demand/nz/brands/lamborghini) - [Zeekr](/demand/nz/brands/zeekr) - [Land Rover](/demand/nz/brands/land-rover) - [Lexus](/demand/nz/brands/lexus) - [Holden](/demand/nz/brands/holden) - [Jaecoo](/demand/nz/brands/jaecoo) - [GWM](/demand/nz/brands/gwm) - [Jeep](/demand/nz/brands/jeep) - [Ferrari](/demand/nz/brands/ferrari) - [Aston Martin](/demand/nz/brands/aston-martin) - [Jaguar](/demand/nz/brands/jaguar) - [Skoda](/demand/nz/brands/skoda) - [Chery](/demand/nz/brands/chery) - [Geely](/demand/nz/brands/geely) - [Volvo](/demand/nz/brands/volvo) - [Mclaren](/demand/nz/brands/mclaren) - [Dodge](/demand/nz/brands/dodge) - [Rolls-Royce](/demand/nz/brands/rolls-royce) - [Haval](/demand/nz/brands/haval) - [MG](/demand/nz/brands/mg) - [Denza](/demand/nz/brands/denza) - [Leapmotor](/demand/nz/brands/leapmotor) - [Peugeot](/demand/nz/brands/peugeot) - [Isuzu](/demand/nz/brands/isuzu) - [Cupra](/demand/nz/brands/cupra) - [XPENG](/demand/nz/brands/xpeng) - [Chevrolet](/demand/nz/brands/chevrolet): Head-to-head: /demand/nz/compare/chevrolet-vs-polestar - [MINI](/demand/nz/brands/mini): Head-to-head: /demand/nz/compare/mini-vs-polestar - [Dongfeng](/demand/nz/brands/dongfeng): Head-to-head: /demand/nz/compare/dongfeng-vs-polestar - [LDV](/demand/nz/brands/ldv): Head-to-head: /demand/nz/compare/ldv-vs-polestar - [Mahindra](/demand/nz/brands/mahindra): Head-to-head: /demand/nz/compare/mahindra-vs-polestar - [Bentley](/demand/nz/brands/bentley) - [Cadillac](/demand/nz/brands/cadillac) - [Alfa Romeo](/demand/nz/brands/alfa-romeo) - [Fiat](/demand/nz/brands/fiat) - [Maserati](/demand/nz/brands/maserati) - [GMC](/demand/nz/brands/gmc) - [KGM](/demand/nz/brands/kgm) - [Daihatsu](/demand/nz/brands/daihatsu) - [Lotus](/demand/nz/brands/lotus) - [Chrysler](/demand/nz/brands/chrysler) - [Infiniti](/demand/nz/brands/infiniti) - [Genesis](/demand/nz/brands/genesis) - [Renault](/demand/nz/brands/renault) - [Citroen](/demand/nz/brands/citroen) - [Tank](/demand/nz/brands/tank) - [Datsun](/demand/nz/brands/datsun) - [RAM](/demand/nz/brands/ram) - [Smart](/demand/nz/brands/smart) - [Hummer](/demand/nz/brands/hummer) - [Ineos](/demand/nz/brands/ineos) - [Opel](/demand/nz/brands/opel) - [Abarth](/demand/nz/brands/abarth) - [Saab](/demand/nz/brands/saab) - [TVR](/demand/nz/brands/tvr) - [Seat](/demand/nz/brands/seat) - [Morgan](/demand/nz/brands/morgan) - [Ora](/demand/nz/brands/ora) - [Caterham](/demand/nz/brands/caterham) - [Jac](/demand/nz/brands/jac) - [Lada](/demand/nz/brands/lada) - [Lincoln](/demand/nz/brands/lincoln) - [Alpine](/demand/nz/brands/alpine) - [DS](/demand/nz/brands/ds) - [Plymouth](/demand/nz/brands/plymouth) - [Rover](/demand/nz/brands/rover) - [Austin](/demand/nz/brands/austin) - [Proton](/demand/nz/brands/proton) - [Pontiac](/demand/nz/brands/pontiac) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Polestar: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/polestar This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/polestar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.