---
title: "Polaris: search popularity and Share of Search in New Zealand"
description: "Polaris makes ATVs or side-by-sides sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/polaris"
publisher: "Brandwave"
---

# Polaris: search popularity and Share of Search in New Zealand

Polaris makes ATVs or side-by-sides sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Polaris
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among ATV and side-by-side brands**: 27.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| ATV and side-by-side brands | 2 | 27.6% | 4.8K |

- [ATV and side-by-side brands](/demand/nz/categories/nz-atv-and-side-by-side-brands)

## How has branded search demand for Polaris changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Polaris in New Zealand held steady, from 4.6K to 4.8K.
- Across the 11 months ending August 2026, Polaris’ estimated Share of Search among ATV and side-by-side brands in New Zealand peaked at 30% in December 2025 and was lowest at 24.9% in May 2026.
- Across the 11 months ending August 2026, Polaris rose from 3rd to 2nd among ATV and side-by-side brands in New Zealand.

## How did search popularity change for New Zealand ATV and side-by-side brands in August 2026?

- In August 2026, Polaris overtook Can-Am to rank 2nd among ATV and side-by-side brands in New Zealand, at 27.6%.
- In August 2026, CFMOTO lost estimated Share of Search among ATV and side-by-side brands in New Zealand, from 41.1% to 40.4%.
- In August 2026, Suzuki ATV lost estimated Share of Search among ATV and side-by-side brands in New Zealand, from 3.1% to 2.4%.
- In August 2026, Can-Am lost estimated Share of Search among ATV and side-by-side brands in New Zealand, from 26.7% to 26.2%.
- Estimated monthly branded searches for Honda ATV in New Zealand fell 15.1% over 11 measured months, from 730 to 620 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ATV and side-by-side brands | 4.6K | 27.8% | 3 |
| Nov 2025 | ATV and side-by-side brands | 4.5K | 27.8% | 2 |
| Dec 2025 | ATV and side-by-side brands | 4.5K | 30% | 2 |
| Jan 2026 | ATV and side-by-side brands | 4.6K | 26.9% | 3 |
| Feb 2026 | ATV and side-by-side brands | 4.2K | 26.5% | 3 |
| Mar 2026 | ATV and side-by-side brands | 4.7K | 26.5% | 2 |
| Apr 2026 | ATV and side-by-side brands | 5K | 27.3% | 2 |
| May 2026 | ATV and side-by-side brands | 4.3K | 24.9% | 3 |
| Jun 2026 | ATV and side-by-side brands | 5.5K | 28.5% | 2 |
| Jul 2026 | ATV and side-by-side brands | 4.3K | 25.6% | 3 |
| Aug 2026 | ATV and side-by-side brands | 4.8K | 27.6% | 2 |
| Sep 2026 | ATV and side-by-side brands | — | — | — |

## How is Polaris measured?

Brandwave collects information about searches that people make online using Polaris’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “polaris”
- “polaris 570”
- “polaris atv”
- “polaris buggies”
- “polaris com”
- “polaris near me”
- “polaris nz”
- “polaris online”
- “polaris quad bike”
- “polaris quads”
- “polaris ranger 1000”
- “polaris ranger 500”
- “polaris ranger 570”
- “polaris ranger utv”
- “polaris ranger xp1000”
- “polaris rangers”
- “polaris rzr”
- “polaris side by side”
- “polaris slingshot”
- “polaris snowmobiles”
- “polaris sportsman 500”
- “polaris sportsman 570”
- “polaris utv”
- “polaris xp1000”

## Which ATV and side-by-side brands compete with Polaris?

- [CFMOTO](/demand/nz/brands/cfmoto): Head-to-head: /demand/nz/compare/cfmoto-vs-polaris
- [Can-Am](/demand/nz/brands/can-am): Head-to-head: /demand/nz/compare/can-am-vs-polaris
- [Honda ATV](/demand/nz/brands/honda-atv): Head-to-head: /demand/nz/compare/honda-atv-vs-polaris
- [Suzuki ATV](/demand/nz/brands/suzuki-atv): Head-to-head: /demand/nz/compare/polaris-vs-suzuki-atv

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Polaris: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/polaris

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/polaris. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.