---
title: "Pokémon: search popularity and Share of Search in New Zealand"
description: "Pokémon is a video game played in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/pokemon"
publisher: "Brandwave"
---

# Pokémon: search popularity and Share of Search in New Zealand

Pokémon is a video game played in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pokémon
- **Owned by**: The Pokémon Company
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among video game franchises**: 6.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Video game franchises | 4 | 6.9% | 11K |

- [Video game franchises](/demand/nz/categories/nz-video-game-franchises)

## How has branded search demand for Pokémon changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pokémon in New Zealand held steady, from 10.5K to 11K.
- Across the 11 months ending August 2026, Pokémon’s estimated Share of Search among video game franchises in New Zealand decreased from 10.5% to 6.9%.
- Across the 11 months ending August 2026, Pokémon’s estimated Share of Search among video game franchises in New Zealand peaked at 13.7% in March 2026 and was lowest at 6.4% in June 2026.

## How did search popularity change for New Zealand video game franchises in August 2026?

- In August 2026, Grand Theft Auto gained estimated Share of Search among video game franchises in New Zealand, from 44.1% to 52.6%.
- In August 2026, Call of Duty lost estimated Share of Search among video game franchises in New Zealand, from 13% to 9.8%.
- In August 2026, Pokémon lost estimated Share of Search among video game franchises in New Zealand, from 9.9% to 6.9%.
- In August 2026, Mario Kart lost estimated Share of Search among video game franchises in New Zealand, from 3% to 2.2%.
- In August 2026, The Legend of Zelda lost estimated Share of Search among video game franchises in New Zealand, from 3.9% to 3.3%.
- In August 2026, EA Sports FC lost estimated Share of Search among video game franchises in New Zealand, from 1.3% to 0.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Video game franchises | 10.5K | 10.5% | 4 |
| Nov 2025 | Video game franchises | 8.4K | 7% | 4 |
| Dec 2025 | Video game franchises | 7.9K | 8% | 4 |
| Jan 2026 | Video game franchises | 8.8K | 10.2% | 4 |
| Feb 2026 | Video game franchises | 10.6K | 11% | 3 |
| Mar 2026 | Video game franchises | 14.1K | 13.7% | 3 |
| Apr 2026 | Video game franchises | 11.3K | 12% | 3 |
| May 2026 | Video game franchises | 13.5K | 10.5% | 4 |
| Jun 2026 | Video game franchises | 13.7K | 6.4% | 4 |
| Jul 2026 | Video game franchises | 12.7K | 9.9% | 4 |
| Aug 2026 | Video game franchises | 11K | 6.9% | 4 |
| Sep 2026 | Video game franchises | — | — | — |

## How is Pokémon measured?

Brandwave collects information about searches that people make online using Pokémon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “best pokemon game”
- “best pokemon game for switch”
- “first pokemon game”
- “latest pokemon game”
- “new pokemon game”
- “next pokemon game”
- “pokemon board game”
- “pokemon card game”
- “pokemon card game online”
- “pokemon fusion game”
- “pokemon game”
- “pokemon ps5”
- “pokemon scarlet”
- “pokemon scarlet & violet”
- “pokemon scarlet and violet”
- “pokemon scarlet switch”
- “pokemon scarlet violet”
- “pokemon switch”
- “pokemon switch games”
- “pokemon trading card game”
- “pokemon trading card game live”
- “pokemon video game”

## Which video game franchises compete with Pokémon?

- [Grand Theft Auto](/demand/nz/brands/grand-theft-auto): Head-to-head: /demand/nz/compare/grand-theft-auto-vs-pokemon
- [Fortnite](/demand/nz/brands/fortnite): Head-to-head: /demand/nz/compare/fortnite-vs-pokemon
- [Call of Duty](/demand/nz/brands/call-of-duty): Head-to-head: /demand/nz/compare/call-of-duty-vs-pokemon
- [The Legend of Zelda](/demand/nz/brands/the-legend-of-zelda): Head-to-head: /demand/nz/compare/pokemon-vs-the-legend-of-zelda
- [Mario Kart](/demand/nz/brands/mario-kart): Head-to-head: /demand/nz/compare/mario-kart-vs-pokemon
- [EA Sports FC](/demand/nz/brands/ea-sports-fc)

## Who owns Pokémon?

Pokémon is owned by The Pokémon Company. Brandwave does not track any other brands owned by The Pokémon Company.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Pokémon?

Pokémon is owned by The Pokémon Company. Brandwave does not track any other brands owned by The Pokémon Company.

## Cite this page

Brandwave. "Pokémon: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/pokemon

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pokemon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.