---
title: "Pokémon TCG: search popularity and Share of Search in New Zealand"
description: "Pokémon TCG is a trading card game sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/pokemon-tcg"
publisher: "Brandwave"
---

# Pokémon TCG: search popularity and Share of Search in New Zealand

Pokémon TCG is a trading card game sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pokémon TCG
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among trading card games**: 52.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Trading card games | 1 | 52.3% | 41K |

- [Trading card games](/demand/nz/categories/nz-trading-card-games)

## How has branded search demand for Pokémon TCG changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pokémon TCG in New Zealand rose from 24.6K to 41K.
- Across the 11 months ending August 2026, Pokémon TCG’s estimated Share of Search among trading card games in New Zealand decreased from 53% to 52.3%.
- Across the 11 months ending August 2026, Pokémon TCG’s estimated Share of Search among trading card games in New Zealand peaked at 61.3% in April 2026 and was lowest at 47.9% in January 2026.

## How did search popularity change for New Zealand trading card games in August 2026?

- In August 2026, Pokémon TCG gained estimated Share of Search among trading card games in New Zealand, from 50.2% to 52.3%.
- In August 2026, Disney Lorcana lost estimated Share of Search among trading card games in New Zealand, from 4.3% to 3.1%.
- In August 2026, Yu-Gi-Oh! lost estimated Share of Search among trading card games in New Zealand, from 9.3% to 8.4%.
- Magic: The Gathering’s estimated Share of Search among trading card games in New Zealand has gained ground for 3 months in a row, from 25.7% to 31.7% in August 2026.
- Estimated monthly branded searches for One Piece Card Game in New Zealand rose 139.9% over 11 measured months, from 1.5K to 3.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Trading card games | 24.6K | 53% | 1 |
| Nov 2025 | Trading card games | 23.3K | 50.8% | 1 |
| Dec 2025 | Trading card games | 26.4K | 55% | 1 |
| Jan 2026 | Trading card games | 24.9K | 47.9% | 1 |
| Feb 2026 | Trading card games | 29.6K | 55.2% | 1 |
| Mar 2026 | Trading card games | 37.4K | 58.9% | 1 |
| Apr 2026 | Trading card games | 38.3K | 61.3% | 1 |
| May 2026 | Trading card games | 44.3K | 60.5% | 1 |
| Jun 2026 | Trading card games | 45K | 58.3% | 1 |
| Jul 2026 | Trading card games | 37.6K | 50.2% | 1 |
| Aug 2026 | Trading card games | 41K | 52.3% | 1 |
| Sep 2026 | Trading card games | — | — | — |

## How is Pokémon TCG measured?

Brandwave collects information about searches that people make online using Pokémon TCG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cool pokemon cards”
- “japanese pokemon cards”
- “most valuable pokemon cards”
- “pokemon cards”
- “pokemon cards cost”
- “pokemon cards for sale”
- “pokemon cards kmart”
- “pokemon cards near me”
- “pokemon com”
- “pokemon tcg”
- “pokemon tcg cards”
- “pokemon tcg charizard”
- “pokemon tcg game”
- “pokemon tcg live”
- “pokemon tcg near me”
- “pokemon tcg new zealand”
- “pokemon tcg nz”
- “pokemon tcg online”
- “pokemon tcg singles”
- “pokemon tcg tcg”
- “pokemontcg”
- “pokemontcg cards”
- “psa graded pokemon cards”
- “rare pokemon cards”
- “tcgplayer pokemon cards”

## Which trading card games compete with Pokémon TCG?

- [Magic: The Gathering](/demand/nz/brands/magic-the-gathering): Head-to-head: /demand/nz/compare/magic-the-gathering-vs-pokemon-tcg
- [Yu-Gi-Oh!](/demand/nz/brands/yu-gi-oh): Head-to-head: /demand/nz/compare/pokemon-tcg-vs-yu-gi-oh
- [One Piece Card Game](/demand/nz/brands/one-piece-card-game): Head-to-head: /demand/nz/compare/one-piece-card-game-vs-pokemon-tcg
- [Disney Lorcana](/demand/nz/brands/disney-lorcana): Head-to-head: /demand/nz/compare/disney-lorcana-vs-pokemon-tcg

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pokémon TCG: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/pokemon-tcg

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pokemon-tcg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.