---
title: "PocketBook: search popularity and Share of Search in New Zealand"
description: "PocketBook makes e-readers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/pocketbook"
publisher: "Brandwave"
---

# PocketBook: search popularity and Share of Search in New Zealand

PocketBook makes e-readers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: PocketBook
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among e-reader brands**: 0.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| E-reader brands | 5 | 0.3% | 280 |

- [E-reader brands](/demand/nz/categories/nz-e-reader-brands)

## How has branded search demand for PocketBook changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for PocketBook in New Zealand fell from 310 to 280.
- Across the 11 months ending August 2026, PocketBook’s estimated Share of Search among e-reader brands in New Zealand held steady, from 0.48% to 0.3%.

## How did search popularity change for New Zealand e-reader brands in August 2026?

- In August 2026, reMarkable gained estimated Share of Search among e-reader brands in New Zealand, from 33.9% to 38.9%.
- In August 2026, Kindle lost estimated Share of Search among e-reader brands in New Zealand, from 43.4% to 39.5%.
- In August 2026, Kobo lost estimated Share of Search among e-reader brands in New Zealand, from 20.6% to 19.9%.
- Estimated monthly branded searches for Boox in New Zealand rose 14% over 11 measured months, from 1.1K to 1.3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | E-reader brands | 310 | 0.48% | 5 |
| Nov 2025 | E-reader brands | 320 | 0.39% | 5 |
| Dec 2025 | E-reader brands | 350 | 0.42% | 5 |
| Jan 2026 | E-reader brands | 380 | 0.46% | 5 |
| Feb 2026 | E-reader brands | 310 | 0.53% | 5 |
| Mar 2026 | E-reader brands | 270 | 0.44% | 5 |
| Apr 2026 | E-reader brands | 320 | 0.47% | 5 |
| May 2026 | E-reader brands | 310 | 0.45% | 5 |
| Jun 2026 | E-reader brands | 250 | 0.29% | 5 |
| Jul 2026 | E-reader brands | 370 | 0.41% | 5 |
| Aug 2026 | E-reader brands | 280 | 0.3% | 5 |
| Sep 2026 | E-reader brands | — | — | — |

## How is PocketBook measured?

Brandwave collects information about searches that people make online using PocketBook’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ereader pocketbook”
- “pocketbook”
- “pocketbook de”
- “pocketbook nz”
- “pocketbook online”
- “small pocketbook”

## Which e-reader brands compete with PocketBook?

- [Kindle](/demand/nz/brands/kindle): Head-to-head: /demand/nz/compare/kindle-vs-pocketbook
- [reMarkable](/demand/nz/brands/remarkable): Head-to-head: /demand/nz/compare/pocketbook-vs-remarkable
- [Kobo](/demand/nz/brands/kobo): Head-to-head: /demand/nz/compare/kobo-vs-pocketbook
- [Boox](/demand/nz/brands/boox): Head-to-head: /demand/nz/compare/boox-vs-pocketbook

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "PocketBook: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/pocketbook

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pocketbook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.