---
title: "POC: search popularity in New Zealand"
description: "POC makes cycling helmets and protection. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/poc-sports"
publisher: "Brandwave"
---

# POC: search popularity in New Zealand

POC makes cycling helmets and protection. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: POC
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among snow helmet brands**: 4.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Snow helmet brands | 3 | 4.9% | 630 |
| MTB helmet brands | 4 | 16.8% | 630 |
| Cycling helmet brands | 3 | 20.7% | 630 |
| MTB gloves brands | 5 | 1.3% | 20 |

- [Snow helmet brands](/demand/nz/categories/nz-snow-helmet-brands)
- [MTB helmet brands](/demand/nz/categories/nz-mtb-helmet-brands)
- [Cycling helmet brands](/demand/nz/categories/nz-cycling-helmet-brands)
- [MTB gloves brands](/demand/nz/categories/nz-mtb-gloves-brands)

## Top snow helmet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, POC appeared in all five answers. POC is the third most recommended of the five.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Smith | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Giro | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| POC | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Anon | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Oakley | 5th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about snow helmet brands

- Asked ChatGPT "Which snow helmet brand should I buy in New Zealand?": 1. Smith, 2. Giro, 3. POC, 4. Anon
- Asked ChatGPT "What are the best snow helmet brands in New Zealand?": 1. Smith, 2. Giro, 3. Anon, 4. Oakley, 5. POC
- Asked ChatGPT "What's the best snow helmet brand in New Zealand for a day on the mountain?": 1. Smith, 2. Giro, 3. POC
- Searched Google, AI Overview "ski helmet nz": 1. Smith, 2. Giro, 3. POC
- Searched Google, AI Overview "helmet for skiing": 1. Smith, 2. POC, 3. Giro

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for POC changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for POC in New Zealand rose from 520 to 650.
- Across the 12 months ending September 2026, POC’s share of searches among snow helmet brands in New Zealand peaked at 6% in May 2026 and was lowest at 4.5% in December 2025.
- Across the 12 months ending September 2026, POC’s share of searches among MTB helmet brands in New Zealand increased from 15.6% to 16.8%.
- Across the 12 months ending September 2026, POC’s share of searches among MTB helmet brands in New Zealand peaked at 18.4% in November 2025 and was lowest at 13.9% in March 2026.
- Across the 12 months ending September 2026, POC’s share of searches among cycling helmet brands in New Zealand increased from 19.1% to 20.7%.
- Across the 12 months ending September 2026, POC’s share of searches among cycling helmet brands in New Zealand peaked at 23.9% in November 2025 and was lowest at 17.2% in March 2026.
- Across the 12 months ending September 2026, POC’s share of searches among MTB gloves brands in New Zealand increased from 0.69% to 1.3%.
- Across the 12 months ending September 2026, POC rose from 6th to 5th among MTB gloves brands in New Zealand.

## How did search popularity change for New Zealand snow helmet brands in September 2026?

- In September 2026, Oakley gained share of searches among snow helmet brands in New Zealand, from 75.1% to 80.6%.
- In September 2026, Smith lost share of searches among snow helmet brands in New Zealand, from 6.7% to 3.1%.
- In September 2026, Anon lost share of searches among snow helmet brands in New Zealand, from 4.3% to 2.4%.
- In September 2026, POC rose from 4th to 3rd among snow helmet brands in New Zealand.
- Estimated monthly branded searches for Giro in New Zealand rose 31% over 12 measured months, from 870 to 1.1K in September 2026.

## How did search popularity change for New Zealand MTB helmet brands in September 2026?

- In September 2026, Giro lost share of searches among MTB helmet brands in New Zealand, from 31.4% to 30.4%.
- In September 2026, Fox Racing rose from 2nd to 1st among MTB helmet brands in New Zealand.
- Estimated monthly branded searches for POC in New Zealand rose 23.5% over 12 measured months, from 510 to 630 in September 2026.
- Estimated monthly branded searches for Smith in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

## How did search popularity change for New Zealand cycling helmet brands in September 2026?

- In September 2026, Specialized overtook Bontrager to rank 6th among cycling helmet brands in New Zealand, with 3.6% of the searches.
- In September 2026, Bell gained share of searches among cycling helmet brands in New Zealand, from 25.1% to 26%.
- In September 2026, POC gained share of searches among cycling helmet brands in New Zealand, from 20% to 20.7%.
- In September 2026, Bontrager lost share of searches among cycling helmet brands in New Zealand, from 4.4% to 3%.
- In September 2026, MET lost share of searches among cycling helmet brands in New Zealand, from 5.4% to 4.6%.
- In September 2026, Lazer rose from 6th to 4th among cycling helmet brands in New Zealand.

## How did search popularity change for New Zealand MTB gloves brands in September 2026?

- In September 2026, POC overtook 100% to rank 5th among MTB gloves brands in New Zealand, with 1.3% of the searches.
- In September 2026, Troy Lee Designs gained share of searches among MTB gloves brands in New Zealand, from 41.9% to 47.4%.
- In September 2026, Fox Racing gained share of searches among MTB gloves brands in New Zealand, from 28.5% to 32.9%.
- In September 2026, Endura lost share of searches among MTB gloves brands in New Zealand, from 22.7% to 13.8%.
- In September 2026, Giro lost share of searches among MTB gloves brands in New Zealand, from 5.2% to 3.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Snow helmet brands | 510 | 5.2% | 3 |
| Nov 2025 | Snow helmet brands | 770 | 5.4% | 3 |
| Dec 2025 | Snow helmet brands | 630 | 4.5% | 3 |
| Jan 2026 | Snow helmet brands | 630 | 4.9% | 3 |
| Feb 2026 | Snow helmet brands | 510 | 5.1% | 3 |
| Mar 2026 | Snow helmet brands | 530 | 5.3% | 3 |
| Apr 2026 | Snow helmet brands | 520 | 5% | 3 |
| May 2026 | Snow helmet brands | 640 | 6% | 3 |
| Jun 2026 | Snow helmet brands | 520 | 5.4% | 3 |
| Jul 2026 | Snow helmet brands | 620 | 5.4% | 4 |
| Aug 2026 | Snow helmet brands | 630 | 4.8% | 4 |
| Sep 2026 | Snow helmet brands | 630 | 4.9% | 3 |
| Oct 2025 | MTB helmet brands | 510 | 15.6% | 4 |
| Nov 2025 | MTB helmet brands | 770 | 18.4% | 4 |
| Dec 2025 | MTB helmet brands | 630 | 15.9% | 4 |
| Jan 2026 | MTB helmet brands | 630 | 17.8% | 4 |
| Feb 2026 | MTB helmet brands | 510 | 14% | 4 |
| Mar 2026 | MTB helmet brands | 530 | 13.9% | 4 |
| Apr 2026 | MTB helmet brands | 520 | 14.7% | 4 |
| May 2026 | MTB helmet brands | 640 | 16.9% | 4 |
| Jun 2026 | MTB helmet brands | 520 | 15.5% | 4 |
| Jul 2026 | MTB helmet brands | 620 | 17% | 4 |
| Aug 2026 | MTB helmet brands | 630 | 16.6% | 4 |
| Sep 2026 | MTB helmet brands | 630 | 16.8% | 4 |
| Oct 2025 | Cycling helmet brands | 510 | 19.1% | 3 |
| Nov 2025 | Cycling helmet brands | 770 | 23.9% | 3 |
| Dec 2025 | Cycling helmet brands | 630 | 21.1% | 3 |
| Jan 2026 | Cycling helmet brands | 630 | 21.4% | 3 |
| Feb 2026 | Cycling helmet brands | 510 | 18.6% | 3 |
| Mar 2026 | Cycling helmet brands | 530 | 17.2% | 3 |
| Apr 2026 | Cycling helmet brands | 520 | 18.1% | 3 |
| May 2026 | Cycling helmet brands | 640 | 21.6% | 3 |
| Jun 2026 | Cycling helmet brands | 520 | 20.2% | 3 |
| Jul 2026 | Cycling helmet brands | 620 | 21.5% | 3 |
| Aug 2026 | Cycling helmet brands | 630 | 20% | 3 |
| Sep 2026 | Cycling helmet brands | 630 | 20.7% | 3 |
| Oct 2025 | MTB gloves brands | 10 | 0.69% | 6 |
| Nov 2025 | MTB gloves brands | 20 | 1.1% | 5 |
| Dec 2025 | MTB gloves brands | 10 | 0.64% | 6 |
| Jan 2026 | MTB gloves brands | 10 | 0.65% | 6 |
| Feb 2026 | MTB gloves brands | 10 | 0.7% | 6 |
| Mar 2026 | MTB gloves brands | 10 | 0.59% | 6 |
| Apr 2026 | MTB gloves brands | 10 | 0.62% | 6 |
| May 2026 | MTB gloves brands | 10 | 0.65% | 6 |
| Jun 2026 | MTB gloves brands | 10 | 0.64% | 6 |
| Jul 2026 | MTB gloves brands | 10 | 0.75% | 6 |
| Aug 2026 | MTB gloves brands | 10 | 0.58% | 6 |
| Sep 2026 | MTB gloves brands | 20 | 1.3% | 5 |

## How are POC’s branded searches counted?

Brandwave collects information about searches that people make online using POC’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “poc cycling helmet”
- “poc helmet”
- “poc mtb gloves”

## Which snow helmet brands compete with POC?

- [Oakley](/demand/nz/brands/oakley): Head-to-head: /demand/nz/compare/oakley-vs-poc-sports
- [Giro](/demand/nz/brands/giro): Head-to-head: /demand/nz/compare/giro-vs-poc-sports
- [Smith](/demand/nz/brands/smith-optics): Head-to-head: /demand/nz/compare/poc-sports-vs-smith-optics
- [Anon](/demand/nz/brands/anon-optics): Head-to-head: /demand/nz/compare/anon-optics-vs-poc-sports

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "POC: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/poc-sports

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/poc-sports. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.