--- title: "How popular is Plumbline? Searches and AI answers in New Zealand" description: "Plumbline is a plumbing and bathroom merchant. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/plumbline" publisher: "Brandwave" --- # How popular is Plumbline? Searches and AI answers in New Zealand Plumbline is a plumbing and bathroom merchant. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Plumbline - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among plumbing and bathroom merchants**: 5.6% ## Where does Plumbline compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Plumbing and bathroom merchants | 4 | 5.6% | 2.9K | - [Plumbing and bathroom merchants](/demand/nz/categories/nz-plumbing-merchants) ## Top plumbing and bathroom merchants in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Plumbline was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Plumbline is the seventh most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mico | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Plumbing World | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Reece | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Robertson Bathware | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Chesters Plumbing & Bathroom Centre | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Plumbing Plus | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Plumbline | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Englefield | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Methven | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about plumbing and bathroom merchants - Asked ChatGPT "Which plumbing or bathroom merchant should I shop at in New Zealand?": 1. Plumbing World, 2. Mico, 3. Reece, 4. Robertson Bathware - Asked ChatGPT "What are the best plumbing and bathroom merchants in New Zealand?": 1. Plumbing World, 2. Mico, 3. Reece, 4. Plumbing Plus, 5. Chesters Plumbing & Bathroom Centre, 6. Robertson Bathware, 7. Plumbline - Asked ChatGPT "What's the best plumbing or bathroom merchant in New Zealand for a bathroom renovation?": 1. Robertson Bathware, 2. Mico, 3. Reece, 4. Chesters Plumbing & Bathroom Centre - Searched Google, AI Overview "bathroom supplies nz": 1. Mico, 2. Plumbline - Searched Google, AI Overview "bathroom fittings nz": 1. Plumbline, 2. Methven, 3. Englefield, 4. Mico, 5. Robertson Bathware Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Plumbline changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Plumbline in New Zealand held steady at 2.9K. - Across the 12 months ending October 2026, Plumbline’s share of searches among plumbing and bathroom merchants in New Zealand peaked at 5.6% in October 2026 and was lowest at 4.4% in December 2025. ## How did search popularity change for New Zealand plumbing and bathroom merchants in October 2026? - In October 2026, Plumbing World gained share of searches among plumbing and bathroom merchants in New Zealand, from 42.5% to 43.8%. - In October 2026, Chesters Plumbing & Bathroom Centre gained share of searches among plumbing and bathroom merchants in New Zealand, from 18.6% to 19.2%. - In October 2026, Reece lost share of searches among plumbing and bathroom merchants in New Zealand, from 4.5% to 3.7%. - In October 2026, Englefield lost share of searches among plumbing and bathroom merchants in New Zealand, from 3.5% to 3%. - Methven’s share of searches among plumbing and bathroom merchants in New Zealand has lost ground for 3 months in a row, from 3.5% to 2.5% in October 2026. - In October 2026, Plumbing Plus rose from 6th to 5th among plumbing and bathroom merchants in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Plumbing and bathroom merchants | 2.9K | 5.4% | 4 | | Dec 2025 | Plumbing and bathroom merchants | 1.9K | 4.4% | 4 | | Jan 2026 | Plumbing and bathroom merchants | 2.4K | 4.7% | 4 | | Feb 2026 | Plumbing and bathroom merchants | 2.4K | 4.6% | 4 | | Mar 2026 | Plumbing and bathroom merchants | 2.9K | 5% | 4 | | Apr 2026 | Plumbing and bathroom merchants | 2.4K | 4.6% | 4 | | May 2026 | Plumbing and bathroom merchants | 2.9K | 5.5% | 4 | | Jun 2026 | Plumbing and bathroom merchants | 2.9K | 5.5% | 4 | | Jul 2026 | Plumbing and bathroom merchants | 2.9K | 5.4% | 4 | | Aug 2026 | Plumbing and bathroom merchants | 2.9K | 5.4% | 4 | | Sep 2026 | Plumbing and bathroom merchants | 2.9K | 5.4% | 4 | | Oct 2026 | Plumbing and bathroom merchants | 2.9K | 5.6% | 4 | ## How are Plumbline’s branded searches counted? Brandwave collects information about searches that people make online using Plumbline’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “plumbline” ## Which plumbing and bathroom merchants compete with Plumbline? - [Plumbing World](/demand/nz/brands/plumbing-world): Head-to-head: /demand/nz/compare/plumbing-world-vs-plumbline - [Chesters Plumbing & Bathroom Centre](/demand/nz/brands/chesters-plumbing-and-bathroom-centre): Head-to-head: /demand/nz/compare/chesters-plumbing-and-bathroom-centre-vs-plumbline - [Mico](/demand/nz/brands/mico): Head-to-head: /demand/nz/compare/mico-vs-plumbline - [Plumbing Plus](/demand/nz/brands/plumbing-plus): Head-to-head: /demand/nz/compare/plumbing-plus-vs-plumbline - [Reece](/demand/nz/brands/reece): Head-to-head: /demand/nz/compare/plumbline-vs-reece - [Robertson Bathware](/demand/nz/brands/robertson-bathware) - [Englefield](/demand/nz/brands/englefield) - [Methven](/demand/nz/brands/methven) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Plumbline? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/plumbline This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/plumbline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.