--- title: "Plum: search popularity in New Zealand" description: "Plum makes trampolines and outdoor play equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/plum" publisher: "Brandwave" --- # Plum: search popularity in New Zealand Plum makes trampolines and outdoor play equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Plum - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among trampoline brands**: 0.31% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Trampoline brands | 6 | 0.31% | 20 | | Kids play equipment brands | 10 | 0.34% | 20 | - [Trampoline brands](/demand/nz/categories/nz-trampoline-brands) - [Kids play equipment brands](/demand/nz/categories/nz-kids-play-equipment-brands) ## Top trampoline brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Plum did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Springfree | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Jumpflex | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | SpaceJump | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Vuly | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Little Tikes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Plum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about trampoline brands - Asked ChatGPT "Which trampoline brand should I buy in New Zealand?": 1. Springfree, 2. Jumpflex, 3. SpaceJump, 4. Vuly - Asked ChatGPT "What are the best trampoline brands in New Zealand?": 1. Springfree, 2. Jumpflex, 3. SpaceJump, 4. Vuly - Asked ChatGPT "What's the best trampoline brand in New Zealand for a backyard?": 1. Springfree, 2. Jumpflex, 3. Vuly - Searched Google, AI Overview "best trampoline": 1. Springfree, 2. Jumpflex - Searched Google, AI Overview "trampoline brands nz": 1. Springfree, 2. Jumpflex, 3. SpaceJump Not named in any answer: Little Tikes and Plum. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Plum changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Plum in New Zealand rose from 10 to 20. - Across the 12 months ending September 2026, Plum’s share of searches among trampoline brands in New Zealand held steady, from 0.12% to 0.31%. - Across the 12 months ending September 2026, Plum rose from 11th to 10th among kids play equipment brands in New Zealand. ## How did search popularity change for New Zealand trampoline brands in September 2026? - In September 2026, SpaceJump gained share of searches among trampoline brands in New Zealand, from 13.7% to 15.6%. - In September 2026, Springfree gained share of searches among trampoline brands in New Zealand, from 37.5% to 38.3%. - In September 2026, Little Tikes lost share of searches among trampoline brands in New Zealand, from 23.1% to 20.3%. - Jumpflex’s share of searches among trampoline brands in New Zealand has lost ground for 3 months in a row, from 23.8% to 21.3% in September 2026. - Estimated monthly branded searches for Vuly in New Zealand rose 188.9% over 12 measured months, from 90 to 260 in September 2026. - Estimated monthly branded searches for Plum in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026. ## How did search popularity change for New Zealand kids play equipment brands in September 2026? - In September 2026, Jumpflex overtook Little Tikes to become the leader among kids play equipment brands in New Zealand, with 22.9% of the searches. - In September 2026, Vuly overtook gobaplay to rank 8th among kids play equipment brands in New Zealand, with 2.9% of the searches. - In September 2026, Intex gained share of searches among kids play equipment brands in New Zealand, from 9.5% to 12%. - In September 2026, Step2 gained share of searches among kids play equipment brands in New Zealand, from 2.1% to 2.9%. - In September 2026, Keter lost share of searches among kids play equipment brands in New Zealand, from 14% to 12.1%. - In September 2026, Little Tikes lost share of searches among kids play equipment brands in New Zealand, from 23.8% to 21.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Trampoline brands | 10 | 0.12% | 6 | | Nov 2025 | Trampoline brands | 20 | 0.14% | 6 | | Dec 2025 | Trampoline brands | 20 | 0.22% | 6 | | Jan 2026 | Trampoline brands | 10 | 0.19% | 6 | | Feb 2026 | Trampoline brands | 10 | 0.24% | 6 | | Mar 2026 | Trampoline brands | 20 | 0.46% | 6 | | Apr 2026 | Trampoline brands | 10 | 0.23% | 6 | | May 2026 | Trampoline brands | 10 | 0.29% | 6 | | Jun 2026 | Trampoline brands | 10 | 0.3% | 6 | | Jul 2026 | Trampoline brands | 10 | 0.25% | 6 | | Aug 2026 | Trampoline brands | 10 | 0.23% | 6 | | Sep 2026 | Trampoline brands | 20 | 0.31% | 6 | | Oct 2025 | Kids play equipment brands | 10 | 0.14% | 11 | | Nov 2025 | Kids play equipment brands | 20 | 0.18% | 10 | | Dec 2025 | Kids play equipment brands | 20 | 0.21% | 11 | | Jan 2026 | Kids play equipment brands | 10 | 0.18% | 11 | | Feb 2026 | Kids play equipment brands | 10 | 0.26% | 11 | | Mar 2026 | Kids play equipment brands | 20 | 0.5% | 9 | | Apr 2026 | Kids play equipment brands | 10 | 0.26% | 11 | | May 2026 | Kids play equipment brands | 10 | 0.27% | 11 | | Jun 2026 | Kids play equipment brands | 10 | 0.28% | 10 | | Jul 2026 | Kids play equipment brands | 10 | 0.25% | 11 | | Aug 2026 | Kids play equipment brands | 10 | 0.24% | 11 | | Sep 2026 | Kids play equipment brands | 20 | 0.34% | 10 | ## How are Plum’s branded searches counted? Brandwave collects information about searches that people make online using Plum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “plum play” ## Which trampoline brands compete with Plum? - [Springfree](/demand/nz/brands/springfree): Head-to-head: /demand/nz/compare/plum-vs-springfree - [Jumpflex](/demand/nz/brands/jumpflex): Head-to-head: /demand/nz/compare/jumpflex-vs-plum - [Little Tikes](/demand/nz/brands/little-tikes): Head-to-head: /demand/nz/compare/little-tikes-vs-plum - [SpaceJump](/demand/nz/brands/spacejump): Head-to-head: /demand/nz/compare/plum-vs-spacejump - [Vuly](/demand/nz/brands/vuly): Head-to-head: /demand/nz/compare/plum-vs-vuly ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Plum: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/plum This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/plum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.