---
title: "Ploughmans: search popularity and Share of Search in New Zealand"
description: "Ploughmans is a bread brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/ploughmans"
publisher: "Brandwave"
---

# Ploughmans: search popularity and Share of Search in New Zealand

Ploughmans is a bread brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ploughmans
- **Owned by**: Goodman Fielder
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among bread brands**: 13.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bread brands | 3 | 13.8% | 1.7K |

- [Bread brands](/demand/nz/categories/nz-bread-brands)

## How has branded search demand for Ploughmans changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Ploughmans in New Zealand rose from 1.1K to 1.7K.
- Across the 11 months ending August 2026, Ploughmans’ estimated Share of Search among bread brands in New Zealand increased from 11.9% to 13.8%.
- Across the 11 months ending August 2026, Ploughmans’ estimated Share of Search among bread brands in New Zealand peaked at 20.3% in July 2026 and was lowest at 11.9% in October 2025.
- Across the 11 months ending August 2026, Ploughmans rose from 4th to 3rd among bread brands in New Zealand.

## How did search popularity change for New Zealand bread brands in August 2026?

- In August 2026, Vogel's gained estimated Share of Search among bread brands in New Zealand, from 39.1% to 50.6%.
- In August 2026, Ploughmans lost estimated Share of Search among bread brands in New Zealand, from 20.3% to 13.8%.
- In August 2026, Freya's lost estimated Share of Search among bread brands in New Zealand, from 22.1% to 16.4%.
- Estimated monthly branded searches for Molenberg in New Zealand rose 43.4% over 11 measured months, from 760 to 1.1K in August 2026.
- Estimated monthly branded searches for Tip Top Bakery in New Zealand fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bread brands | 1.1K | 11.9% | 4 |
| Nov 2025 | Bread brands | 990 | 12.4% | 4 |
| Dec 2025 | Bread brands | 990 | 14.2% | 4 |
| Jan 2026 | Bread brands | 1.1K | 13.4% | 3 |
| Feb 2026 | Bread brands | 1.1K | 13.8% | 3 |
| Mar 2026 | Bread brands | 1.4K | 12.9% | 3 |
| Apr 2026 | Bread brands | 1.4K | 16.8% | 3 |
| May 2026 | Bread brands | 1.5K | 16.6% | 3 |
| Jun 2026 | Bread brands | 1.1K | 13.9% | 3 |
| Jul 2026 | Bread brands | 1.8K | 20.3% | 3 |
| Aug 2026 | Bread brands | 1.7K | 13.8% | 3 |
| Sep 2026 | Bread brands | — | — | — |

## How is Ploughmans measured?

Brandwave collects information about searches that people make online using Ploughmans’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ploughmans bread”
- “ploughmans bread countdown”
- “ploughmans loaf”
- “ploughmans rye bread”
- “ploughmans wholemeal bread”

## Which bread brands compete with Ploughmans?

- [Vogel's](/demand/nz/brands/vogels): Head-to-head: /demand/nz/compare/ploughmans-vs-vogels
- [Freya's](/demand/nz/brands/freyas): Head-to-head: /demand/nz/compare/freyas-vs-ploughmans
- [Tip Top Bakery](/demand/nz/brands/tip-top-bakery): Head-to-head: /demand/nz/compare/ploughmans-vs-tip-top-bakery
- [Molenberg](/demand/nz/brands/molenberg): Head-to-head: /demand/nz/compare/molenberg-vs-ploughmans

## Who owns Ploughmans?

Ploughmans is owned by Goodman Fielder. Brandwave also tracks Molenberg and Tip Top Bakery, owned by the same company, in New Zealand.

- [Goodman Fielder](/demand/nz/companies/goodman-fielder): Owns 3 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Ploughmans?

Ploughmans is owned by Goodman Fielder. Brandwave also tracks Molenberg and Tip Top Bakery, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Ploughmans: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ploughmans

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ploughmans. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.