---
title: "Plough & Feather: search popularity and Share of Search in New Zealand"
description: "Plough & Feather is a gastropub in Kerikeri serving Northland food, local beer and wine. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/plough-and-feather"
publisher: "Brandwave"
---

# Plough & Feather: search popularity and Share of Search in New Zealand

Plough & Feather is a gastropub in Kerikeri serving Northland food, local beer and wine. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Plough & Feather
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among kerikeri restaurants**: 55.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Kerikeri restaurants | 1 | 55.4% | 3K |

- [Kerikeri restaurants](/demand/nz/categories/nz-kerikeri-restaurants)

## How has branded search demand for Plough & Feather changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Plough & Feather in New Zealand fell from 3.7K to 3K.
- Across the 11 months ending August 2026, Plough & Feather’s estimated Share of Search among kerikeri restaurants in New Zealand decreased from 59.1% to 55.4%.
- Across the 11 months ending August 2026, Plough & Feather’s estimated Share of Search among kerikeri restaurants in New Zealand peaked at 68% in December 2025 and was lowest at 53.4% in May 2026.

## How did search popularity change for New Zealand kerikeri restaurants in August 2026?

- In August 2026, Marsden Winery gained estimated Share of Search among kerikeri restaurants in New Zealand, from 21.5% to 23.1%.
- In August 2026, Plough & Feather lost estimated Share of Search among kerikeri restaurants in New Zealand, from 57.1% to 55.4%.
- Estimated monthly branded searches for Black Olive in New Zealand rose 30% over 11 measured months, from 900 to 1.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kerikeri restaurants | 3.7K | 59.1% | 1 |
| Nov 2025 | Kerikeri restaurants | 4.3K | 60.9% | 1 |
| Dec 2025 | Kerikeri restaurants | 7K | 68% | 1 |
| Jan 2026 | Kerikeri restaurants | 7.1K | 66.6% | 1 |
| Feb 2026 | Kerikeri restaurants | 5.6K | 64.2% | 1 |
| Mar 2026 | Kerikeri restaurants | 4.7K | 64.1% | 1 |
| Apr 2026 | Kerikeri restaurants | 4.2K | 61.4% | 1 |
| May 2026 | Kerikeri restaurants | 3.5K | 53.4% | 1 |
| Jun 2026 | Kerikeri restaurants | 2.8K | 55.7% | 1 |
| Jul 2026 | Kerikeri restaurants | 3.3K | 57.1% | 1 |
| Aug 2026 | Kerikeri restaurants | 3K | 55.4% | 1 |
| Sep 2026 | Kerikeri restaurants | — | — | — |

## How is Plough & Feather measured?

Brandwave collects information about searches that people make online using Plough & Feather’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “plough & feather”
- “plough & feather kerikeri”
- “plough & feather menu”
- “plough and feather”
- “plough and feather kerikeri”
- “plough and feather menu”
- “plough and feather pizza menu”
- “the plough and feather kerikeri”

## Which kerikeri restaurants compete with Plough & Feather?

- [Marsden Winery](/demand/nz/brands/marsden-winery): Head-to-head: /demand/nz/compare/marsden-winery-vs-plough-and-feather
- [Black Olive](/demand/nz/brands/black-olive): Head-to-head: /demand/nz/compare/black-olive-vs-plough-and-feather

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Plough & Feather: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/plough-and-feather

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/plough-and-feather. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.