--- title: "PlayStation VR2: search popularity and Share of Search in New Zealand" description: "PlayStation VR2 makes VR headsets sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/playstation-vr2" publisher: "Brandwave" --- # PlayStation VR2: search popularity and Share of Search in New Zealand PlayStation VR2 makes VR headsets sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: PlayStation VR2 - **Owned by**: Sony - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among VR headset brands**: 13.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | VR headset brands | 2 | 13.2% | 1.9K | - [VR headset brands](/demand/nz/categories/nz-vr-headset-brands) ## How has branded search demand for PlayStation VR2 changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for PlayStation VR2 in New Zealand held steady at 1.9K. - Across the 11 months ending August 2026, PlayStation VR2’s estimated Share of Search among VR headset brands in New Zealand increased from 9.9% to 13.2%. - Across the 11 months ending August 2026, PlayStation VR2’s estimated Share of Search among VR headset brands in New Zealand peaked at 16.4% in June 2026 and was lowest at 9.9% in October 2025. - Across the 11 months ending August 2026, PlayStation VR2 rose from 3rd to 2nd among VR headset brands in New Zealand. ## How did search popularity change for New Zealand VR headset brands in August 2026? - In August 2026, Apple Vision Pro gained estimated Share of Search among VR headset brands in New Zealand, from 7.4% to 9.1%. - In August 2026, Meta Quest lost estimated Share of Search among VR headset brands in New Zealand, from 74.5% to 73.2%. - In August 2026, PlayStation VR2 lost estimated Share of Search among VR headset brands in New Zealand, from 13.8% to 13.2%. - Estimated monthly branded searches for Pico in New Zealand fell 40.5% over 11 measured months, from 420 to 250 in August 2026. - Estimated monthly branded searches for HTC Vive in New Zealand fell 29.8% over 11 measured months, from 570 to 400 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | VR headset brands | 1.9K | 9.9% | 3 | | Nov 2025 | VR headset brands | 3.1K | 12.7% | 2 | | Dec 2025 | VR headset brands | 3.4K | 12.9% | 2 | | Jan 2026 | VR headset brands | 2.3K | 11.2% | 2 | | Feb 2026 | VR headset brands | 1.8K | 12.5% | 2 | | Mar 2026 | VR headset brands | 1.6K | 11.5% | 2 | | Apr 2026 | VR headset brands | 1.7K | 11.5% | 2 | | May 2026 | VR headset brands | 1.9K | 12.2% | 2 | | Jun 2026 | VR headset brands | 2.5K | 16.4% | 2 | | Jul 2026 | VR headset brands | 2.2K | 13.8% | 2 | | Aug 2026 | VR headset brands | 1.9K | 13.2% | 2 | | Sep 2026 | VR headset brands | — | — | — | ## How is PlayStation VR2 measured? Brandwave collects information about searches that people make online using PlayStation VR2’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “playstation vr2” - “playstation vr2 headset” - “playstation vr2 near me” - “playstation vr2 nz” - “playstation vr2 vr headset” - “playstationvr2” - “ps vr2” - “psvr2” - “sony playstation vr2” ## Which VR headset brands compete with PlayStation VR2? - [Meta Quest](/demand/nz/brands/meta-quest): Head-to-head: /demand/nz/compare/meta-quest-vs-playstation-vr2 - [Apple Vision Pro](/demand/nz/brands/apple-vision-pro): Head-to-head: /demand/nz/compare/apple-vision-pro-vs-playstation-vr2 - [HTC Vive](/demand/nz/brands/htc-vive): Head-to-head: /demand/nz/compare/htc-vive-vs-playstation-vr2 - [Pico](/demand/nz/brands/pico): Head-to-head: /demand/nz/compare/pico-vs-playstation-vr2 ## Who owns PlayStation VR2? PlayStation VR2 is owned by Sony. Brandwave also tracks PlayStation and Sony, owned by the same company, in New Zealand. - [Sony](/demand/nz/companies/sony): Owns 3 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns PlayStation VR2? PlayStation VR2 is owned by Sony. Brandwave also tracks PlayStation and Sony, owned by the same company, in New Zealand. ## Cite this page Brandwave. "PlayStation VR2: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/playstation-vr2 This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/playstation-vr2. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.