--- title: "Plausible Analytics: search popularity in New Zealand" description: "Plausible Analytics is a web analytics tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/plausible-analytics" publisher: "Brandwave" --- # Plausible Analytics: search popularity in New Zealand Plausible Analytics is a web analytics tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Plausible Analytics - **Owned by**: Plausible - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among web analytics tools**: 0.19% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Web analytics tools | 9 | 0.19% | 20 | - [Web analytics tools](/demand/nz/categories/nz-web-analytics-tools) ## Top web analytics tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Plausible Analytics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Plausible Analytics is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Analytics | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Matomo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Plausible Analytics | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Microsoft Clarity | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Adobe Analytics | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Hotjar | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Mixpanel | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Amplitude | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | PostHog | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about web analytics tools - Asked ChatGPT "Which web analytics tool should I use in New Zealand?": 1. Google Analytics, 2. Matomo, 3. Plausible Analytics, 4. PostHog - Asked ChatGPT "What are the best web analytics tools in New Zealand?": 1. Google Analytics, 2. Matomo, 3. Microsoft Clarity, 4. Plausible Analytics, 5. Adobe Analytics, 6. Hotjar - Asked ChatGPT "What's the best web analytics tool in New Zealand for a marketing team?": 1. Google Analytics, 2. Matomo, 3. Plausible Analytics, 4. Hotjar, 5. Adobe Analytics - Searched Google, AI Overview "best web analytics tool": 1. Google Analytics, 2. Microsoft Clarity, 3. Matomo, 4. Plausible Analytics, 5. Mixpanel, 6. Amplitude, 7. Adobe Analytics - Searched Google, AI Overview "website analytics software": 1. Google Analytics, 2. Matomo, 3. Adobe Analytics, 4. Hotjar Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Plausible Analytics changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Plausible Analytics in New Zealand fell from 30 to 20. - Across the 12 months ending September 2026, Plausible Analytics’ share of searches among web analytics tools in New Zealand held steady, from 0.28% to 0.19%. ## How did search popularity change for New Zealand web analytics tools in September 2026? - In September 2026, Microsoft Clarity lost share of searches among web analytics tools in New Zealand, from 6.8% to 5.7%. - Google Analytics’ share of searches among web analytics tools in New Zealand has gained ground for 3 months in a row, from 77.8% to 81.2% in September 2026. - In September 2026, Amplitude rose from 9th to 8th among web analytics tools in New Zealand. - In September 2026, Mixpanel rose from 6th to 5th among web analytics tools in New Zealand. - In September 2026, PostHog rose from 3rd to 2nd among web analytics tools in New Zealand. - In September 2026, Matomo fell from 5th to 6th among web analytics tools in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Web analytics tools | 30 | 0.28% | 9 | | Nov 2025 | Web analytics tools | 20 | 0.18% | 8 | | Dec 2025 | Web analytics tools | 20 | 0.27% | 9 | | Jan 2026 | Web analytics tools | 40 | 0.45% | 7 | | Feb 2026 | Web analytics tools | 20 | 0.23% | 9 | | Mar 2026 | Web analytics tools | 40 | 0.32% | 8 | | Apr 2026 | Web analytics tools | 50 | 0.48% | 7 | | May 2026 | Web analytics tools | 40 | 0.38% | 8 | | Jun 2026 | Web analytics tools | 70 | 0.61% | 7 | | Jul 2026 | Web analytics tools | 50 | 0.46% | 7 | | Aug 2026 | Web analytics tools | 30 | 0.28% | 8 | | Sep 2026 | Web analytics tools | 20 | 0.19% | 9 | ## How are Plausible Analytics’ branded searches counted? Brandwave collects information about searches that people make online using Plausible Analytics’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “plausible analytics” ## Which web analytics tools compete with Plausible Analytics? - [Google Analytics](/demand/nz/brands/google-analytics) - [PostHog](/demand/nz/brands/posthog) - [Microsoft Clarity](/demand/nz/brands/microsoft-clarity) - [Hotjar](/demand/nz/brands/hotjar): Head-to-head: /demand/nz/compare/hotjar-vs-plausible-analytics - [Mixpanel](/demand/nz/brands/mixpanel): Head-to-head: /demand/nz/compare/mixpanel-vs-plausible-analytics - [Matomo](/demand/nz/brands/matomo): Head-to-head: /demand/nz/compare/matomo-vs-plausible-analytics - [Adobe Analytics](/demand/nz/brands/adobe-analytics): Head-to-head: /demand/nz/compare/adobe-analytics-vs-plausible-analytics - [Amplitude](/demand/nz/brands/amplitude): Head-to-head: /demand/nz/compare/amplitude-vs-plausible-analytics ## Who owns Plausible Analytics? Plausible Analytics is owned by Plausible. Brandwave does not track any other brands owned by Plausible. - [Plausible](/demand/nz/companies/plausible): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Plausible Analytics? Plausible Analytics is owned by Plausible. Brandwave does not track any other brands owned by Plausible. ## Cite this page Brandwave. "Plausible Analytics: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/plausible-analytics This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/plausible-analytics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.